Department of Management, Society and Communication

My research focuses on consumer behaviour in the field of sustainable consumption, in particular food consumption. I am interested in marketing instruments and policy interventions for fostering sustainable consumption, e.g. product labelling, third-party certification, and other elements of the choice architecture in retail environments. My expertise covers various food-related topics, especially organic food, plant-based food and reduced meat consumption, local food, healthy eating, animal welfare standards, and sustainable food packaging.

I am a member of the Consumer and Behavioural Insights Group (CBIG) at the CBS Sustainability Centre.

Before coming to CBS, I was working at the Department of Agricultural and Food Marketing at the University of Kassel, Germany. I have a background in consumer behaviour, marketing, business administration, and policy studies.

Projects

PlantPro – Accelerating an efficient green consumer transition

This large project funded by Innovationsfund Denmark aims at fostering the transition towards more plant-rich diets and the avoidance of food waste among consumers in Denmark. It is a collaboration between CBS, Aarhus University, Copenhagen University, and more than ten actors from the Danish food sector.
 

EU-project VISIONARY - Food Provision through Sustainable Farming Systems and Value Chains

This Horizon Europe project aims to make a difference in food system transitions, by identifying what factors underlie the path dependencies and ‘lock-ins’ in current unsustainable food systems, and showing how these can be overcome.

I lead the work package on ‘Value chain initiatives and business models’ and I am responsible for generating consumer insights on how to promote food from sustainable, climate-neutral and biodiversity-friendly farming systems.

The 4-year project is funded with 23 mio. DKK (CBS share 2.2 mio. DKK) and involves partners from 8 European countries.

I was also part of two corona-related research projects:

• Our Relationship with Food during the Covid-19 pandemic
• CoronaCookingSurvey