mjmsc

Department of Management, Society and Communication

  • CBS Sustainability
Meike
Janssen
Associate professor


Room: DH.Ø.2.59
Tel:
+4538153229
E-mail: mj.msc@cbs.dk
Meike Janssen
Presentation

My research focuses on consumer behaviour in the field of sustainable consumption, in particular food consumption, I am interested in marketing instruments and policy interventions for fostering sustainable consumption, e.g. product labelling, third-party certification, and other elements of the choice architecture in retail environments. My expertise covers various food-related topics, especially organic food, plant-based food and reduced meat consumption, local food, healthy eating, animal welfare standards, and sustainable food packaging.

I am a member of the Consumer and Behavioural Insights Group (CBIG) at the CBS Sustainability Centre.

Before coming to CBS, I was working at the Department of Agricultural and Food Marketing at the University of Kassel, Germany. I have a background in consumer behaviour, marketing, business administration, and policy studies.

 

Projects

PlantPro – Accelerating an efficient green consumer transition

This large project funded by Innovationsfund Denmark aims at fostering the transition towards more plant-rich diets and the avoidance of food waste among consumers in Denmark. It is a collaboration between CBS, Aarhus University, Copenhagen University, and more than ten actors from the Danish food sector.


I am also part of two corona-related research projects:

Primary research areas
  • Consumer behaviour
  • Sustainable consumption
  • Marketing for sustainable products
  • Consumer policy
  • Behavioural economics
Social media
Link to this homepage
www.cbs.dk/en/staff/mjmsc
Courses
  • Consumer Insights and Behavioural Studies, obligatory Bachelor course in HA MAK
  • The Sustainability of Food Systems, Master, Elective
  • Marketing - The Essentials and the Trend Drivers, Bachelor, Elective (Course Coordinator)
  • Business in a changing  world: German perspectives, Master
Supervision

Business in a changing  world: German perspectives, Master

Selected publications

Meike Janssen; Betty P. I. Chang; Hristo Hristov; Igor Pravst; Adriano Profeta; Jeremy Millard (2021). Changes in Food Consumption During the COVID-19 Pandemic: Analysis of Consumer Survey Data From the First Lockdown Period in Denmark, Germany, and Slovenia. Frontiers in Nutrition, Vol. 8, 8.3.2021

Meike Ketelsen; Meike Janssen; Ulrich Hamm (2020). Consumers’ Response to Environmentally-friendly Food Packaging : A Systematic Review. Journal of Cleaner Production, Vol. 254, 5.2020

Janssen, M. (2018). Determinants of organic food purchases: Evidence from household panel data. Food Quality and Preference 68:19-28.

Janssen, M., Busch, C., Rödiger, M. and Hamm, U. (2016). Motives of consumers following a vegan diet and their attitudes towards animal agriculture. Appetite 105:643-651.

Janssen, M. and Hamm, U. (2012). Product labelling in the market for organic food: Consumer preferences and willingness-to-pay for different organic certification logos. Food Quality and Preference 25(1):9-22.

Publications List
Publications sorted by:
2021
Charlotte De Backer; Lauranna Teunissen; Isabelle Cuykx; Paulien Decorte; Sara Pabian; Sarah Gerristen; Christophe Matthys; Haleama Al Sabbah; Kathleen Van Royen; ; Klaus G. Grunert; Rikke Nyland Christensen; Lucia A. Reisch; Meike Janssen / An Evaluation of the COVID-19 Pandemic and Perceived Social Distancing Policies in Relation to Planning, Selecting, and Preparing Healthy Meals : An Observational Study in 38 Countries Worldwide.
In: Frontiers in Nutrition, Vol. 7, 2021
Journal article > peer review
Meike Janssen; Betty P. I. Chang; Hristo Hristov; Igor Pravst; Adriano Profeta; Jeremy Millard / Changes in Food Consumption During the COVID-19 Pandemic : Analysis of Consumer Survey Data From the First Lockdown Period in Denmark, Germany, and Slovenia.
In: Frontiers in Nutrition, Vol. 8, 8.3.2021
Journal article > peer review
Isabel Schäufele; Meike Janssen / How and Why Does the Attitude-behavior Gap Differ Between Product Categories of Sustainable Food? : Analysis of Organic Food Purchases Based on Household Panel Data.
In: Frontiers in Psychology, Vol. 12, 16.2.2021
Journal article > peer review
2020
Meike Ketelsen ; Meike Janssen; Ulrich Hamm / Consumers’ Response to Environmentally-friendly Food Packaging : A Systematic Review.
In: Journal of Cleaner Production, Vol. 254, 5.2020
Review > peer review
Meike Janssen; Isabel Schäufele; Katrin Zander / Target Groups for Organic Wine : The Importance of Segmentation Analysis.
In: Food Quality and Preference, Vol. 79, 1.2020
Journal article > peer review
2019
Manika Rödiger; Enrique Garcia Moreno-Esteva; Meike Janssen; Ulrich Hamm / A Sequence Analysis of Organic and Conventional Food Consumers’ Visual Information Acquisition
In: Future of food: journal on food, agriculture and society., Vol. 7, No. 2/3, 2019
Journal article > peer review
Johann Steinhauser; Meike Janssen; Ulrich Hamm / Consumers’ Purchase Decisions for Products with Nutrition and Health Claims : What Role Do Product Category and Gaze Duration on Claims Play?.
In: Appetite, Vol. 141, 1.10.2019
Journal article > peer review
Antje Risius; Ulrich Hamm; Meike Janssen / Target Groups for Fish from Aquaculture : Consumer Segmentation Based on Sustainability Attributes and Country of Origin.
In: Aquaculture, Vol. 499, 2019, p. 341-347
Journal article > peer review
Johann Steinhauser; Meike Janssen; Ulrich Hamm / Who Buys Products with Nutrition and Health Claims? : A Purchase Simulation with Eye Tracking on the Influence of Consumers' Nutrition Knowledge and Health Motivation.
In: Nutrients, Vol. 11, No. 9, 12.9.2019
Journal article > peer review
2018
Meike Janssen / Determinants of Organic Food Purchases : Evidence from Household Panel Data.
In: Food Quality and Preference, Vol. 68, 2018, p. 19-28
Journal article > peer review
More results... (total 33 results)
Outside activities

Currently no outside activities