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Fu­miko Kano Glück­stad

Associate Professor

Subjects
Consumer behaviour Culture Japan Psychology Identity

Primary research areas

Con­sumer psy­cho­logy
Con­sumer seg­ment­a­tion & seg­ment-spe­cif­ic con­sumer ana­lys­is

Psy­cho­logy of beauty

Per­son­al val­ues, self-concept, and con­sump­tions
Cross-Cul­tur­al Cog­ni­tion and Com­mu­nic­a­tion
Men­tal rep­res­ent­a­tions (men­tal im­ages, brand/des­tin­a­tion im­ages)

Se­mant­ic align­ment across cul­tures
In­ter­dis­cip­lin­ary Re­search
So­cial me­dia ana­lys­is: ap­plic­a­tion of ma­chine learn­ing and nat­ur­al lan­guage pro­cessing to so­cial sci­ences in par­tic­u­lar fo­cus on tour­ism and beauty re­lated con­sumer data

How do we shape so­ci­ety — and how does so­ci­ety shape us?

I am an interdisciplinary researcher specializing in consumer psychology. I was trained as a psychologist and hold a PhD in semantics and natural language processing. 

My recent research has focused on the psychology of beauty—that is, what it means for a person to be considered beautiful across different cultural contexts. I classify consumers and analyze the antecedents and consequences of their behaviors using data from surveys, social media, and experiments. I am particularly interested in how globally accessible visual digital content and culture-specific norms interactively shape self-image, emotions, well-being, and behavior.

My works have appeared in top-rank journals such as Tourism Management, Journal of Business Research, Journal of Cross-Cultural Psychology, Journal of Consumer Behaviour, and I was the recipient of best excellent paper awards at the largest conferences in Marketing and Tourism.  

 

Recent research projects

In­ter­cul­tur­al Per­so­nas of Beauty & Val­ues (iBeauty)

An in­dustry-aca­dem­ic re­search pro­ject, de­vel­op­ing a the­or­et­ic­al frame­work - per­son­al beauty val­ues - in close col­lab­or­a­tion with the third largest Ja­pan­ese cos­met­ic com­pany, KOSE Cor­por­a­tion. (2020-2024)
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Cool Ja­pan – Smart Den­mark Ini­ti­at­ive: In­teg­ra­tion of data sci­ences in the tour­ism re­search (Cool Ja­pan)

The net­work ini­ti­at­ive ad­dresses the tour­ism in which the in­nov­at­ive and in­tel­li­gent in­teg­ra­tion of data sci­ences is a key for fu­ture pro­gress. Fun­ded by In­ter­na­tion­al Net­work Pro­gram (2018-2019)
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Un­der­stand­ing Mind­sets across Mar­kets In­ter­na­tion­ally (UM­AMI)

De­vel­op­ing a data ana­lyt­ic frame­work com­bin­ing value-based con­sumer seg­ment­a­tion al­gorithms with al­gorithms to cap­ture con­sumers’ des­tin­a­tion im­ages. Fun­ded by In­nov­a­tion Fund Den­mark (2017-2020)
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Glob­al Eng­lish as In­ter­na­tion­al Busi­ness Lan­guage: The Im­port­ance of Moth­er Tongue on Speech, Re­cep­tion, and As­so­ci­ation (Glob­al Eng­lish)

The pro­ject in­vest­ig­ates how non-nat­ive Eng­lish speak­ers from China, Ja­pan, Rus­sia, Den­mark, and Spain re­spect­ively as­so­ci­ate with se­lec­ted Eng­lish words. Fun­ded by Carls­berg Found­a­tion (2013-2017)
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