Department of Management, Society and Communication
- CBS Sustainability
My research focuses on consumer behaviour in the field of sustainable consumption, in particular on consumers’ decision-making processes related to sustainable products and the drivers of and barriers to sustainable product choices. I am interested in marketing instruments and policy interventions for fostering sustainable consumption, e.g. product labelling, third-party certification, consumer-oriented information, and price as a quality cue. I have done extensive research on food-related topics, especially on organic food, local food, vegan food, food with higher animal welfare standards, and sustainable food packaging.
Before coming to CBS, I was working at the Department of Agricultural and Food Marketing at the University of Kassel, Germany. I have a background in consumer behaviour, marketing, business administration, and policy studies.
Currently, I am involved in two corona-related research projects:
- Title: ‘Our Relationship with Food during the Covid-19 pandemic’
Description: ‘Our Relationship with Food during the Covid-19 pandemic’ seeks to analyse how individuals, households, localities and countries are changing their behaviour and attitudes to food, and how this might be associated with their personal perceptions of the risks the Covid-19 pandemic brings. The project was initiated by Meike Janssen from the Consumer and Behavioural Insights Group (CBIG) together with Jeremy Millard from the Danish Technological Institute and partners from Germany, Italy and Belgium. More than ten countries are part of this project. In Denmark, over 1000 households recruited through a market research institute participated in the survey. First results are available. www.food-covid-19.org
- Title: CoronaCookingSurvey,
CoronaCookingSurvey, a joint project by the Consumer and Behavioural Insights Group (CBIG) at CBS and Aarhus University in collaboration with the University of Antwerp, investigates the information sources about food and cooking that consumers draw upon, and how this might influence the way they eat, cook and buy food during the pandemic. From MSC, Lucia Reisch, Meike Janssen and Efthymios Altsitsiadis are involved. More than 500 consumers from Denmark took part in the survey, recruited through a market research institute. First results will soon be available. https://www.uantwerpen.be/en/projects/food-media-society/corona-cooking-survey/
I am a member of the Consumer and Behavioural Insights Group (CBIG) at the CBS Sustainability centre.
- Consumer behaviour
- Sustainable consumption
- Marketing for sustainable products
- Consumer policy
- Behavioural economics
- Marketing - The Essentials and the Trend Drivers, Bachelor, Elective
- Culture & Cultural Economy, BSc European Business, 1st semester
- Introduction to Statistics, Bachelor
Janssen, M. (2018). Determinants of organic food purchases: Evidence from household panel data. Food Quality and Preference 68:19-28.
Janssen, M., Busch, C., Rödiger, M. and Hamm, U. (2016). Motives of consumers following a vegan diet and their attitudes towards animal agriculture. Appetite 105:643-651.
Janssen, M., Rödiger, M. and Hamm, U. (2016). Labels for animal husbandry systems meet consumer preferences: Results from a meta-analysis of consumer studies. Journal of Agriculture and Environmental Ethics 29:1071-1100.
Janssen, M. and Hamm, U. (2014). Governmental and private certification labels for organic food: Consumer attitudes and preferences in Germany. Food Policy 49(2):437-448.
Janssen, M. and Hamm, U. (2012). Product labelling in the market for organic food: Consumer preferences and willingness-to-pay for different organic certification logos. Food Quality and Preference 25(1):9-22.
In: Frontiers in Nutrition, Vol. 8, 8.3.2021
In: Frontiers in Psychology, Vol. 12, 16.2.2021
In: Journal of Cleaner Production, Vol. 254, 5.2020
In: Food Quality and Preference, Vol. 79, 1.2020
In: Future of food: journal on food, agriculture and society., Vol. 7, No. 2/3, 2019
In: Appetite, Vol. 141, 1.10.2019
In: Aquaculture, Vol. 499, 2019, p. 341-347
In: Nutrients, Vol. 11, No. 9, 12.9.2019
In: Food Quality and Preference, Vol. 68, 2018, p. 19-28
In: Journal of Aquatic Food Product Technology, Vol. 27, No. 1, 2018, p. 5-20
In: Appetite, Vol. 113, 2017, p. 246-254
In: Ernährungs Umschau, Vol. 64, No. 3, 2017, p. 51-57
In: Journal of Agricultural and Environmental Ethics, Vol. 29, No. 6, 2016, p. 1071–1100
In: Appetite, Vol. 105, 2016, p. 643-651
In: Journal of Agriculture and Rural Development in the Tropics and Subtropics, Vol. 116, No. 1, 2015, p. 71-84
In: NJAS - Wageningen Journal of Life Sciences, Vol. 72-73, 6.2015, p. 41-48
Witzenhausen : Bundesministerium für Ernährung, Landwirtschaft und Verbraucherschutz 2014, 168 p.
In: Food Policy, Vol. 49, No. 2, 2014, p. 437-448
In: Gemeinsamer Abschlussbericht zu Projekten des Regionalfensters. ed. /Robert Hermanowski; Ulrich Hamm. Frankfurt am Main : FiBL Deutschland e. V. 2014, p. 78-105
In: Journal of Food, Agriculture and Environment, Vol. 11, No. 1, 2013, p. 40-46
In: British Food Journal, Vol. 115, No. 5, 2013, p. 727-742
In: Revista de Cercetare si Interventie Sociala, Vol. 39, 12.2012, p. 154-175
In: Food Quality and Preference, Vol. 25, No. 1, 2012, p. 9-22
Witzenhausen : Universität Kassel 2012, 84 p.
In: British Food Journal, Vol. 114, No. 3, 2012, p. 335-352
In: NJAS - Wageningen Journal of Life Sciences, Vol. 58, No. 3-4, 2011, p. 67-72
In: Organic Agriculture - Official journal of The International Society of Organic Agriculture Research, Vol. 1, No. 1, 2011, p. 31–43
Witzenhausen : Universität Kassel 2011, 32 p.
Kassel : Universität Kassel 2011, 173 p.
In: Food Quality and Preference, Vol. 22, No. 8, 2011, p. 772-779
In: Berichte ueber Landwirtschaft, Vol. 88, No. 1, 2010, p. 86-102
In: Renewable Agriculture and Food Systems, Vol. 24, No. 3, 2009, p. 205-213
Frederiksberg : The Business of Society 20.11.2019
Skal man støtte sin lokale butik eller tænke på klimaet og købe genbrug?
Varer pynter sig med grønne fjer
Vi har spist mere kage under corona
Mette Lykke har først succes, når salget falder hos hendes partnere - men det snakker de ikke højt om
Too Good To Go forholder sig ikke til, at mindre madsspild vil give faldende salg hos partnere
Currently no outside activities