Department of Management, Society and Communication
Major current projects
A specific project scope is to acquire a deeper understanding of tourists from emerging tourist countries (TETC) with special focus on Chinese tourists, by developing a formalized framework that investigates travel motivations, goals as well as mental pictures that TETC tourists have of Denmark as a tourist destination. This approach is accompanied by a complementary analysis of performance drivers of the tourism industry that enables us to measure the competitiveness and growth potential of the Danish tourism industry.
Another vital scope is to integrate the aforementioned novel theoretical framework into “a segment-based data collection platform” enabling the intelligent analysis of complex and diverse intercultural segments of potential TETC, by employing state-of-the-art machine learning technologies. This can provide an efficient “segment-specific” communication strategy to attract more TETC tourists to Denmark. The project further proposes a process to tailor Danish tourism offerings to different types of potential TETC.
Finally, the project provides insights into the exciting possibility of spill-over effects on Danish exports in the tourist’s home country.The current project specifically focuses on Chinese tourists. Whereas the Danish tourism industry has previously studied Chinese tourists visiting Scandinavia through Chinavia, they have never investigated potential tourist segments that have NOT yet chosen Denmark as a tourist destination. The current project specifically focuses on identifying the potential segments from the overall Chinese market which have never been studied. The project investigates mental representations of Denmark as a tourist destination per segment, which facilitates improvement and better management of ‘Denmark’ images, held by Chinese tourists. The project also studies spillover effects of the tourism experience on the export businesses by studying how Chinese tourism experience in Denmark can change their images of Denmark as a product origin, and thus affect consumption behaviors among Chinese consumers in their home country.
Copenhagen Business School:
- Alexander Josiassen, Project Leader, Professor & Director of Center for Tourism & Culture Management, Dept. of Marketing
- Fumiko Kano Glückstad, Project Manager, Associate Professor, Center for Tourism & Culture Management, Dept. of Management, Society & Communication
Technical University of Denmark:
- Mikkel N. Schmidt, Technical Manager, Associate Professor, Section for Cognitive Systems, DTU Compute
- Morten Mørup, Associate Professor, Section for Cognitive Systems, DTU Compute
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- Visit Denmark
The prevalence of overweight and obesity across Europe has increased dramatically in the last thirty years, particularly among children. The full consequences of this epidemic have yet to unfold, with an expected increase in a range of both physical ailments and mental health conditions including anxiety and depression. These are accompanied by huge social, health service and economic costs: they affect individuals in the midst of their working lives, impoverishing families through time lost at work and impaired employment prospects. Stress, compounded by social stigma and prejudice in workplace, educational and health care contexts, adds to the pressures on families and employment, and can enhance the vicious cycle of weight‐gain through “comfort eating.
For more information, please contact: Professor Lucia Reisch
The overall objective of the Multi-Stakeholder Initiatives in the Cotton Value Chains of South Asia project is to analyze:
• How multi-stakeholder initiatives (MSI) for sustainable cotton production are formulated, implemented, and monitored in the cotton value chains of South Asia; and
• whether the processes through which MSIs are institutionalized in South Asia make any difference to the income, work, and environmental conditions of cotton farmers and on-farm workers in this region.
These objectives will be achieved through the development of a theoretical framework that analyzes the processes through which sustainable cotton MSIs emerge, how they are institutionalized in different institutional contexts in the developing world, and how a variety of global forces (MSIs in global value chains (GVCs)) and local forces (national institutional contexts, local industrialization strategies, and the agency of workers/farmers) co-determine cotton producers’/on-farm workers’ income, work, and environmental conditions in developing countries. The framework is then applied to a comparative study of the evolution of the world’s largest sustainable cotton MSI – the Better Cotton Initiative - and its effects in South Asia (India and Pakistan).
Contact person: Associate Professor Peter Lund-Thomsen
It is the main purpose of the project to test if the culture-bound mental universe connected with the mother tongue affects the production and understanding of English phrases by non-native English speakers - and if so, to identify which kinds of influence are manifested. The empirical data is derived from groups of 25 business people from China, Japan, Russia, Spain and Denmark, respectively. It is investigated how they perform various requests in English and how they understand variations of English texts typically associated with cultural encounters in the business world and its channels of communication (text messages, voice mail, e-mail and short memoranda). It is also tested how their associative networks function when confronted with English words. The results from the three tests will be compared with the results from similar tests conducted with a control group of 25 native speakers of British English. In order to increase comparability and make the context as realistic as possible, all participants work in the Carlsberg Group, or a company cooperating with Carlsberg.
The project is funded by the Carlsberg Foundation and ends in 2018.
The “I4S” Initial Training Network is designed to study sustainability-driven innovation (SDI) in support of the European Union’s strategic commitment to ‘smart, sustainable and inclusive growth’. Preliminary research and prospective studies suggest that SDI involves management competences and organisational capabilities rarely found in traditional business-led, technology-driven innovation. It draws on new platforms of actors or a blend of social and business innovation. It can also lead to new business models that create and capture value, providing for performance in economic, environmental and social terms (including models drawn from nature which can be used as inspiration for innovation)
For more information, contact Andreas Rasche
The Global Values project aims to develop a comprehensive and innovative framework for assessing the impact that Multinational Corporations (MNCs) have on issues like sustainable development, human rights, transparency and anti-corruption. The project will shed light on institutional arrangements; analyse systems of governance for responsible business practices; explore responsible competitiveness; assess the complementarity of public and private sector activities; and derive recommendations for decision makers in business, policy and NGOs.
For more information, please contact: Lucia Reisch
The ‘Successful African Firms and Institutional Change’ (in short SAFIC) project investigates how and why African firms are able to be successful in changing business and institutional environments. The project partners include Copenhagen Business School, Centre for Business and Development Studies (lead), Roskilde University, Department of Globalization and Society, University of Dar es Salaam, Business School, University of Nairobi, Institute for Development Studies and University of Zambia, Department of Geography and Environmental Science.
The project will contribute to the capacity building of the involved African universities among senior researchers and graduating 5 PhD scholars and 21 Master students in the field.
The project was initiated on 1 January 2012 and is expected to end on 30 September 2018.
For more information, contact Søren Jeppesen
The software development paradigm is changing with the rise of geographically distributed software development models. Increasingly, organizations shift all or part of their software development offshore. It is no longer debatable whether ICT companies – including the industry partners in this project – will develop software on a global scale; it is only a question of the degree to which they do it. Compared to co-located projects, GSD projects are, however, more likely to be unsuccessful, because geographical, temporal, cultural, organizational, and stakeholder distances can have negative impact on communication, coordination, collaboration, and knowledge exchange.
This project seeks to develop next generation technologies – infrastructure, tools, and methods – that bridge geographical, temporal, and cultural differences in Global Software Development (GSD).
We plan to
- conduct detailed studies of the collaborative distributed nature of GSD with a special emphasis on cultural discontinuities and opportunities,
- design and prototype new collaborative technologies and infrastructures for GSD, and
- develop new software engineering processes, practices, cultural norms, and practical guidelines for bridging distances in time, space, and culture
The two core ideas are; (i) to view cultural diversity not solely as a challenge but also as an opportunity for increased innovation; and (ii) to build technologies that help companies to move from an outsourcing to a collaborative model of GSD. Overall, the project aims at providing knowledge and tools for organization to excel in software development on a global scale.
The project is funded by the Danish Council for Strategic Research in Denmark
IT University of Copenhagen
Copenhagen Business School
Contactperson at CBS: Professor Anne-Marie Søderberg
Major completed projects (past five years)
With the overall goal of uncovering the obstacles and prospects that exist in Europe for a sustainable green economy the EU-InnovatE project strives to uncover the underlying factors, challenges and opportunities linked with the transition towards a sustainable society from an economic, social and environmental point of view. Co-financed by the European Union the project endeavors to tackle this area of concern by focusing on how user-centred and user-driven Integration, Innovation, and Entrepreneurship can positively influence our transition towards a greener economy. Not only because user-driven change remains an area of largely untapped potential, but also because it at the moment remains a mostly unexplored research area.
For more information, please contact: Lucia Reisch
The FairSpeak research group at IBC develops tools and methods for analysing the condensed information found on food labels and for relating it to the ability of different consumers to understand it. Some of the key questions that the FairSpeak project addresses are:
How do single items on a food label catch the attention and how does the ever-present time pressure influence the process prior to a buying decision?
Do average consumers - respectively consumers below or beyond average - react differently to labels and claims?
Does unfair commercial practice expressed or suggested by words, text, pictures, labels and icons on the package deceive all consumers or are some particularly vulnerable to such practice?
Which general fair-speak guidelines could help industry as well as consumers and authorities?
Researchers specialising in language and cognition, knowledge management, consumer behaviour, packaging design, marketing and marketing law have joined efforts in this innovative and interdisciplinary cooperation in order to formulate guidelines to help food manufacturers improve their communication with the consumers through fair food labelling.
The group’s first project on food names and claims “Spin or Fair Speak – when foods talk” (2007-2013) was financed by the Programme Commission on Food and Health under the Danish Council for Strategic Research. This project was completed in 2013. Follow-up projects have applied the principles and methods identified by the Danish project to other markets, languages and cultures and develop them further - starting with a selection of some of the export markets relevant to the Danish companies participating in FairSpeak.
Further information about the project on: www.fairspeak.org
IBC Researchers involved in the project:
Viktor Smith , associate professor (project leader)
Henrik Selsøe Sørensen , associate professor.
Further researchers from CBS involved in the project:
Jesper Clement, assistant professor, Department of Marketing, CBS
Peter Møgelvang-Hansen, professor, Department of Law, CBS.
Contact: Viktor Smith, lektor (project leader), firstname.lastname@example.org.
The overall objective of the MISTRA Future Fashion project is to promote systemic change of the Swedish fashion industry that leads to sustainable development of the industry and wider society, while at the same time strengthening the competitiveness of this industry. Expected outcomes of the four-year research initiative (2011-2015) include e.g. novel textile fibers, educational materials for designers, innovative recycling solutions, new business models, toolboxes for communication, and recommendations for policy makers. The project is financed by Stiftelsen för Miljöstrategisk Forskning ( MISTRA ).
MISTRA Future Fashion is based on cross-sectoral and cross-disciplinary collaboration between academia and industry. Participants include SP Technical Research Institute of Sweden, Chalmers University of Technology, Copenhagen Business School, College of Crafts, Arts and Design (Konstfack), Innventia, Malmö University, Stockholm School of Economics, Swerea IVF, and the University of the Arts London. In addition, the project also has participation of industry partners.
MISTRA Future Fashion is divided into 8 research projects. CBS will be responsible for the planning and implementation of two of these:
Associate Professor Esben Rahbek Gjerdrum Pedersen is project leader of Project 1: Changing markets & business models: Towards sustainable innovation in the fashion industry. The objective of this research project is to identify, develop, and disseminate knowledge about new market and business models for sustainable fashion. Concerted action is needed to foster a tipping point for sustainable fashion since no single actor has the capital and power to restructure the entire fashion industry. Therefore, the study of new market and business models have to look beyond the individual company and take into account the factors within the institutional environment that play a role in transforming the fashion industry.
Assistant Professor Wencke Gwozdz leads Project 7 : Sustainable consumption and consumer behaviour. The project strives to identify, develop, and disseminate in-depth knowledge about the sustainable fashion system in general and the behavior of specified consumers in particular. The focus is on potential promising entry points to successfully induce behavioral change towards more sustainable fashion consumption. We will be looking for such entry points in the realm of fashion producers, retailers and consumers as well as in policy making.
Contact persons: Associate Professor Esben Rahbek Gjerdrum Pedersen and Associate Professor Wencke Gwozdz
DanTermBank: 'Etablering af en dansk term- og vidensbank'
The aim of the project was to develop methods for automatic knowledge extraction, automatic construction and updating of ontologies. In the project methods were developed for automatic merging of terminological data from various existing sources, as well as methods for target group oriented knowledge dissemination.
The research carried out in the project was a prerequisite for establishing a national Danish term bank which can ensure development and quality of Danish LSP. When the term bank has been established, it will form the basis for various other research projects. The first phase of the project was supported by the Velux Foundation and ended in 2014.
Read more about the project at www.dantermbank.cbs.dk .
Contact: Bodil Nistrup Madsen, email@example.com.
This project sought to advance computer-aided translation, and integrate novel models into a new open source workbench, in order to improve productivity of human translators by addressing their needs for the right type of assistance at the right time. An important objective of the CASMACAT project was to gain insight into the cognitive processes involved in human translation. Relying on key logging and eye-tracking, we studied translator behaviour in computer-aided translation, and investigated the usefulness of visualisation options in post-editing and interactive translation, for different types of text, for different language pairs, and for translators with different degrees of expertise. The findings of this first stage provided the theoretical background for the CASMACAT work on interactive translation prediction and interactive editing, and were crucial for the development of the adaptable CASMACAT workbench. Based on the cognitive user model, it anticipates user behaviour and tailor visualisation to the users’ immediate needs.
The project was funded by the EU and ended in 2014. Partners: University of Edinburgh, Universitat Politècnica de València, Celer Soluciones, and Copenhagen Business School. Members from CBS (IBC): Arnt Lykke Jakobsen, Michael Carl and Christopher Teplovs.
Project website: http://www.casmacat.eu