Department of Management, Society and Communication

  • CBS Sustainability
  • Governing Responsible Business Research Environment

Room: DAL/2Ø.048

Since 2006, I am a professor for consumer behaviour and consumer policy at Copenhagen Business School, Department of Intercultural Communication and Management. Since 2011, I also hold a permanent Guest Professorship at the Zeppelin University of Friedrichshafen (Germany) and, as of August 1st 2017, an appointment as honorary Leibniz Chair, jointly awarded by the German Leibniz Association and the Leibniz Institute of Prevention Research and Epidemiology (BIPS). An economist and social scientist by training, I hold a doctorate degree in economics from University of Hohenheim / Stuttgart (Germany).

My main research focus is on behavioural economics, sustainable consumption (in particular; energy, food and health, fashion), intercultural consumer behaviour, consumers and new technologies, consumer policy, and corporate sustainability. I am currently involved in several EU research projects on consumer behaviour and policy (FP7) as well as in German and Swedish research projects. In January 2014, I started three new FP7 EU Projects on sustainable consumption and policy.

For more than a decade, I have been engaged in policy consultancy, e.g. as a member of the German Council for Sustainable Development and the Ethics Commission for Safe Energy Supply, both advising the German Chancellery. I am also a member of the Bioeconomy Council and as of 2015, the new Advisory Council on Consumer Policy in Germany (Sachverständigenrat Verbraucher), both consulting the German federal government. In 2012, I was elected to become one of the 400 lifelong members of Germany's Academy of Technical Sciences.

I am also Editor in Chief of the Journal of Consumer Policy (Springer Publ).


PDF iconClick here for an overview of my current and past research projects.


Primary research areas
  • Consumer research
  • Consumer policy
  • Sustainable consumption
  • Public health and consumers
  • Behavioural economics
Curriculum Vitae
Link to this homepage

I am currently supervising PhDs and PostDocs from CBS (DK), Stockholm School of Economics (S), The Catholic University of Cordoba (AR), and Zeppelin University (D).

Other teaching activities

Click here to see an overview of PDF iconLucia Reisch' teaching portfolio (2019).

Selected publications

(2019) [Cass R. Sunstein & Lucia A. Reisch]. Trusting nudges: A bill of right for nudging. London: Routledge (in print).

(2018) [Cass R. Sunstein, Lucia A. Reisch & Micha Kaiser]. Trusting nudges? Lessons from an international survey. Journal of European Public Policy (published open access)

(2018) [Cass R. Sunstein & Lucia A. Reisch]. Greener by default. Trinity College Law Review (forthcoming); available online as: Discussion Paper No. 951 02/2018, Harvard Law School, John M. Olin Center for Law, Economics, and Business, Harvard University, Cambridge, MA)

(2018) [Cass R. Sunstein, Lucia A. Reisch & Julius Rauber]. A worldwide consensus on nudging? Not quite, but almost. Regulation & Governance 12(1), 3-22. (published first online 26 July 2017).

(2018) [Caezilia Loibl, Cass R. Sunstein, Julius Rauber & Lucia A. Reisch]. Which Europeans like nudges? Approval and controversy in four European countries. Journal of Consumer Affairs. (published first online 29 January 2018).

(2018) [Jan Bauer & Lucia A. Reisch]. Behavioural insights and (un)healthy dietary choices: A review of current evidence. Journal of Consumer Policy, 41. (published first online 14 September 2018).

(2017) [Lucia A. Reisch & Min Zhao]. Behavioural economics, consumer behaviour, and consumer policy: State of the art. Behavioural Public Policy, 1(2), 190-206 (published first online 6 October 2017).

(2017) [Timm Intemann, Claudia Börnhorst, Lucia A. Reisch, Garrath Williams, Lauren Lissner, Myfanwy Williams, Antje Hebestreit & Iris Pigeot on behalf of the I.Family consortium]. Obesogenic diets in European children – from nutrients to causes-of-cause. Public Health Panorama (Journal of the WHO Regional Office for Europe) (accepted).

(2017) [Lucia A. Reisch, Cass R. Sunstein & Wencke Gwozdz]. Beyond carrots and sticks: Europeans support health nudges. Viewpoint article. Food Policy, 69, 1-10.

(2016) [Lucia A. Reisch, Maurie J. Cohen, John B. Thøgersen & Arnold Tukker]. Frontiers in sustainable consumption research. GAIA – Ecological Perspectives for Science and Society, 25(4), 234-240.

(2016) [Lucia A. Reisch & Cass R. Sunstein]. Do Europeans like nudges? Journal of Judgment and Decision Making, 11(4), 310-325.

(2016) [Gareth Leng, Roger A.H. Adan, Michele Belot, Jeffrey M. Brunstrom, Kees De Graaf, Suzanne L. Dickson, Todd Hare, Sylvia Maier, John Menzies, Hubert Preissl, Paul A.M. Smeets, Lucia A. Reisch & Peter J. Rogers]. The determinants of food choice. Proceedings of the Nutrition Society. (published Dec 1 2016).

Publications List
Publications sorted by:
Karin Bammann; Lucia A. Reisch; Hermann Pohlabeln; Garrath Williams; Maike Wolters / Core Questionnaires
In: Instruments for Health Surveys in Children and Adolescents. ed. /Karin Bammann; Lauren Lissner; Iris Pigeot; Wolfgang Ahrens. Cham : Springer 2019, p. 189-207 (Springer Series on Epidemiology and Public Health, Vol. 6)
Book chapter > peer review
; ; Barbara F.B. Thumann; Claudia Börnhorst; Nathalie Michels; Toomas Veidebaum; Antonia Solea; Lucia A. Reisch; Luis Alberto Moreno; Fabio Lauria; Jaakko Kaprio; Monica Hunsberger; Regina Felső; Wencke Gwozdz; Stefaan De Henauw; Wolfgang Ahrens / Cross‐sectional and Longitudinal Associations between Psychosocial Well‐being and Sleep in European Children and Adolescents
In: Journal of Sleep Research, Vol. 28, No. 2, 4.2019
Journal article > peer review
Valeria Pala; Lucia A. Reisch; Lauren Lissner / Dietary Behaviour in Children, Adolescents and Families : The Eating Habits Questionnaire (EHQ).
In: Instruments for Health Surveys in Children and Adolescents. ed. /Karin Bammann; Lauren Lissner; Iris Pigeot; Wolfgang Ahrens. Cham : Springer 2019, p. 103-133 (Springer Series on Epidemiology and Public Health)
Book chapter
Wencke Gwozdz; Lucia A. Reisch / Instruments for Assessing the Role of Commercials on Children’s Food Choices
In: Instruments for Health Surveys in Children and Adolescents. ed. /Karin Bammann; Lauren Lissner; Iris Pigeot; Wolfgang Ahrens. Cham : Springer 2019, p. 209-230 (Springer Series on Epidemiology and Public Health, Vol. 6)
Book chapter > peer review
; Wencke Gwozdz; Peng Nie; Alfonso Sousa-Poza; Stefaan DeHenauw; Regina Felső; Antje Hebestreit; Isabel Iguacel; Lauren Lissner; Fabio Lauria; Angie S. Page; Lucia A. Reisch; Michael Tornaritis; Toomas Veidebaum; Garrath Williams; Ronja Foraita / Peer Effects on Weight Status, Dietary Behaviour and Physical Activity among Adolescents in Europe : Findings from the I.Family Study.
In: Kyklos, 6.2.2019
Journal article > peer review
Cass R. Sunstein; Lucia A. Reisch / Trusting Nudges : Toward a Bill of Rights for Nudging.
Abingdon : Routledge 2019, 145 p. (Routledge Advances in Behavioural Economics and Finance, Vol. 4)
Book > peer review
Leonie Helen Bogl; Kirsten Mehlig; Guiomar Masip; Nathalie Michels; Lucia A. Reisch; Valeria Pala; Angie S. Page; Dénes Molnar; Michael Tornaritis; Toomas Veidebaum; Luis Alberto Moreno; Wolfgang Ahrens; Lauren Lissner; Antje Hebestreit; Jaakko Kaprio; Anna Keski-Rahkonen; Timm Intemann; Paola Russo; Laura Johnson / A Within-Sibling Pair Analysis of Lifestyle Behaviors and BMI Z-Score in the Multi-center I.Family Cohort Study
In: Abstract book for the ISBNPA 2018 Annual Meeting in Hong Kong : International Society of Behavioral Nutrition and Physical Activity 2018, 1 p., p. 230-231
Conference abstract in proceedings > peer review
Cass R. Sunstein; Lucia A. Reisch; Julius Rauber / A Worldwide Consensus on Nudging? : Not Quite, but Almost.
In: Regulation & Governance, Vol. 12, No. 1, 3.2018, p. 3-22
Journal article > peer review
Hannah S. Jilani; Hermann Pohlabeln; Kirsten Buchecker; Wencke Gwozdz; Stefaan De Henauw; Gabriele Eiben; Dénes Molnar; Luis Alberto Moreno; Valeria Pala; Lucia A. Reisch; Paola Russo; Toomas Veidebaum; Wolfgang Ahrens; Antje Hebestreit / Association between Parental Consumer Attitudes with Their Children’s Sensory Taste Preferences as Well as Their Food Choice
In: PLOS ONE, Vol. 13, No. 8, 1.8.2018
Journal article > peer review
Cass R. Sunstein; Lucia A. Reisch / Behavioral Economics and Public Opinion
In: Intereconomics: Review of European Economic Policy, Vol. 53, No. 1, 1.2018, p. 5-7
Journal article > peer review
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