Ef­thymi­os Alt­sit­si­adis

I study how people adopt technologies and behaviours and how ethics, fairness and transparency make change stick. My work puts socioeconomic science at the centre of innovation, turning inventions into widely adopted, trusted solutions. I work across the board with engineers, life scientists and modelers to study human behaviour in digital domains, circular economy and sustainability.

Our team works in several multidisciplinary and cross-sectoral projects, built with and for real-life communities going well beyond academic papers and teaching. With our partners we have set up local makerspaces that open green skills to residents; co-designed mobility pilots (from cargo-bike parking to wheelchair e-scooter adapters that make every day travel easier); and turned coffee waste into heating fuel for households facing energy poverty. Many of these solutions are still running years after the projects ended and have been picked up by other cities, even outside the EU. The thread is the same throughout: research-based practical changes that people choose, trust, and keep.

Current focus 

Large-scale behavioural field studies on sustainable tech adoption, pro-environmental choices, and social acceptance of sustainable solutions. I share these insights through teaching, keynotes, and policy engagement.