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Department of Management, Society and Communication
- CBS Sustainability Centre

I would categorize myself as a highly interdisciplinary researcher bridging technical and social/humanities research disciplines. Based on my educational background as psychologist, I have been engaged in consumer behavior research, marketing management and business development of home appliances and electronics products in both Japanese and Danish high-tech industries in the past two decades. During my PhD at CBS, my experience and knowledge was further extended to the academic research on language technology (semantic networks and knowledge engineering), cognitive modeling and the application of artificial intelligence technologies to social sciences in close collaboration with machine learning experts from Technical University of Denmark (DTU).
Utilizing my strong interdisciplinary experience and network, I was co-heading an externally funded interdisciplinary innovation project (2017-2020), and have obtained a diploma from Harvard Business School on: “Innovation Management Leadership: From Project to Competitive Advantage - Pasteur Program 2017” both supported by Innovation Fund Denmark (IFD). In this project, the DTU colleagues and I have developed a sophisticated consumer data analysis method to classify consumers based on personal values. My current interest is to use this consumer classification method to analyze consumers’ motivation, attitudes and actual behaviors based on various sources such as surveys, experiments, social media and customer databases. This might be highly useful for practical business applications such as the development of STP (Segmentation, Targeting and Positioning) strategies and for new product designs.
Our early stage ideas were evaluated and selected for the Best Excellent Paper at the 2018 Global Marketing Conference held in Tokyo.
I am a member of the Consumer and Behavioural Insights Group (CBIG) at the CBS Sustainability centre.
Introducing Fumiko Kano Glückstad:
- Social & Cross-Cultural Psychology
- Consumer Psychology (Consumer Segmentation & Segment-specific Consumer Analysis)
- Cross-cultural cognition (mental representations and semantic analysis)
- Intercultural Data Analysis Methods
- Business Intelligence (the application of Machine Learning technologies to Social Sciences in particular with focus on Consumers and Tourists Big Data)
- co-PI of the Grand Solution project: UMAMI (Understanding Mindset across Markets, Internationally) funded by the Innovation Fund Denmark
- PI of “ Cool Japan – Smart Denmark Initiative: Integration of data sciences in the tourism research” funded by UFM’s International Network Programme
- Study Board of BSc. in International Business in Asia
- Marketing, BSc in International Business in Asia https://kursuskatalog.cbs.dk/2020-2021/BA-BASPO1011U.aspx
- Consumer Culture and Communication: Segmenting, Targeting and Positioning across the Global Market MA in International Business Communication https://kursuskatalog.cbs.dk/2020-2021/KAN-CIBCV1514U.aspx
I supervise students from various programs among others, MA in International Business Communication, MSc in International Business, MSc/BSc in Business, Language & Culture, MSc in International Marketing & Management, MSc. In Brand and Communications Management, MSc. In Management of Creative Business Process, BA in Intercultural Market Communication, HA(kom.), BSc in International Business, BSc in Business Administration & Service Management.
Fumiko Kano Glückstad; Mikkel Nørgaard Schmidt; Morten Mørup / Testing a Model of Destination Image Formation : Application of Bayesian Relational Modelling and fsQCA. In Journal of Business Research, Vol. 120, 11.2020, s. 351-363 (Special issue of GAMMA President's Awards. GAMMA: Global Alliance of Marketing & Management Associations)
Glückstad, F.K., Schmidt, M. N. & Mørup M. (2017) Examination of Heterogeneous Societies: Identifying subpopulations by contrasting cultures. Journal of Cross-Cultural Psychology. Vol.48, No.1, p.39-57,
Glückstad, F.K., Herlau, T., Schmidt, N. M., & Mørup, M. (2014) Cross-categorization of legal concepts across boundaries of legal systems: in consideration of inferential links. In: Artificial Intelligence and Law, Vol. 22(1), pp. 61-108, NY: Springer
Glückstad, F.K., Herlau, T., Schmidt, N. M., Rzepka, R., Araki, K. & Mørup, M. (2013) Analysis of conceptualization patterns across groups of people. In: Proceedings of 2013 Conference on Technologies and Applications of Artificial Intelligence (TAAI 2013), Taiwan, IEEE 2013, DOI 10.1109/.73 pp. 349-354
Glückstad, F.K., Herlau, T., Schmidt, N. M., & Mørup, M. (2013) Unsupervised Knowledge Structuring: Application of Infinite Relational Models to the FCA Visualization. In: The 9th International Conference on Signal Image Technology & Internet Based Systems. SITIS 2013. ed. /Kokou Yetongnon; Albert Dipanda; Richard Chbeir. Los Alamitos, CA : IEEE 2013, pp. 233-240
Best Excellent Paper Award: Glückstad, F.K., Schmidt, M.N., Mørup, M. (2018) Testing a Model of Destination Image Formation : Application of Nonparametric Bayesian Relational Modeling to Destination Image Analysis. In: 2018 Global Marketing Conference at Tokyo Proceedings. red. /Jeonghye Choi. Seoul : Global Alliance of Marketing & Management Associations 2018, s. 63-64 (Global Marketing Conference Proceedings)
Nomination for the final three Best Paper Awards: Glückstad, F.K., Kock, F., Josiassen, A. & Assaf. A. (2017) Categorization of Destinations and Formation of Mental Destination Representations: A Parallel Biclustering Analysis. Submitted to “48th TTRA (The Travel and Tourism Research Association) annual international conference”
Best Paper Award: Glückstad, F.K. (2011) Asymmetric similarity and cross-cultural communication process. In: 9th International Conference on Terminology and Artificial Intelligence. Institut National des Langues et Civilisations Orientales, Paris, France, November, 2011, pp. 59-65.
Nomination for the final four Best Paper Awards: Glückstad, F.K. (2011) Alignment of remote cultures. In: Proc. 2nd International Conference on Culture and Computing. Kyoto University, Kyoto, Japan, October 2011 / red. Juan E. Guerrero. Los Alamitos: IEEE Computer Society Press pp. 21-26.
In: The RC20 Regional Conference on Comparative Sociology & the 2nd RC33 Regional Conference on Social Science Methodology: Asia. : Japan Women's University 2022, 1 p., p. 9
Abstract from European Conference of Personality 2022, 2022
In: Journal of Mathematical Sociology, Vol. 46, No. 1, 2022, p. 28-55
In: Data in Brief, Vol. 42, 6.2022
In: Proceedings of the 50th Annual Meeting of the Behaviormetric Society. ed. /Kazumasa Mori. Okinawa : Behaviormetric Society 2022, 4 p., p. 168-171
In: Hitotsubashi Business Review, Vol. Autum, 2022, p. 48-61
In: 日本マーケティング学会カンファレンス・プロシーディングス, Vol. 11, 2022, 1 p., p. 340
In: Frontiers in Psychology, Vol. 12, 6.2021
In: Methodology - European Journal of Research Methods for the Behavioral and Social Sciences, Vol. 17, No. 2, 6.2021, p. 127-148
In: 2020 Global Marketing Conference at Seoul Proceedings. ed. /Jeonghye Choi; Yeolim Yoon. Changwon : Global Alliance of Marketing & Management Associations 2020, p. 1025-1029
In: Journal of the Japanese Society for Artificial Intelligence, Vol. 35, No. 6, The 34th Annual Conference of the Japanese Society for Artificial Intelligence. JSAI 2020, 2020, 2 p., p. 807-808
In: Journal of Business Research, Vol. 120, 11.2020, p. 351-363
In: Proceedings of the 13th Biannual Asian Association of Society of Social Psychology 2019, Taipei, Taiwan, July 11-13. ed. /Emi Kashima; Hoon-Seok Cho; Allan Bernard. Taipei : Asian Association of Society of Social Psychology 2019, p. A26
In: Journal of the Japanese Society for Artificial Intelligence, Vol. 34, No. 6, The 33rd Annual Conference of the Japanese Society for Artificial Intelligence. JSAI2019, 2019, 2 p., p. 854-855
In: Personality and Individual Differences, 2019, p. 1
In: Proceedings of 20th Research Seminar of the Society for Tourism Informatics2019, p. 68-71
In: Journal of the Japanese Society for Artificial Intelligence, Vol. 33, No. 6, 2018
Paper presented at The 32nd Annual Conference of the Japanese Society for Artificial Intelligence. JSAI 2018, 2018
In: 2018 Global Marketing Conference at Tokyo Proceedings. ed. /Jeonghye Choi. Seoul : Global Alliance of Marketing & Management Associations 2018, p. 63-64 (Global Marketing Conference Proceedings)
In: Proceedings of the 42nd IEEE Annual Computer Software and Applications Conference: COMPSAC 2018. Volume 2. . ed. /Sorel Reisman; Sheikh Iqbal Ahamed; Claudio Demartini; Thomas Conte; William Claycomb; Motonori Nakamura; Edmundo Tovar; Stelvio Cimato; Chung-Horng Lung; Hiroki Takakura; Ji-Jiang Yang; Toyokazu Akiyama; Zhiyong Zhang; Kamrul Hasan. Los Alamitos, CA : IEEE 2018, p. 159-164
In: 2017 TTRA Conference Proceedings / Tourism Travel and Research Association: Advancing Tourism Research GloballyAtlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL) 2017
In: Journal of Cross-Cultural Psychology, Vol. 48, No. 1, 2017, p. 39-57
Paper presented at The 31st Annual Conference of the Japanese Society for Artificial Intelligence. JSAI 2017, 2017
In: Journal of the Japanese Society for Artificial Intelligence, Vol. 32, No. 6, 2017
In: Journal of the Japanese Society for Artificial Intelligence, Vol. 31, No. 6, 2016, p. 913
Paper presented at The 30th Annual Conference of the Japanese Society for Artificial Intelligence. JSAI 2016, 2016
In: IC3K 2015: 7th International Joint Conference on Knowledge Discovery Knowlegde Engineering and Knowlegde Management . . ed. /Ana Fred; Jan Dietz; David Aveiro; Kecheng Lui; Joaquim Filipe. Vol. 2 KEOD, Lissabon : SCITEPRESS Digital Library 2015, p. 251-256
Paper presented at The 29th Annual Conference of the Japanese Society for Artificial Intelligence. JSAI 2015, 2015
In: Artificial Intelligence and Law, Vol. 22, No. 1, 2014, p. 61-108
In: Proceedings of MLSP 2014. ed. /Mamadou Mboup; Tülay Adali; Éric Moreau; Jan Larsen. New York : IEEE 2014
2013
In: Journal of Advanced Computational Intelligence and Intelligent Informatics, Vol. 17, No. 4, 2013, p. 663-669
In: Proceedings of 2013 Conference on Technologies and Applications of Artificial Intelligence,Los Alamitos, CA : IEEE 2013, p. 349-354
In: Proceedings of the 27th Annual Conference of the Japanese Society for Artificial Intelligence (JSAI 2013): International Organized Session: Modern Approaches for Intelligence Design. From Mining to Inference. www : Japanese Society for Artificial Intelligence 2013
In: The Book of Abstracts: The Humanities Towards a New Agenda, Conference 2: Negotiating the Humanities. www : Humanomics: Mapping the Dynamics of the Humanities 2013, 3 p., p. 68-70
In: The 9th International Conference on Signal Image Technology & Internet Based Systems. SITIS 2013. ed. /Kokou Yetongnon; Albert Dipanda ; Richard Chbeir. Los Alamitos, CA : IEEE 2013, p. 233-240
Paper presented at The 26th Annual Conference of The Japanese Society for Artificial Intelligence. JSAI 2012, 2012
Paper presented at The 26th Annual Conference of The Japanese Society for Artificial Intelligence. JSAI 2012, 2012
Frederiksberg : Copenhagen Business School [Phd] 2012, 245 p. (PhD series, No. 31.2012)
In: Proceedings of the TKE Workshop "Challenges to Knowledge Representation in Multilingual Context". ed. /Rute Costa; Manuel Silva; António Lucas Soares. Madrid : Universidad Politécnica de Madrid 2012, p. 9-16
In: Proceedings of the 9th International Workshop on Natural Language Processing and Cognitive Science, NLPCS 2012 : In Conjunction with ICEIS 2012. . ed. /Bernadette Sharp; Michael Zock. Setubal : SCITEPRESS Digital Library 2012, p. 34-43
In: Proceedings of the 10th Terminology and Knowledge Engineering Conference: New Frontiers in the Constructive Symbiosis of Terminology and Knowledge Engineering. . ed. /Guadalupe Aguado de Cea; Mari Carmen Suárez-Figueroa; Raúl García-Castro; Elena Montiel-Ponsoda. Madrid : Universidad Politécnica de Madrid 2012, p. 65-80
In: Proceedings of the Second International Conference on Culture and Computing 20-22 October 2011, Kyoto, Japan . ed. /Juan E. Guerrero. Los Alamitos : IEEE 2011, p. 21-26
In: Copenhagen Studies in Language, No. 41, The 8th International Natural Language Processing and Cognitive Science Workshop, 2011, p. 227-238
In: 9th International Conference on Terminology and Artificial Intellgence: Proceedings of the Conference. 8-10 November 2011, Paris, France. Paris : Institut National des Langues et Civilisations Orientales 2011, p. 59-65
In: Proceedings of the 24th Pacific Asia Conference on Language, Information and Computation. ed. /Ryo Otoguro; Kiyoshi Ishikawa; Hiroshi Umemoto; Kei Yoshimoto; Yasunari Harada. Tohoku : Institute for Digital Enhancement of Cognitive Development, Waseda University 2011, p. 629-636
In: Proceedings of the 16th Annual Conferene of The Japanese Natural Language Proessing (NLP2010), Tokyo, Japan, 9-11 March 20102010
Paper presented at Asia-Pacific Conference on Language, Information and Computation PACLIC 2010, 2010
Paper presented at Third BCS-IRSG Symposium on Future Directions in Information Access (FDIA 2009), 2009
Paper presented at Nordterm 2009, 2009
Langt flere turister fra verdens største rejseland skal lokkes til Danmark
- Global English as International Business Language: The Importance of Mother Tongue on Speech, Reception, and Association.
- Understanding Mindsets across Markets Internationally
- Cool Japan – Smart Denmark Initiative: Integration of data sciences in the tourism research
- Intercultural Personas of Beauty & Values
Name of contractual partner | Duration of activity | Type of activity |
Department of Technology & Engineering, University of Southern Denmark | March - December 2020 |
Associate Professor (20%). Research collaboration |