Department of Management, Society and Communication


Room: DAL/2Ø.051

Since 2006, I am a professor for consumer behaviour and consumer policy at Copenhagen Business School, Department of Intercultural Communication and Management. Since 2011, I also hold a permanent Guest Professorship at the Zeppelin University of Friedrichshafen (Germany) and, as of August 1st 2017, an appointment as honorary Leibniz Chair, jointly awarded by the German Leibniz Association and the Leibniz Institute of Prevention Research and Epidemiology (BIPS). An economist and social scientist by training, I hold a doctorate degree in economics from University of Hohenheim / Stuttgart (Germany).

My main research focus is on behavioural economics, sustainable consumption (in particular; energy, food and health, fashion), intercultural consumer behaviour, consumers and new technologies, consumer policy, and corporate sustainability. I am currently involved in several EU research projects on consumer behaviour and policy (FP7) as well as in German and Swedish research projects. In January 2014, I started three new FP7 EU Projects on sustainable consumption and policy.

For more than a decade, I have been engaged in policy consultancy, e.g. as a member of the German Council for Sustainable Development and the Ethics Commission for Safe Energy Supply, both advising the German Chancellery. I am also a member of the Bioeconomy Council and as of 2015, the new Advisory Council on Consumer Policy in Germany (Sachverständigenrat Verbraucher), both consulting the German federal government. In 2012, I was elected to become one of the 400 lifelong members of Germany's Academy of Technical Sciences.

I am also Editor in Chief of the Journal of Consumer Policy (Springer Publ).

Click here to view a short version of my CV.

Click here for an overview of my current and past research projects.

My current projects

In the year 2000 nutrition-related diseases caused a combined loss of healthy years of well over 56 million; and that is in Europe alone. The problem of is clear, there is something amiss with the daily diet behavior and food choices of European citizens everywhere. It is with this problem in mind that I.Family project (a follow-up to the IDEFICS project) seeks to compare families who developed or maintained a healthy diet with those whose diet developed in an unfavourable direction. In so doing allowing for a comparative study focused on the impact of biological, behavioural, social and environmental factors on dietary behaviour over time.

 > I.Family website
With the overall goal of uncovering the obstacles and prospects that exist in Europe for a sustainable green economy the EU-InnovatE project strives to uncover the underlying factors, challenges and opportunities linked with the transition towards a sustainable society from an economic, social and environmental point of view. Co-financed by the European Union the project endeavors to tackle this area of concern by focusing on how user-centred and user-driven Integration, Innovation, and Entrepreneurship can positively influence our transition towards a greener economy. Not only because user-driven change remains an area of largely untapped potential, but also because it at the moment remains a mostly unexplored research area.

> EU-Innovate website
Global Value
The Global Value project aims to develop a comprehensive and innovative framework for assessing the impact that Multinational Corporations (MNCs) have on issues like sustainable development, human rights, transparency and anti-corruption. The project will shed light on institutional arrangements; analyse systems of governance for responsible business practices; explore responsible competitiveness; assess the complementarity of public and private sector activities; and derive recommendations for decision makers in business, policy and NGOs.

> Global Value website
Nudge It
The prevalence of overweight and obesity across Europe has increased dramatically in the last thirty years, particularly among children. The full consequences of this epidemic have yet to unfold, with an expected increase in a range of both physical ailments and mental health conditions including anxiety and depression. These are accompanied by huge social, health service and economic costs: they affect individuals in the midst of their working lives, impoverishing families through time lost at work and impaired employment prospects. Stress, compounded by social stigma and prejudice in workplace, educational and health care contexts, adds to the pressures on families and employment, and can enhance the vicious cycle of weight‐gain through “comfort eating". In order to help tackle this issues the Nudge-It project aims to better understand decision-making in food choice and to build predictive models to contribute to improving public health policy.

> Nudge-It website


Primary research areas
  • Consumer research
  • Consumer policy
  • Sustainable consumption
  • Public health and consumers
  • Behavioural economics
Administrative tasks


Curriculum Vitae
Link to this homepage

I am currently supervising PhDs from CBS (DK), St. Gallen (CH), the European University in Budapest (HUN), and Zeppelin University Friedrichshafen. All PhDs are closely linked to ongoing or former research projects.

Selected publications
  • (2018) [Cass R. Sunstein, Lucia A. Reisch & Micha Kaiser]. Trusting nudges? Lessons from an international survey. Journal of European Public Policy (published open access)
  • (2018) [Cass R. Sunstein & Lucia A. Reisch]. Greener by default. Trinity College Law Review (forthcoming, available online at SSRN)
  • (2018) [Cass R. Sunstein, Lucia A. Reisch & Julius Rauber]. A worldwide consensus on nudging? Not quite, but almost. Regulation & Governance 12(1), 3-22. doi:10.1111/rego.12161 (published first online 26 July 2017).
  • (2018) [Caezilia Loibl, Cass R. Sunstein, Julius Rauber & Lucia A. Reisch]. Which Europeans like nudges? Approval and controversy in four European countries. Journal of Consumer Affairs. doi: 10.1111/joca.12181 (published first online 29 January 2018).
  • (2017) [Lucia A. Reisch & Min Zhao]. Behavioural economics, consumer behaviour, and consumer policy: State of the art. Behavioural Public Policy, 1(2), 190-206 (published first online 6 October 2017).
  • (2017) [Caezilia Loibl, Cass R. Sunstein, Julius Rauber & Lucia A. Reisch]. Which Europeans like nudges? Approval and controversy in four European countries. Journal of Consumer Affairs (accepted).
  • (2017) [Timm Intemann, Claudia Börnhorst, Lucia A. Reisch, Garrath Williams, Lauren Lissner, Myfanwy Williams, Antje Hebestreit & Iris Pigeot on behalf of the I.Family consortium]. Obesogenic diets in European children – from nutrients to causes-of-cause. Public Health Panorama (Journal of the WHO Regional Office for Europe) (accepted).
  • (2017) [Cass R. Sunstein, Lucia A. Reisch & Julius Rauber]. A worldwide consensus on nudging? Not quite, but almost. Regulation & Governance (forthcoming, available online first). doi:10.1111/rego.12161
  • (2017) [Lucia A. Reisch & Min Zhao]. Behavioural economics, consumer behaviour, and consumer policy: State of the art. Behavioural Public Policy, 1(2) (published online).
  • (2016) [Lucia A. Reisch, Maurie J. Cohen, John B. Thøgersen & Arnold Tukker]. Frontiers in sustainable consumption research. GAIA Ecological Perspectives for Science and Society, 25(4), 234-240.
  • (2016) [Lucia A. Reisch & Cass R. Sunstein]. Do Europeans like nudges? Journal of Judgment and Decision Making, 11(4), 310-325.
  • (2016) [Kristian Roed Nielsen, Lucia A. Reisch & John Thøgersen]. Sustainable user innovation from a policy perspective: A systematic literature review. Journal of Cleaner Production, 133(1), 65-77.
  • (2016) [Gareth Leng, Roger A.H. Adan, Michele Belot, Jeffrey M. Brunstrom, Kees De Graaf, Suzanne L. Dickson, Todd Hare, Sylvia Maier, John Menzies, Hubert Preissl, Paul A.M. Smeets, Lucia A. Reisch & Peter J. Rogers]. The determinants of food choice. Proceedings of the Nutrition Society (published Dec 1 2016). doi:



Publications List
Publications sorted by:
Cass R. Sunstein; Lucia A. Reisch; Julius Rauber / A Worldwide Consensus on Nudging? : Not Quite, but Almost.
In: Regulation & Governance, Vol. 12, No. 1, 3.2018, p. 3-22
Journal article > peer review
Hannah S. Jilani; Hermann Pohlabeln; Kirsten Buchecker; Wencke Gwozdz; Stefaan De Henauw; Gabriele Eiben; Dénes Molnar; Luis Alberto Moreno; Valeria Pala; Lucia A. Reisch; Paola Russo; Toomas Veidebaum; Wolfgang Ahrens; Antje Hebestreit / Association between Parental Consumer Attitudes with Their Children’s Sensory Taste Preferences as Well as Their Food Choice
In: PLOS ONE, Vol. 13, No. 8, 1.8.2018
Journal article > peer review
Cass R. Sunstein; Lucia A. Reisch / Behavioral Economics and Public Opinion
In: Intereconomics: Review of European Economic Policy, Vol. 53, No. 1, 1.2018, p. 5-7
Journal article > peer review
Jan Michael Bauer; Lucia A. Reisch / Behavioural Mechanisms and (un)healthy Dietary Choices : Review of the Literature and Policy Implications.
Memorandum > peer review
Julius Rauber; Sabine Bietz; Lucia A. Reisch / Einsatzmöglichkeiten von verhaltensbasierten Maßnahmen („Nudges“) zur Förderung nachhaltigen Verhaltens im kommunalen Kontext
Friedrichshafen : Zeppelin Universität 2018, 52 p.
Report > peer review
Leonie Helen Bogl; Maike Wolters; Claudia Börnhorst; Timm Intemann; Lucia A. Reisch; Wolfgang Ahrens; Antje Hebestreit; / Ernährungsgewohnheiten und Adipositas bei europäischen Kindern : Ergebnisse aus der IDEFICS/I.Family-Kohorte.
In: Ernaehrungs Umschau, Vol. 65, No. 10, 10.2018, p. M240-M245
Journal article > peer review
Alan Mathios; Hans-W. Micklitz; Lucia A. Reisch; John Thøgersen; Christian Twigg-Flesner / Gerhard Scherhorn, 21 February 1930 – 28 February 2018 : Obituary for Gerhard Scherhorn, Founding Editor of JCP.
In: Journal of Consumer Policy, Vol. 41, No. 2, 6.2018, p. 99-101
Journal article
Cass R. Sunstein; Lucia A. Reisch / Greener by Default
Cambridge, MA : Harvard Law School 2018, 29 p. (The Harvard John M. Olin Discussion Paper Series, No. 951)
Working paper
Manuela Bernauer; Lucia A. Reisch / Grüne Defaults als Instrument einer nachhaltigen Energienachfragepolitik : Ergebnisbericht: der Nudge-Ansatz zur Förderung des Wandels von Werten und Lebensstilen: Stand der Forschung und Bewertung von nationalen und internationalen Anwendungsbeispielen von Defaults im Konsumfeld Energie.
Friedrichshafen : Zeppelin Universität 2018, 68 p.
Rosina Watson; Kristian Roed Nielsen; Hugh N. Wilson; Christine Mera; Lucia A. Reisch / Policy for Sustainable Entrepreneurship : A Crowdsourced Framework.
Paper presented at The 47th EMAC Annual Conference 2018, 2018
Paper > peer review
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