Department of Management, Society and Communication

  • CBS Sustainability
  • Governing Responsible Business Research Environment

Room: DH.Ø.2.48

Having joined CBS in 2006, I work today as a full professor of consumer behaviour and consumer policy at the Department of Management, Society and Communication (MSC) within the CBS Sustainability cluster. A behavioral economist by training with a strong interest in consumer research and policy, I founded the Consumer and Behavioural Insights Group (CBIG) at MSC. My main research focus today is on behavioural economics, behavioural public policy, sustainable consumption (in particular, energy, food and health, active mobility and fashion), intercultural consumer behaviour, consumers and digitization, as well as consumer policy. Over the past years, I have been involved as principal investigator in several large EU research projects on consumer behaviour and policy (FP6 and FP7), as well as participating in German and Swedish research projects (see list of research projects).

Outside but linked to my work at CBS, I also hold a permanent Guest Professorship at the Zeppelin University of Friedrichshafen (Germany). In 2017, I was appointed as honorary Leibniz Chair, jointly awarded by the German Leibniz Association and the Leibniz Institute of Prevention Research and Epidemiology (BIPS) in Bremen.

Besides academic research, teaching and outreach, I am engaged in policy consultancy, e.g. as a member of the German Council for Sustainable Development, the Ethics Commission for Safe Energy Supply, the German Bioeconomy Council and the German Advisory Council for Consumer Affairs, all of which consult with the German federal government. I am also honoured to consult with governments and non-governmental organizations in different countries on how to apply behavioural insights to increase citizens’ welfare and foster sustainable development. I also work with the OECD, the European Commission, the World Bank and UN bodies on sustainable consumption issues.  

For almost 20 years, I have been one of the Editors in Chief of the Journal of Consumer Policy (SpringerNature Publishers) and a member of the Editorial Board of several academic journals and book series.

In 2012, I was elected to become a lifelong member of Germany's Academy of Technical Sciences (acatech).

Click here for an overview of PDF iconmy current and past research projects.


Primary research areas
  • Consumer research
  • Behavioural public policy
  • Consumer policy
  • Sustainable consumption
  • Public health and consumers
  • Behavioural economics
Curriculum Vitae
Link to this homepage

I am currently supervising PhDs and PostDocs from CBS (DK), Stockholm School of Economics (S), The Catholic University of Cordoba (AR), and Zeppelin University (D).

Other teaching activities

Click here to see an overview of PDF iconLucia Reisch' teaching portfolio (2019).

Selected publications

(2019) [Cass R. Sunstein & Lucia A. Reisch]. Trusting nudges: A bill of right for nudging. London: Routledge.

(2018) [Cass R. Sunstein, Lucia A. Reisch & Micha Kaiser]. Trusting nudges? Lessons from an international survey. Journal of European Public Policy (published open access)

(2018) [Cass R. Sunstein & Lucia A. Reisch]. Greener by default. Trinity College Law Review (forthcoming); available online as: Discussion Paper No. 951 02/2018, Harvard Law School, John M. Olin Center for Law, Economics, and Business, Harvard University, Cambridge, MA)

(2018) [Cass R. Sunstein, Lucia A. Reisch & Julius Rauber]. A worldwide consensus on nudging? Not quite, but almost. Regulation & Governance 12(1), 3-22. (published first online 26 July 2017).

(2018) [Caezilia Loibl, Cass R. Sunstein, Julius Rauber & Lucia A. Reisch]. Which Europeans like nudges? Approval and controversy in four European countries. Journal of Consumer Affairs. (published first online 29 January 2018).

(2018) [Jan Bauer & Lucia A. Reisch]. Behavioural insights and (un)healthy dietary choices: A review of current evidence. Journal of Consumer Policy, 41. (published first online 14 September 2018).

(2017) [Lucia A. Reisch & Min Zhao]. Behavioural economics, consumer behaviour, and consumer policy: State of the art. Behavioural Public Policy, 1(2), 190-206 (published first online 6 October 2017).

(2017) [Timm Intemann, Claudia Börnhorst, Lucia A. Reisch, Garrath Williams, Lauren Lissner, Myfanwy Williams, Antje Hebestreit & Iris Pigeot on behalf of the I.Family consortium]. Obesogenic diets in European children – from nutrients to causes-of-cause. Public Health Panorama (Journal of the WHO Regional Office for Europe) (accepted).

(2017) [Lucia A. Reisch, Cass R. Sunstein & Wencke Gwozdz]. Beyond carrots and sticks: Europeans support health nudges. Viewpoint article. Food Policy, 69, 1-10.

(2016) [Lucia A. Reisch, Maurie J. Cohen, John B. Thøgersen & Arnold Tukker]. Frontiers in sustainable consumption research. GAIA – Ecological Perspectives for Science and Society, 25(4), 234-240.

(2016) [Lucia A. Reisch & Cass R. Sunstein]. Do Europeans like nudges? Journal of Judgment and Decision Making, 11(4), 310-325.

(2016) [Gareth Leng, Roger A.H. Adan, Michele Belot, Jeffrey M. Brunstrom, Kees De Graaf, Suzanne L. Dickson, Todd Hare, Sylvia Maier, John Menzies, Hubert Preissl, Paul A.M. Smeets, Lucia A. Reisch & Peter J. Rogers]. The determinants of food choice. Proceedings of the Nutrition Society. (published Dec 1 2016).

Publications List
Publications sorted by:
Alan Mathios; Hans-W. Micklitz; Lucia Reisch; John Thøgersen; Christian Twigg-Flesner / An Editorial and a Welcome : Our New Editorial Board (2011-2015).
In: Journal of Consumer Policy, Vol. 34, No. 1, 2011, p. 1
Editorial > peer review
Hans-W. Micklitz; Lucia Reisch; Kornelia Hagen / An Introduction to the Special issue on "Behavioural Economics, Consumer Policy, and Consumer Law"
In: Journal of Consumer Policy, Vol. 34, No. 3, 2011, 5 p., p. 271-276
Editorial > peer review
Gerd Scholl; Lucia Reisch / Ausgewählte Instrumente einer konsumorientierten Ressourcenpolitik
In: Aus weniger mehr machen: Strategien für eine nachhaltige Ressourcenpolitik in Deutschland. . ed. /Peter Hennicke; Kora Kristof; Thomas Götz. München : Oekom Verlag 2011, p. 164-180
Book chapter > peer review
Lucia Reisch; Gerd Scholl; Sabine Bietz / Better Safe than Sorry : Consumer Perceptions of and Deliberations on Nanotechnologies.
In: International Journal of Consumer Studies, Vol. 35, No. 6, 2011, p. 644-654
Journal article > peer review
Lucia Reisch; Hartwig de Haen / Charta für Landwirtschaft und Verbraucher : Ergebnisse des Dialogs mit gesellschaftlichen Gruppen Handlungsfelder und -empfehlungen.
Göttingen : Bundesministerium für Ernährung, Landwirtschaft und Verbraucherschutz 2011, 19 p.
Lucia Reisch; Wencke Gwozdz / Childhood Obesity, Sustainable Development, and Behavioral Economics
Paper presented at SCORAI. Socio-technical Transitions, Social Practices, and the New Economics: Meeting the Challengec of a Constrained World, 2011
Lucia Reisch; Wencke Gwozdz / Chubby Cheeks and Climate Change : Childhood Obesity as a Sustainable Development Issue.
In: International Journal of Consumer Studies, Vol. 35, No. 1, 1.2011, p. 3-9
Journal article > peer review
Lucia Reisch; Sabine Bietz / Communicating Sustainable Consumption
In: Sustainability Communication: Interdisciplinary Perspectives and Theoretical Foundations. . ed. /Jasmin Godemann; Gerd Michelsen. Dordrecht : Springer 2011, p. 141-150
Book chapter > peer review
Gerhard Raab; Lucia Reisch; Karl Kollmann; Alexander Unger; Wencke Gwozdz / Compulsive Buying from Skagerrak to Styria : How Similar are the Consumers Concerning their Compulsive Buying Tendencies. A Comparative Study of Denmark, Germany and Austria.
Paper presented at IAREP / SABE / ICABEEP Conference 2011 - Where Economics and Psychology Meet, 2011
Lucia Reisch; Wencke Gwozdz; Gerhard Raab / Compulsive Buying in Denmark : The First Study on Danish Consumers’ Tendency to Compulsive Buying.
Frederiksberg : Institut for Interkulturel Kommunikation og Ledelse, IKL. Copenhagen Business School 2011, 13 p.
More results... (total 106 results)
Academic Interests

Member of the Scientific Board of the NEWCOMERS project (New clean energy communities in a changing European energy system) funded by H2020.

About the project:Using a highly innovative holistic approach – drawing on cutting edge theories and methods from a broad range of social sciences coupled with strong technical knowledge and industry insight – the NEWCOMERS consortium will analyse European energy communities from various angles.

By taking an interdisciplinary approach and through employing co-creation strategies, in which research participants are actively involved in the design and implementation of the research, the NEWCOMERS project will deliver practical recommendations about how the European Union as well as national and local governments can support new clean energy communities to help them flourish and unfold their potential benefits for citizens and the Energy Union.


Research Projects
Outside activities

Name of contractual partner


The type of activity

Dr. h.c. Ferdinand Porsche AG, Stuttgart (Germany)

2017 - today

Member of the Porsche Sustainability Committee. Consulting the Board in sustainability issues.

Council for Sustainable Development -  Deutsche Gessellschaft für Internationale Zusammenarbeit (GIZ), Berlin (Germany)

2010 - today

Member of the German Council for Sustainable Development; appointed by the Chancellor of the Federal Republic of Germany. Consulting the German Federal government on sustainability issues.

Stiftung Warentest, Berlin (Germany)

2008 - today

Member of the Board of Trustees ; appointed by the Ministry of Justice and Consumer Affairs (Berlin). Board directorship representing consumer research and policy. 

Robert Bosch Foundation, Stuttgart (Germany)

2017 - today

Committee „Forschung für Nachhaltigkeit“ (Research for Sustainability).

The committee selects yearly one Junior Professorship in Sustainability and consults the Robert Bosch Foundation on Research matters.

MISUM (MISTRA Center for Sustainable Markets), Stockholm School of Economics, Stockholm (Sweden)

2014 - today

Board member of MISUM (MISTRA Center for Sustainable Markets), a center of excellence for advancing market practices towards sustainable development to enhance the capabilities and competitiveness of Sweden at the Stockholm School of Economics (SEE), Stockholm (SE).

SCHUFA (Schutzgemeinschaft für allgemeine Kreditsicherung), Wiesbaden ( (Germany)

2008 - today

Member of the SCHUFA Consumer Committee (“Verbraucherbeirat”) that consults the Board on consumer policy issues.  

German Federal Ministry of Justice and Consumer Protection (BMJV) Berlin (Germany).

2014 - 2018

Chair of the Council of Economic Advisors on Consumer Issues (Sachverständigenrat für Verbraucherfragen). The council consults the German government (particularly, the Minister for Justice and Consumers) in consumer policy issues.

oekom research AG Munich in Munich (

2013 - 2018

Member of the Board of Experts, consulting the Board on sustainable finance and research issues.  

Zeppelin University Friedrichshafen (Germany)


2011 - today

Honorary Adjunct Professorship for “Consumer Research and Consumer Policy” at the Zeppelin University, Friedrichshafen. Research activities and political consulting 


European Commission




Expert work (reviewing and writing reports)

German Ministry of the Environment / Federal Environmental Agency


Ministry of Rural Regions and Consumer Protection Baden-Württemberg

2016 - today



2014 - today

Expert work (reviewing, consulting on research agenda, evaluation of policies)


Expert work (reviewing, consulting on research agenda, evaluation of policies)