Department of Management, Society and Communication

  • CBS Sustainability Centre
Fumiko Kano
Associate professor

Room: DH.Ø.2.51

I would categorize myself as a highly interdisciplinary researcher bridging technical and social/humanities research disciplines. Based on my educational background as psychologist, I have been engaged in consumer behavior research, marketing management and business development of home appliances and electronics products in both Japanese and Danish high-tech industries in the past two decades. During my PhD at CBS, my experience and knowledge was further extended to the academic research on language technology (semantic networks and knowledge engineering), cognitive modeling and the application of artificial intelligence technologies to social sciences in close collaboration with machine learning experts from Technical University of Denmark (DTU).

Utilizing my strong interdisciplinary experience and network, I was co-heading an externally funded interdisciplinary innovation project (2017-2020), and have obtained a diploma from Harvard Business School on: “Innovation Management Leadership: From Project to Competitive Advantage - Pasteur Program 2017” both supported by Innovation Fund Denmark (IFD). In this project, the DTU colleagues and I have developed a sophisticated consumer data analysis method to classify consumers based on personal values. My current interest is to use this consumer classification method to analyze consumers’ motivation, attitudes and actual behaviors based on various sources such as surveys, experiments, social media and customer databases. This might be highly useful for practical business applications such as the development of STP (Segmentation, Targeting and Positioning) strategies and for new product designs.

Our early stage ideas were evaluated and selected for the Best Excellent Paper at the 2018 Global Marketing Conference held in Tokyo.

I am a member of the Consumer and Behavioural Insights Group (CBIG) at the CBS Sustainability centre.


Introducing Fumiko Kano Glückstad:

Primary research areas
  • Social & Cross-Cultural Psychology
  • Consumer Psychology (Consumer Segmentation & Segment-specific Consumer Analysis)
  • Cross-cultural cognition (mental representations and semantic analysis)
  • Intercultural Data Analysis Methods
  • Business Intelligence (the application of Machine Learning technologies to Social Sciences in particular with focus on Consumers and Tourists Big Data)
Administrative tasks
  • co-PI of the Grand Solution project: UMAMI (Understanding Mindset across Markets, Internationally) funded by the Innovation Fund Denmark
  • PI of “ Cool Japan – Smart Denmark Initiative: Integration of data sciences in the tourism research” funded by UFM’s International Network Programme
  • Study Board of BSc. in International Business in Asia
Curriculum Vitae
Social media
Link to this homepage

I supervise students from various programs among others, MA in International Business Communication, MSc in International Business, MSc/BSc in Business, Language & Culture, MSc in International Marketing & Management, MSc. In Brand and Communications Management, MSc. In Management of Creative Business Process, BA in Intercultural Market Communication, HA(kom.),  BSc in International Business, BSc in Business Administration & Service Management.

Selected publications

Fumiko Kano Glückstad; Mikkel Nørgaard Schmidt; Morten Mørup / Testing a Model of Destination Image Formation : Application of Bayesian Relational Modelling and fsQCA. In Journal of Business Research, Vol. 120, 11.2020, s. 351-363 (Special issue of GAMMA President's Awards. GAMMA: Global Alliance of Marketing & Management Associations)

Glückstad, F.K., Schmidt, M. N. & Mørup M. (2017) Examination of Heterogeneous Societies: Identifying subpopulations by contrasting cultures. Journal of Cross-Cultural Psychology. Vol.48, No.1, p.39-57,   

Glückstad, F.K., Herlau, T., Schmidt, N. M., & Mørup, M. (2014) Cross-categorization of legal concepts across boundaries of legal systems: in consideration of inferential links. In: Artificial Intelligence and Law, Vol. 22(1), pp. 61-108,  NY: Springer

Glückstad, F.K., Herlau, T., Schmidt, N. M., Rzepka, R., Araki, K. & Mørup, M. (2013) Analysis of conceptualization patterns across groups of people. In: Proceedings of 2013 Conference on Technologies and Applications of Artificial Intelligence (TAAI 2013), Taiwan, IEEE 2013, DOI 10.1109/.73 pp. 349-354

Glückstad, F.K., Herlau, T., Schmidt, N. M., & Mørup, M. (2013) Unsupervised Knowledge Structuring: Application of Infinite Relational Models to the FCA Visualization. In: The 9th International Conference on Signal Image Technology & Internet Based Systems. SITIS 2013. ed. /Kokou Yetongnon; Albert Dipanda; Richard Chbeir. Los Alamitos, CA : IEEE 2013, pp. 233-240

Best Excellent Paper Award:    Glückstad, F.K., Schmidt, M.N., Mørup, M. (2018) Testing a Model of Destination Image Formation : Application of Nonparametric Bayesian Relational Modeling to Destination Image Analysis. In: 2018 Global Marketing Conference at Tokyo Proceedings. red. /Jeonghye Choi. Seoul : Global Alliance of Marketing & Management Associations 2018, s. 63-64 (Global Marketing Conference Proceedings)

Nomination for the final three Best Paper Awards: Glückstad, F.K., Kock, F., Josiassen, A. & Assaf. A. (2017) Categorization of Destinations and Formation of Mental Destination Representations: A Parallel Biclustering Analysis. Submitted to “48th TTRA (The Travel and Tourism Research Association) annual international conference”

Best Paper Award: Glückstad, F.K. (2011) Asymmetric similarity and cross-cultural communication process. In: 9th International Conference on Terminology and Artificial Intelligence. Institut National des Langues et Civilisations Orientales, Paris, France, November, 2011, pp. 59-65.

Nomination for the final four Best Paper Awards: Glückstad, F.K. (2011) Alignment of remote cultures. In: Proc. 2nd International Conference on Culture and Computing. Kyoto University, Kyoto, Japan, October 2011 / red. Juan E. Guerrero. Los Alamitos: IEEE Computer Society Press pp. 21-26.

Publications sorted by:
Fumiko Kano Glückstad; Daniel Seddig; Hiromi Kobayashi; Rie Nakamura; Eldad Davidov / Examining the Measurement Properties of the Human Beauty Value Scale in English and Japanese
In: The RC20 Regional Conference on Comparative Sociology & the 2nd RC33 Regional Conference on Social Science Methodology: Asia. : Japan Women's University 2022, 1 p., p. 9
Conference abstract in proceedings > peer review
Fumiko Kano Glückstad; Mikkel N. Schmidt; Daniel Seddig; Eldad Davidov; Morten Mørup; Kristoffer Jon Albers; Jan Michael Bauer / Latent Profiel Analysis of Human Values?
Abstract from European Conference of Personality 2022, 2022
Conference abstract for conference > peer review
Kristoffer Jon Albers; Morten Mørup; Mikkel Nørgaard Schmidt; Fumiko Kano Glückstad / Predictive Evaluation of Human Value Segmentations
In: Journal of Mathematical Sociology, Vol. 46, No. 1, 2022, p. 28-55
Journal article > peer review
Fumiko Kano Glückstad / Risk Perceptions, Attitudes, and Behavioral Intentions to Spend on Experiences in the post-Corona Crisis : Data from Italy, Denmark, China, and Japan.
In: Data in Brief, Vol. 42, 6.2022
Journal article > peer review
Yuki Kotakeyama; Rie Nakamura; Hiromi Kobayashi; Fumiko Kano Glückstad / Schwartz 基本価値観分類と美容価値観との関係性解析 : 基本価値観と美容価値観に基づくペルソナ分類手法の比較.
In: Proceedings of the 50th Annual Meeting of the Behaviormetric Society. ed. /Kazumasa Mori. Okinawa : Behaviormetric Society 2022, 4 p., p. 168-171
Conference abstract in proceedings > peer review
Fumiko Kano Glückstad / コロナ危機における 国民の観光意識の国際比較 : 日本とイタリアの場合.
In: Hitotsubashi Business Review, Vol. Autum, 2022, p. 48-61
Journal article > peer review
Hiromi Nakamura; Rie Nakamura; Yuuki Kotakeyama; Fumiko Kano Glückstad / 価値観に基づく世界異文化美容ペルソナの開発 : 価値観ペルソナから美容消費プロファイルを探る.
In: 日本マーケティング学会カンファレンス・プロシーディングス, Vol. 11, 2022, 1 p., p. 340
Conference abstract in journal > peer review
Fumiko Kano Glückstad; Uffe Kock Wiil; Marjan Mansourvar; Pernille Tanggaard Andersen / Cross-cultural Bayesian Network Analysis of Factors Affecting Residents’ Concerns About the Spread of an Infectious Disease Caused by Tourism
In: Frontiers in Psychology, Vol. 12, 6.2021
Journal article > peer review
Mikkel N. Schmidt; Daniel Seddig; Eldad Davidov; Morten Mørup; Kristoffer Jon Albers; Jan Michael Bauer; Fumiko Kano Glückstad / Latent Profile Analysis of Human Values: : What is the Optimal Number of Clusters?.
In: Methodology - European Journal of Research Methods for the Behavioral and Social Sciences, Vol. 17, No. 2, 6.2021, p. 127-148
Journal article > peer review
Daniel Hardt; Fumiko Kano Glückstad / Mining Links Between Travel Motivations and Mental Representation of Destinations from Twitter Postings
In: 2020 Global Marketing Conference at Seoul Proceedings. ed. /Jeonghye Choi; Yeolim Yoon. Changwon : Global Alliance of Marketing & Management Associations 2020, p. 1025-1029
Article in proceedings > peer review
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Research Projects
Outside activities
Name of contractual partner Duration of activity Type of activity
Department of Technology & Engineering, University of Southern Denmark March - December 2020

Associate Professor (20%). Research collaboration