fkgmsc

Department of Management, Society and Communication

  • CBS Sustainability
Fumiko Kano
Glückstad
Associate professor


Room: DH.Ø.2.51
Tel:
+4538153335
E-mail: fkg.msc@cbs.dk
Presentation

I would categorize myself as a highly interdisciplinary researcher bridging technical and social/humanities research disciplines. Based on my educational background as psychologist, I have been engaged in consumer behavior research, marketing management and business development of home appliances and electronics products in both Japanese and Danish high-tech industries in the past two decades. During my PhD at CBS, my experience and knowledge was further extended to the academic research on language technology (semantic networks and knowledge engineering), cognitive modeling and the application of artificial intelligence technologies to social sciences in close collaboration with machine learning experts from Technical University of Denmark (DTU).

Utilizing my strong interdisciplinary experience and network, I was co-heading an externally funded interdisciplinary innovation project (2017-2020), and have obtained a diploma from Harvard Business School on: “Innovation Management Leadership: From Project to Competitive Advantage - Pasteur Program 2017” both supported by Innovation Fund Denmark (IFD). In this project, the DTU colleagues and I have developed a sophisticated consumer data analysis method to classify consumers based on personal values. My current interest is to use this consumer classification method to analyze consumers’ motivation, attitudes and actual behaviors based on various sources such as surveys, experiments, social media and customer databases. This might be highly useful for practical business applications such as the development of STP (Segmentation, Targeting and Positioning) strategies and for new product designs.

Our early stage ideas were evaluated and selected for the Best Excellent Paper at the 2018 Global Marketing Conference held in Tokyo.

I am a member of the Consumer and Behavioural Insights Group (CBIG) at the CBS Sustainability centre.

 

Introducing Fumiko Kano Glückstad:

Primary research areas
  • Social & Cross-Cultural Psychology
  • Consumer Psychology (Consumer Segmentation & Segment-specific Consumer Analysis)
  • Cross-cultural cognition (mental representations and semantic analysis)
  • Intercultural Data Analysis Methods
  • Business Intelligence (the application of Machine Learning technologies to Social Sciences in particular with focus on Consumers and Tourists Big Data)
Administrative tasks
  • co-PI of the Grand Solution project: UMAMI (Understanding Mindset across Markets, Internationally) funded by the Innovation Fund Denmark
  • PI of “ Cool Japan – Smart Denmark Initiative: Integration of data sciences in the tourism research” funded by UFM’s International Network Programme
  • Study Board of BSc. in International Business in Asia
Curriculum Vitae
Social media
Links
Link to this homepage
www.cbs.dk/en/staff/fkgmsc
Courses
Supervision

I supervise students from various programs among others, MA in International Business Communication, MSc in International Business, MSc/BSc in Business, Language & Culture, MSc in International Marketing & Management, MSc. In Brand and Communications Management, MSc. In Management of Creative Business Process, BA in Intercultural Market Communication, HA(kom.),  BSc in International Business, BSc in Business Administration & Service Management.

Selected publications

Fumiko Kano Glückstad; Mikkel Nørgaard Schmidt; Morten Mørup / Testing a Model of Destination Image Formation : Application of Bayesian Relational Modelling and fsQCA. In Journal of Business Research, Vol. 120, 11.2020, s. 351-363 (Special issue of GAMMA President's Awards. GAMMA: Global Alliance of Marketing & Management Associations)

Glückstad, F.K., Schmidt, M. N. & Mørup M. (2017) Examination of Heterogeneous Societies: Identifying subpopulations by contrasting cultures. Journal of Cross-Cultural Psychology. Vol.48, No.1, p.39-57,   

Glückstad, F.K., Herlau, T., Schmidt, N. M., & Mørup, M. (2014) Cross-categorization of legal concepts across boundaries of legal systems: in consideration of inferential links. In: Artificial Intelligence and Law, Vol. 22(1), pp. 61-108,  NY: Springer

Glückstad, F.K., Herlau, T., Schmidt, N. M., Rzepka, R., Araki, K. & Mørup, M. (2013) Analysis of conceptualization patterns across groups of people. In: Proceedings of 2013 Conference on Technologies and Applications of Artificial Intelligence (TAAI 2013), Taiwan, IEEE 2013, DOI 10.1109/.73 pp. 349-354

Glückstad, F.K., Herlau, T., Schmidt, N. M., & Mørup, M. (2013) Unsupervised Knowledge Structuring: Application of Infinite Relational Models to the FCA Visualization. In: The 9th International Conference on Signal Image Technology & Internet Based Systems. SITIS 2013. ed. /Kokou Yetongnon; Albert Dipanda; Richard Chbeir. Los Alamitos, CA : IEEE 2013, pp. 233-240
 

Best Excellent Paper Award:    Glückstad, F.K., Schmidt, M.N., Mørup, M. (2018) Testing a Model of Destination Image Formation : Application of Nonparametric Bayesian Relational Modeling to Destination Image Analysis. In: 2018 Global Marketing Conference at Tokyo Proceedings. red. /Jeonghye Choi. Seoul : Global Alliance of Marketing & Management Associations 2018, s. 63-64 (Global Marketing Conference Proceedings)

Nomination for the final three Best Paper Awards: Glückstad, F.K., Kock, F., Josiassen, A. & Assaf. A. (2017) Categorization of Destinations and Formation of Mental Destination Representations: A Parallel Biclustering Analysis. Submitted to “48th TTRA (The Travel and Tourism Research Association) annual international conference”

Best Paper Award: Glückstad, F.K. (2011) Asymmetric similarity and cross-cultural communication process. In: 9th International Conference on Terminology and Artificial Intelligence. Institut National des Langues et Civilisations Orientales, Paris, France, November, 2011, pp. 59-65.

Nomination for the final four Best Paper Awards: Glückstad, F.K. (2011) Alignment of remote cultures. In: Proc. 2nd International Conference on Culture and Computing. Kyoto University, Kyoto, Japan, October 2011 / red. Juan E. Guerrero. Los Alamitos: IEEE Computer Society Press pp. 21-26.

Publications sorted by:
2020
Daniel Hardt; Fumiko Kano Glückstad / Mining Links Between Travel Motivations and Mental Representation of Destinations from Twitter Postings
In: 2020 Global Marketing Conference at Seoul Proceedings. ed. /Jeonghye Choi; Yeolim Yoon. Changwon : Global Alliance of Marketing & Management Associations 2020, p. 1025-1029
Article in proceedings > peer review
Yasuo Tanida; Fumiko Kano Glückstad / NFC-1: Comprehending Consumers : Computing Complexity of Cultures.
In: Journal of the Japanese Society for Artificial Intelligence, Vol. 35, No. 6, The 34th Annual Conference of the Japanese Society for Artificial Intelligence. JSAI 2020, 2020, 2 p., p. 807-808
Conference article in journal
Kristoffer Jon Albers; Morten Mørup; Mikkel Nørgaard Schmidt; Fumiko Kano Glückstad / Predictive Evaluation of Human Value Segmentations
In: Journal of Mathematical Sociology, 17.9.2020
Journal article > peer review
Fumiko Kano Glückstad; Mikkel Nørgaard Schmidt; Morten Mørup / Testing a Model of Destination Image Formation : Application of Bayesian Relational Modelling and fsQCA.
In: Journal of Business Research, Vol. 120, 11.2020, p. 351-363
Journal article > peer review
2019
Fumiko Kano Glückstad; Yusuke Takahashi / Interpretation of Schwartz Theory of Ten Basic Human Values in the Japanese Context
In: Proceedings of the 13th Biannual Asian Association of Society of Social Psychology 2019, Taipei, Taiwan, July 11-13. ed. /Emi Kashima; Hoon-Seok Cho; Allan Bernard. Taipei : Asian Association of Society of Social Psychology 2019, p. A26
Article in proceedings > peer review
Yasuo Tanida; Fumiko Kano Glückstad / NFC-1: Comprehending Consumers : Computing Complexity of Cultures.
In: Journal of the Japanese Society for Artificial Intelligence, Vol. 34, No. 6, The 33rd Annual Conference of the Japanese Society for Artificial Intelligence. JSAI2019, 2019, 2 p., p. 854-855
Conference article in journal
Fumiko Kano Glückstad; Yusuke Takahashi / Who are those Chinese Traveling to Europe? : Value-based Classification of Chinese People and their Traveling Experiences.
In: Personality and Individual Differences, 2019, p. 1
Conference abstract in journal > peer review
Fumiko Kano Glückstad / デンマークにおける産学連携観光情報分析プロジェクトの紹介
In: Proceedings of 20th Research Seminar of the Society for Tourism Informatics2019, p. 68-71
Article in proceedings
2018
Yasuo Tanida; Fumiko Kano Glückstad / NFC-4: Comprehending Consumers : Computing Complexity of Cultures.
In: Journal of the Japanese Society for Artificial Intelligence, Vol. 33, No. 6, 2018
Comment/debate
Marisciel Litong-Palima; Kristoffer Jon Albers; Fumiko Kano Glückstad / Stability and Similarity of Clusters under Reduced Response Data
Paper presented at The 32nd Annual Conference of the Japanese Society for Artificial Intelligence. JSAI 2018, 2018
Paper > peer review
More results... (total 42 results)
Research Projects
Outside activities
Name of contractual partner Duration of activity Type of activity
Department of Technology & Engineering, University of Southern Denmark March - December 2020

Associate Professor (20%). Research collaboration