Department of Management, Society and Communication

What's happening at MSC:

Corona-related research at MSC

Photo: Shutterstock; from CBS News

(Read about other Corona-related
research at CBS, click on the photo)

The crisis that has hit the world as a consequence of the new Corona virus is felt in many different areas and with different implications.


This  is reflected on the academic level at MSC by a number of new research projects and publications, related to various aspects of the crisis and in different parts of the world. Below are some examples of the MSC corona-related research.


In some cases, new projects have been (or will soon be)  initiated to investigate aspects of the crisis, such as:

Our Relationship with Food during the Covid-19 pandemic
Our Relationship with Food during the Covid-19 pandemic, initiated by MSC researcher Meike Janssen together with Jeremy Millard from the Danish Technological Institute and partners from Germany, Italy and Belgium. The project seeks to analyse how individuals, households, localities and countries are changing their behaviour and attitudes to food, and how this might be associated with their personal perceptions of the risks the Covid-19 pandemic brings. Contact: Meike Janssen, .
CoronaCookingSurvey, a joint project by MSC researchers Lucia Reisch, Meike Janssen and Efthymios Altsitsiadis and Aarhus University in collaboration with the University of Antwerp. The project investigates the information sources about food and cooking that consumers draw upon, and how this might influence the way they eat, cook and buy food during the pandemic. Contact: Meike Janssen,
SAFEHOUSE - Digital understøttelse af COVID-19 risikogrupper
SAFEHOUSE - Digital understøttelse af COVID-19 risikogrupper (scroll down for description) is conducted by CBS researchers and project partners from Region Zealand, Odsherred municipality, and Lungeforeningen (Lung Society). The project offers digital health and social network solutions to high risk groups in a new organizational setup. CBS looks at the processes and performance of the new and innovative partnership model. The project is funded by Innovation Fund Denmark. Contact: Esben Rahbek Gjerdrum Pedersen,
COVIDWISE - Addressing COVID Challenges through Temporary Social Enterprises
COVIDWISE - Addressing COVID Challenges through Temporary Social Enterprises, conducted by MSC researcher Kai Hockerts (and funded by Innovation Fund Denmark). The aim of the project is to analyse various societal needs, brought on by the COVID-19 crisis, and subsequently to identify the possibilities for temporary entrepreneurship to address these needs. Thus the project aims to produce tools enabling a systematic analysis of COVID-19 related societal problems, identify temporary entrepreneurial solutions and develop successful business models. Read more about the project here. Contact: Kai Hockerts,
How COVID-19 will affect people’s attitudes and behaviours about travelling in the near future
How COVID-19 will affect people’s attitudes and behaviours about travelling in the near future, a projected survey being launched by MSC researcher Fumiko Kano Glückstad in collaboration with the Danish tourism industry and culture institutions as well as public health and data science researchers from University of Southern Denmark. The project aims to collect data from 4000 individuals in four selected countries, investigating how the negative sentiment of travelling caused by COVID-19 will affect different types of consumer segments. Ultimately the project aims to contribute with knowledge that addresses not only the short-term recovery of the tourism industry, but also how the industry should prepare for the potential spread of infectious diseases in the future. Contact: Fumiko Kano Glückstad,

In other cases, research on crisis-related topics are carried out in connection with already existing projects:

"Early Impacts of Coronavirus on Bangladesh Apparel Supply Chains"
‘Early Impacts of Coronavirus on Bangladesh Apparel Supply Chains’, a report on the effects of the coronavirus in the Bangladesh apparel industry and its 4+ million workers, published by the team behind the RISC project (The Regulation of International Supply Chains - funded by the Danish Ministry of Foreign Affairs). Read more about the research and the RISC project here. Contact: Erin Leitheiser,
“Frontline Innovation in Times of Crisis: Learning from the Corona Virus Pandemic”
“Frontline Innovation in Times of Crisis: Learning from the Corona Virus Pandemic”, an article about how frontline innovation is affected by the current crisis and how to access the accumulated experience in this context, written by MSC researchers Mia Koss Hartmann and Rasmus Koss Hartmann. The article is based on a current research project about frontline innovation in police and military organisations, funded by the Carlsberg Foundation. Read about the project in Danish here and in English here. Contact: Mia Koss Hartmann,
“Commodifying COVID: consumption as compassion in a global pandemic”
“Commodifying COVID: consumption as compassion in a global pandemic”, work-in-progress tracking how businesses are talking about their response to the crisis in the marketing communications (press releases, social media accounts, online advertisements) and what types of help they claim to be able to offer. The work is conducted by MSC researchers Maha Rafi Atal and Lisa Ann Richey as part of their work on the project Commodifying Compassion: Implications of Turning People and Humanitarian Causes into Marketable Things, funded by the Danish Council for Independent Research. Contact: Maha Rafi Atal,
“South-South Humanitarianism: The Case of Covid-Organics in Tanzania”
“South-South Humanitarianism: The Case of Covid-Organics in Tanzania”, work-in-progress by MSC researchers Lisa Ann Richey and Pernille Bærendtsen, conducted as part of the research project Everyday Humanitarianism in Tanzania (funded by the Danish Ministry of Foreign Affairs).  Based on the exemplary case of the gift of so-called Covid-Organics (a herbal remedy) from Madagascar’s President to Tanzania, the study explores the Tanzanian policy response to COVID-19 and the nature of South-South humanitarian assistance in times of crisis. Contact: Lisa Ann Richey,
“Organizing Openness in (Response to) Grand Challenges: The Case of the Medicines Patent Pool“
“Organizing Openness in (Response to) Grand Challenges: The Case of the Medicines Patent Pool“, work-in-progress investigating how organizations constitute openness as a collaborative response to grand challenges. The study is conducted by visiting PhD student Milena Leybold (University of Innsbruck) in collaboration with Leonhard Dobusch (also University of Innsbruck) as part of Milena’s PhD project, „A communication perspective on organizing openness and the openness of organizing“. Contact: Milena Leybold,
“The impact of Covid-19 on the creative industries in Ghana”
“The impact of Covid-19 on the creative industries in Ghana”, a study exploring the impact of Covid-19 on the creative industries in Ghana focusing on the film and theater industries in three cities in Ghana (Accra, Kumasi and Tamale). The study is conducted by MSC researchers Ana Alacovska, Thilde Langevang and Robin Steedman as part of the larger project Advancing Creative Industries for Development in Ghana, funded by the Danish Ministry of Foreign Affairs. Contact: Robin Steedman:
Visit also the BOS (Business of Society) blog hosted by CBS Sustainability. The blog is featuring a large number of Corona related posts, many of them written by MSC researchers: the BOS blog.

MSC Professor Mette Morsing new Head of UN' PRME, New York

As of 1 May 2020, Mette Morsing will be working for UN’s largest business school network to advance responsible management and sustainable development.
Mette Morsing

Professor Mette Morsing will take up the position as Head of PRME (Principles of Responsible Management) based at the UN Global Compact office in New York, USA, as of 1 May 2020.


The Principles for Responsible Management Education (PRME) is a UN Global Compact initiative launched in 2007. Today PRME has more than 850 signatory business schools from all over the world, and PRME works to raise the profile of sustainability in schools around the world, and to equip today's business students with the understanding and ability to advance sustainable development.


Mette Morsing and CBS have been a part of PRME’s journey for 10 years: CBS’ decision in 2009 to become an early signatory to PRME  was very much orchestrated and prepared by Mette

Morsing in her then capacity as Director of the CBS Centre of Corporate Social Responsibility. In 2013, CBS spearheaded the establishment of a PRME Nordic Chapter, and since then, CBS has been recognised as a so called PRME Champion school.


Mette Morsing has been Professor of Corporate Social Responsibility at Department of Management, Society and Communication (MSC) at Copenhagen Business School since 2007 (the first such professorship in Denmark).  In 2017, Mette Morsing was appointed Professor and Mistra Chair of Sustainable Markets and Executive Director of Misum Mistra Center for Sustainable Markets at Stockholm School of Economics in Sweden (alongside her CBS position).


 “I am honored to be trusted to take on the UN position to lead a UN global movement of business schools to set an agenda towards the sustainable development goals”, says Mette Morsing, and continues:“Business school research and education play a critical role when it comes to preparing the next generation of leaders for making decisions that will allow our societies to prosper in the long term. The current covid19 pandemic is epitomizing the need to bring responsible management and sustainable development of our societies from the fringe to the core of the management school curriculum”.


CBS President Nikolaj Malchow-Møller congratulates Mette Morsing: “I am confident that Mette will be an excellent leader of the PRME global movement to support business schools onwards in their sustainable engagement. Her leadership in bringing sustainability from the classroom into the boardroom is impressive and has importantly contributed to strengthen the sustainability agenda at CBS.”


Mette Morsing plans to retain an affiliation to MSC’s CBS Centre of Sustainability while working for PRME.


Mette Morsing (Ph.D.), Professor and Mistra Chair of Sustainable Markets at Stockholm School of Economics (Sweden) and Professor of Corporate Social Responsibility at Copenhagen Business School (Denmark). Morsing’s research concerns how organizations govern and are governed in the context of sustainability. She is particularly interested in how global governance of CSR communication, identity and partnership work in this regard. Morsing has published in Journal of Management Studies, Organization Studies, Human Relations, Business Ethics Quarterly, Business & Society, Organization, Journal of Business Research, and elsewhere. Her latest textbook for students is ‘Corporate Social Responsibility’ at Cambridge University Press is co-edited with Professors Andreas Rasche and Jeremy Moon. She is the co-editor of the Cambridge University Press Series on Business, Society sand Value Creation with Ed Freeman and Jeremy Moon.


For further information, please contact Mette Morsing,

MSC in the Danish media:

A few recent MSC appearances in the Danish media (many more references can be found in the left-hand menu under 'In the Media'):

IBM dropper kontroversiel del af forretningen efter George Floyds død
Associate Professor Nanna Bonde Thylstrup is interviewed in connection with IBM's announcement that the company will no longer offer face recognition technology to authorities like the police, Politiken, 9 June 2020.
Eksperter vurderer ny Novo-strategi for social ansvarlighed
Professor Andreas Rasche comments on new strategy for social responsibility from Novo Nordisk, SUSTAIN, 1 June 2020.
Lektor: Labour har desperat brug for en ny politisk kurs
Associate Professor Ole Helmersen comments on the election of a new leader of the Labour party, Jyllands-posten, 4 April 2020.

Other comments by Ole Helmersen:
Tre kandidater kæmper om at skulle genrejse vingeskudt Labour, Børsen, 24 February 2020.
Stor rokade i Storbritanniens regering, DR P1 Morgen, 14 February 2020 (1 hour, 8 min. into the programme)
Boris Johnson giver startskuddet til det fremtidige samarbejde med EU, DR 2 Deadline, 2 February 2020 (2 minutes, 30 sec. into the programme).
Selvom der nu er flertal for at blive i EU, vil briterne bare have Brexit overstået, Jyllands-posten, 20 January 2020.
Østafrika udfordret af corona
PhD Fellow Pernille Bærendtsen contributes to article on the spread of the corona virus in East Africa, Globalnyt, 20 March 2020.
CBS har mere fokus på bæredygtighed
Centre manager Sarah Netter, CBS Sustainability, comments on sustainability initiatives at MSC and CBS Sustainability,, 24 February 2020.


Introducing MSC:

The Department of Management, Society and Communication


The department came into existence on 1 January 2017 as a result of the merger of the Department of Intercultural Communication and Management and the Department of International Business Communication. Read about MSC's research profile here.


MSC moved into its new premises in Dalgas Have in August 2017. As one of CBS' largest department, it occupies most of the second floor of the building.

Dalgas Have

MSC is home to a number of Centres and research initiatives:

CBS Sustainability
Centre for Business and Development Studies (CBDS)
CBS World Class Research Environment ‘Governing Responsible Business’ (GRB)
VELUX Endowed Chair in Corporate Sustainability
The BHRights Initiative - teaching and research on Business and Human Rights
The CBS Africa Initiative
CogLab - MSC’s facility for experimental research

BiS Platform secretariat
MSC hosts the joint secretariat for CBS’ three new Business-in-Society Platforms, which came into existence on 1 January 2018:
Difference & Diversity
Transformations: Technology, Data and Knowledge in the Digital Age
MSC contributes with members to all three platforms and with academic co-directorship to one of them (Transformations).

PRME office
MSC also houses the CBS Office of Responsible Management Education (PRME). The office aims to ensure that the UN principles for responsible management education are an integral part of CBS core activities both in research and education. PRME shares its facilities at MSC with oikos Copenhagen, the Danish chapter of an international non-profit student-driven organization on sustainable economics and management, and Transparency International, an organisation working to prevent corruption.

Further information about MSC

Please contact the MSC Head of Department, Dorte Salskov-Iversen or the MSC Head of Secretariat, Annika Dilling.

The page was last edited by: Department of Management, Society and Communication // 06/25/2020


Department of Management, Society and Communication
Copenhagen Business School
Dalgas Have 15
DK-2000 Frederiksberg

Tlf.: +45 3815 3288