fkgmsc

Department of Management, Society and Communication

  • Center for Tourism and Culture Management (TCM)
Fumiko Kano
Glückstad
Associate professor


Room: DH.Ø.2.51
Tel:
+4538153335
E-mail: fkg.msc@cbs.dk
Presentation

I would categorize myself as a highly interdisciplinary researcher bridging technical and social/humanities research disciplines. Based on my educational background as psychologist, I have been engaged in consumer behavior research, marketing management and business development of home appliances and electronics products in both Japanese and Danish high-tech industries in the past two decades. During my PhD at CBS, my experience and knowledge was further extended to the academic research on language technology (semantic networks and knowledge engineering), cognitive modeling and the application of artificial intelligence technologies to social sciences in close collaboration with machine learning experts from Technical University of Denmark (DTU).

Utilizing my strong interdisciplinary experience and network, I am co-heading an externally funded interdisciplinary innovation project, and have obtained a diploma from Harvard Business School on: “Innovation Management Leadership: From Project to Competitive Advantage - Pasteur Program 2017” both supported by Innovation Fund Denmark (IFD). In this project, the DTU colleagues and I have developed a sophisticated consumer data analysis method to classify consumers based on personal values. My current interest is to use this consumer classification method to analyze consumers’ motivation, attitudes and actual behaviors based on various sources such as surveys, experiments, social media and customer databases. This might be highly useful for practical business applications such as the development of STP (Segmentation, Targeting and Positioning) strategies and for new product designs.

Our early stage ideas were evaluated and selected for the Best Excellent Paper at the 2018 Global Marketing Conference held in Tokyo.

Primary research areas
  • Social & Cross-Cultural Psychology
  • Consumer Psychology (Consumer Segmentation & Segment-specific Consumer Analysis)
  • Cross-cultural cognition (mental representations and semantic analysis)
  • Intercultural Data Analysis Methods
  • Business Intelligence (the application of Machine Learning technologies to Social Sciences in particular with focus on Consumers and Tourists Big Data)
Administrative tasks
  • co-PI of the Grand Solution project: UMAMI (Understanding Mindset across Markets, Internationally) funded by the Innovation Fund Denmark
  • PI of “ Cool Japan – Smart Denmark Initiative: Integration of data sciences in the tourism research” funded by UFM’s International Network Programme
Curriculum Vitae
Social media
Links
Link to this homepage
www.cbs.dk/en/staff/fkgmsc
Courses
  • Consumer Behavior (CIKMO100U)
  • Cross-Cultural Studies for Marketing (BIMKO1021U)
  • Marketing Strategy and Planning in an International Perspective  (CICO0O1001U)
  • Consumer Culture and Communication: segmenting, targeting and positioning across the global market place (MA-IBC/IKM: planned in Spring 2020)
Supervision
  • Supervisions of Bachelor-level projects mainly from BA in Intercultural Market Communication, BSc in Business, Language and Culture, BSc in Business, Asian Language and Culture - International Business in Asia
  • Supervisions of Master-level projects mainly from MA in International Business Communication, MSc in Business, Language and Culture, MSc in International Marketing and Management
Selected publications

Glückstad, F.K., Schmidt, M. N. & Mørup M. (2017) Examination of Heterogeneous Societies: Identifying subpopulations by contrasting cultures. Journal of Cross-Cultural Psychology. Vol.48, No.1, p.39-57,   

Glückstad, F.K., Herlau, T., Schmidt, N. M., & Mørup, M. (2014) Cross-categorization of legal concepts across boundaries of legal systems: in consideration of inferential links. In: Artificial Intelligence and Law, Vol. 22(1), pp. 61-108,  NY: Springer

Glückstad, F.K., Herlau, T., Schmidt, N. M., Rzepka, R., Araki, K. & Mørup, M. (2013) Analysis of conceptualization patterns across groups of people. In: Proceedings of 2013 Conference on Technologies and Applications of Artificial Intelligence (TAAI 2013), Taiwan, IEEE 2013, DOI 10.1109/.73 pp. 349-354

Glückstad, F.K., Herlau, T., Schmidt, N. M., & Mørup, M. (2013) Unsupervised Knowledge Structuring: Application of Infinite Relational Models to the FCA Visualization. In: The 9th International Conference on Signal Image Technology & Internet Based Systems. SITIS 2013. ed. /Kokou Yetongnon; Albert Dipanda; Richard Chbeir. Los Alamitos, CA : IEEE 2013, pp. 233-240

Best Excellent Paper Award:    Glückstad, F.K., Schmidt, M.N., Mørup, M. (2018) Testing a Model of Destination Image Formation : Application of Nonparametric Bayesian Relational Modeling to Destination Image Analysis. In: 2018 Global Marketing Conference at Tokyo Proceedings. red. /Jeonghye Choi. Seoul : Global Alliance of Marketing & Management Associations 2018, s. 63-64 (Global Marketing Conference Proceedings)

Nomination for the final three Best Paper Awards: Glückstad, F.K., Kock, F., Josiassen, A. & Assaf. A. (2017) Categorization of Destinations and Formation of Mental Destination Representations: A Parallel Biclustering Analysis. Submitted to “48th TTRA (The Travel and Tourism Research Association) annual international conference”

Best Paper Award: Glückstad, F.K. (2011) Asymmetric similarity and cross-cultural communication process. In: 9th International Conference on Terminology and Artificial Intelligence. Institut National des Langues et Civilisations Orientales, Paris, France, November, 2011, pp. 59-65.

Nomination for the final four Best Paper Awards: Glückstad, F.K. (2011) Alignment of remote cultures. In: Proc. 2nd International Conference on Culture and Computing. Kyoto University, Kyoto, Japan, October 2011 / red. Juan E. Guerrero. Los Alamitos: IEEE Computer Society Press pp. 21-26.
 

Publications sorted by:
2019
Fumiko Kano Glückstad; Yusuke Takahashi / Interpretation of Schwartz Theory of Ten Basic Human Values in the Japanese Context
In: Proceedings of the 13th Biannual Asian Association of Society of Social Psychology 2019, Taipei, Taiwan, July 11-13. ed. /Emi Kashima; Hoon-Seok Cho; Allan Bernard. Taipei : Asian Association of Society of Social Psychology 2019, p. A26
Article in proceedings > peer review
Fumiko Kano Glückstad; Yusuke Takahashi / Who are those Chinese Traveling to Europe? : Value-based Classification of Chinese People and their Traveling Experiences.
Poster session presented at International Society for the Study of Individual Differences Conference 2019, 2019, p. 1
Poster > peer review
2018
Marisciel Litong-Palima; Kristoffer Jon Albers; Fumiko Kano Glückstad / Stability and Similarity of Clusters under Reduced Response Data
Paper presented at The 32nd Annual Conference of the Japanese Society for Artificial Intelligence, 2018
Paper > peer review
Fumiko Kano Glückstad; Mikkel N. Schmidt; Morten Mørup / Testing a Model of Destination Image Formation : Application of Nonparametric Bayesian Relational Modeling to Destination Image Analysis.
In: 2018 Global Marketing Conference at Tokyo Proceedings. ed. /Jeonghye Choi. Seoul : Global Alliance of Marketing & Management Associations 2018, p. 63-64 (Global Marketing Conference Proceedings)
Conference abstract in proceedings > peer review
Kristoffer Jon Albers; Mikkel N. Schmidt; Marisciel Litong-Palima; Morten Mørup; Rasmus Bonnevie; Fumiko Kano Glückstad / Understanding Mindsets Across Markets, Internationally : A Public-private Innovation Project for Developing a Tourist Data Analytic Platform.
In: Proceedings of the 42nd IEEE Annual Computer Software and Applications Conference: COMPSAC 2018. Volume 2. . ed. /Sorel Reisman; Sheikh Iqbal Ahamed; Claudio Demartini; Thomas Conte; William Claycomb; Motonori Nakamura; Edmundo Tovar; Stelvio Cimato; Chung-Horng Lung; Hiroki Takakura; Ji-Jiang Yang; Toyokazu Akiyama; Zhiyong Zhang; Kamrul Hasan. Los Alamos, CA : IEEE 2018, p. 159-164
Article in proceedings > peer review
2017
Fumiko Kano Glückstad; Florian Kock; Alexander Josiassen; Albert Assaf / Categorization of Destinations and Formation of Mental Destination Representations : A Parallel Biclustering Analysis.
In: 2017 TTRA Conference Proceedings / Tourism Travel and Research Association: Advancing Tourism Research GloballyAtlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL) 2017
Article in proceedings > peer review
Fumiko Kano Glückstad; Mikkel N. Schmidt; Morten Mørup / Examination of Heterogeneous Societies : Identifying Subpopulations by Contrasting Cultures.
In: Journal of Cross-Cultural Psychology, Vol. 48, No. 1, 2017, p. 39-57
Journal article > peer review
Fumiko Kano Glückstad / UMAMI: Understanding Mindsets Across Markets, Internationally
Paper presented at The 31st Annual Conference of the Japanese Society for Artificial Intelligence, 2017
Paper
2016
Fumiko Kano Glückstad; Yasuo Tanida / 世界価値観データに基づく世界消費者の把握
In: Journal of the Japanese Society for Artificial Intelligence, Vol. 31, No. 6, 2016, p. 913
Comment/debate
Fumiko Kano Glückstad; Alexander Josiassen / 価値観ベースの異文化マーケティングの課題と将来展望
Paper presented at The 30th Annual Conference of the Japanese Society for Artificial Intelligence, 2016
Paper
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