Department of Management, Society and Communication

  • Centre for Sustainability
Fumiko Kano
Associate professor

Room: DH.Ø.2.51

I characterize myself as a highly interdisciplinary researcher bridging between social and human sciences. Based on my educational background as “psychologist”, I have been engaged in consumer behavior research, marketing management and business development of home appliances and electronics products in both Japanese and Danish high-tech industries in the past two decades. During my PhD, my experience and knowledge was further extended to the academic research on the language technology (semantic networks and knowledge engineering), machine learning, and cognitive sciences.

Utilizing my strong interdisciplinary experience, I was co-heading an externally funded interdisciplinary innovation project, "UMAMI (Understanding Mindset across Markets, Internationally)” funded by the Innovation Fund Denmark (2017-2020), and have obtained a diploma from Harvard Business School on: “Innovation Management Leadership” in 2017. Since 2020, I am leading an industry-academic research project, “iBeauty (Intercultural Personas of Beauty & Values)” in close collaboration with the third largest Japanese cosmetic company, KOSE Corporation. In this project, I am researching on “psychology of beauty” - what it means for a person to be beautiful in various cultural contexts. We are classifying consumers, and analyzing antecedents and consequences of their specific behaviors based on data acquired from various sources such as surveys, experiments, social media and customer databases.

I am a member of the Consumer and Behavioural Insights Group (CBIG) at the CBS Sustainability center.


Introducing Fumiko Kano Glückstad:

Primary research areas
  • Social & Cultural Psychology
  • Consumer Psychology (consumer segmentation & segment-specific consumer analysis)
  • Cross-Cultural Cognition and Communication (mental representations and semantic analysis)
  • Interdisciplinary Research (social media analysis, application of machine learning and natural language processing to social sciences in particular focus on tourism and beauty related consumer data)
Administrative tasks
  • Study Board of BSc. in International Business in Asia
  • PI of an industry-academic project: iBeauty (Intercultural Personas of Beauty & Values) funded by KOSE Corporation, Japan
Curriculum Vitae
Social media
Link to this homepage

Marketing (coordinator and teacher), BSc in International Business in Asia (mandatory)
Doing Business in Asia (teacher), BSc in International Business in Asia (elective)
Consumer Culture and Market Segmentation (coordinator and teacher), MSc. in Business Administration and Organizational Communication (elective – minor)


I have supervised approximately 3-7 master projects per year for more than five years in the past. Those students were from various programs among others, MSc in International Business, MSc in Business, Language & Culture, MSc in International Marketing & Management, MSc. In Brand and Communications Management, MSc. In Management of Creative Business Process, MSc. in Business Administration and Data Science.

I am welcoming students who can contribute to the aforementioned “iBeauty project” as part of the supervisor’s research project-based master thesis initiative at CBS.

Selected publications

Daniel Hardt; Fumiko Kano Glückstad / A Social Media Analysis of Travel Preferences and Attitudes, Before and During Covid-19. In: Tourism Management, Vol. 100, 2.2024

Mikkel N. Schmidt; Daniel Seddig; Eldad Davidov; Morten Mørup; Kristoffer Jon Albers; Jan Michael Bauer; Fumiko Kano Glückstad / Latent Profile Analysis of Human Values: What is the Optimal Number of Clusters?. In: Methodology - European Journal of Research Methods for the Behavioral and Social Sciences, Vol. 17, No. 2, 6.2021, p. 127-148

Fumiko Kano Glückstad; Mikkel Nørgaard Schmidt; Morten Mørup / Testing a Model of Destination Image Formation : Application of Bayesian Relational Modelling and fsQCA. In Journal of Business Research, Vol. 120, 11.2020, s. 351-363 (Special issue of GAMMA President's Awards. GAMMA: Global Alliance of Marketing & Management Associations)

Glückstad, F.K., Schmidt, M. N. & Mørup M. (2017) Examination of Heterogeneous Societies: Identifying subpopulations by contrasting cultures. Journal of Cross-Cultural Psychology. Vol.48, No.1, p.39-57,   

Glückstad, F.K., Herlau, T., Schmidt, N. M., & Mørup, M. (2014) Cross-categorization of legal concepts across boundaries of legal systems: in consideration of inferential links. In: Artificial Intelligence and Law, Vol. 22(1), pp. 61-108, NY: Springer

Best Excellent Paper Award:    Glückstad, F.K., Schmidt, M.N., Mørup, M. (2018) Testing a Model of Destination Image Formation: Application of Nonparametric Bayesian Relational Modeling to Destination Image Analysis. In: 2018 Global Marketing Conference at Tokyo Proceedings. red. /Jeonghye Choi. Seoul: Global Alliance of Marketing & Management Associations 2018, s. 63-64 (Global Marketing Conference Proceedings)

Nomination for the final three Best Paper Awards: Glückstad, F.K., Kock, F., Josiassen, A. & Assaf. A. (2017) Categorization of Destinations and Formation of Mental Destination Representations: A Parallel Biclustering Analysis. Submitted to “48th TTRA (The Travel and Tourism Research Association) annual international conference”

Best Paper Award: Glückstad, F.K. (2011) Asymmetric similarity and cross-cultural communication process. In: 9th International Conference on Terminology and Artificial Intelligence. Institut National des Langues et Civilisations Orientales, Paris, France, November, 2011, pp. 59-65.

Nomination for the final four Best Paper Awards: Glückstad, F.K. (2011) Alignment of remote cultures. In: Proc. 2nd International Conference on Culture and Computing. Kyoto University, Kyoto, Japan, October 2011 / red. Juan E. Guerrero. Los Alamitos: IEEE Computer Society Press pp. 21-26.

Publications sorted by:
Daniel Hardt; Fumiko Kano Glückstad / A Social Media Analysis of Travel Preferences and Attitudes, Before and During Covid-19
In: Tourism Management, Vol. 100, 2.2024
Journal article > peer review
Fumiko Kano Glückstad; Daniel Hardt / Psychographic Classifications of Reddit Authors Using the Word-embedding Technique : Travel Sentiments and Risk Awareness of Conservative and Open-minded Authors During the Covid-19 Crisis.
In: The 38th Annual Conference of the Japanese Society for Artificial Intelligence (JSAI 2024)Tokyo : Japanese Society for Artificial Intelligence 2024, p. 3114-3115 (Proceedings of the Annual Conference of JSAI, Vol. 38)
Article in proceedings > peer review
Kristian Roed Nielsen; Micha Kaiser; Fumiko Kano Glückstad / The Effect of Macroscopic Herd Inputs on Individual Investment Behaviour
In: Scientific Reports, Vol. 14, No. 1, 2.2024
Journal article > peer review
Fumiko Kano Glückstad; Hiromi Kobayashi; Rie Nakamura; J. Jin / Taiwanese Translation of Personal Beauty Value Scale
Abstract from The 15th Biennial Conference of the Asian Association of Social Psychology, 2023
Conference abstract for conference > peer review
Fumiko Kano Glückstad; Daniel Seddig; Hiromi Kobayashi; Rie Nakamura; Eldad Davidov / Examining the Measurement Properties of the Human Beauty Value Scale in English and Japanese
In: The RC20 Regional Conference on Comparative Sociology & the 2nd RC33 Regional Conference on Social Science Methodology: Asia. : Japan Women's University 2022, 1 p., p. 9
Conference abstract in proceedings > peer review
Fumiko Kano Glückstad; Mikkel N. Schmidt; Daniel Seddig; Eldad Davidov; Morten Mørup; Kristoffer Jon Albers; Jan Michael Bauer / Latent Profiel Analysis of Human Values?
Abstract from European Conference of Personality 2022, 2022
Conference abstract for conference > peer review
Kristoffer Jon Albers; Morten Mørup; Mikkel Nørgaard Schmidt; Fumiko Kano Glückstad / Predictive Evaluation of Human Value Segmentations
In: Journal of Mathematical Sociology, Vol. 46, No. 1, 2022, p. 28-55
Journal article > peer review
Fumiko Kano Glückstad / Risk Perceptions, Attitudes, and Behavioral Intentions to Spend on Experiences in the post-Corona Crisis : Data from Italy, Denmark, China, and Japan.
In: Data in Brief, Vol. 42, 6.2022
Journal article > peer review
Yuki Kotakeyama; Rie Nakamura; Hiromi Kobayashi; Fumiko Kano Glückstad / Schwartz 基本価値観分類と美容価値観との関係性解析 : 基本価値観と美容価値観に基づくペルソナ分類手法の比較.
In: Proceedings of the 50th Annual Meeting of the Behaviormetric Society. ed. /Kazumasa Mori. Okinawa : Behaviormetric Society 2022, 4 p., p. 168-171
Conference abstract in proceedings > peer review
Fumiko Kano Glückstad / コロナ危機における 国民の観光意識の国際比較 : 日本とイタリアの場合.
In: Hitotsubashi Business Review, Vol. Autum, 2022, p. 48-61
Journal article > peer review
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Research Projects
Outside activities
Name of contractual partner Duration of activity Type of activity
Department of Technology & Engineering, University of Southern Denmark March - December 2020

Associate Professor (20%). Research collaboration

European Miso Institute ( 2023 - ongoing Advisory Board membership