Department of Management, Society and Communication

  • CBS Sustainability Centre
Assistant professor

Room: DH.Ø.2.12
, Mobile:
E-mail: ifr.msc@cbs.dk
Isabel Froés

My international profile combines a background in psychology, interaction and service design, and user-research providing a fertile ground for bridging cultures, technology, and design through various projects. I believe in playful creative approaches, in the power of storytelling and prototyping, developing businesses and tools through blueprints focusing on circular business approaches.

Primary research areas
  • Service Design
  • Urban studies & sustainability
  • Play
  • Children & Technology
Administrative tasks

Project manager for the Urban Challenge Programme, May 2018 - May 2019

Curriculum Vitae
Social media
Link to this homepage
Selected publications


Fróes, I. and Bolbroe, C., 2022. Human-centred research and open innovation (OI): How to implement and facilitate crosscutting collaborations in the built environment. In: M. Mahnke, M. Nielsen, L. Tjørring, and M. Petersen, eds. Business Meets the Humanities. New York: Routledge, 97–116.

Schiavo, F.T.; Calili, R.F.; de Magalhães, C.F.; Fróes, I.C.G. The Meaning of Electric Cars in the Context of Sustainable Transition in Brazil. Sustainability 2021, 13, 11073. https://doi.org/10.3390/su131911073

Margarita A., Isabel F., Eleni K., Meia W. (2021) Co-creation Techniques and Tools for Sustainable and Inclusive Planning at Neighbourhood Level. Experience from Four European Research and Innovation Projects. In: Nathanail E.G., Adamos G., Karakikes I. (eds) Advances in Mobility-as-a-Service Systems. CSUM 2020. Advances in Intelligent Systems and Computing, vol 1278. Springer, Cham. https://doi.org/10.1007/978-3-030-61075-3_55

Fróes, I. Lasthein, M.K. (2020). Co-creating sustainable urban metabolism towards healthier cities. Urban Transform 2, 5, Springer Nature. https://doi.org/10.1186/s42854-020-00009-7

Fróes, Isabel. (2019) Young Children’s Play Practices with Digital Tablets: Playful Literacy. London, Emerald Publishing Limited. https://doi.org/10.1108/9781787567054

Noring, L. Fróes, I. Tellgren, D. (2018) CONTEXTUALISING MOBILITY VARIABLES WIT Transactions on Ecology and the Environment, Volume 217, WIT Press, 2018, ISSN 1743-3541.https://doi.org/10.2495/SDP180161

Earlier publications

Fróes, I., Tosca, S. (2017) Playful subversions: small children and tablet use. European Journal of communication Studies. London, Sage https://doi.org/10.1177/1367549417705601

Fróes, I., Tosca, S. (2016) Hands between the Worlds. In Routledge Companion to Digital Ethnography. Eds. Hjorth, L. Horst, H. Galloway, A. Bell, G. London, Routledge https://doi.org/10.4324/9781315673974

Fróes, I. (2015) Once Upon a Tablet: A school toy in the making. Universal Access in Human-Computer Interaction. Access to Learning, Health and Well-Being Lecture Notes in Computer Science Volume 9177, 2015, pp 43-53 https://doi.org/10.1007/978-3-319-20684-4

Fróes I.C.G. (2013) Dead-Until-Touched: How Digital Icons Can Transform the Way We Interact with Information. In: Stephanidis C., Antona M. (eds) Universal Access in Human-Computer Interaction. Applications and Services for Quality of Life. UAHCI 2013. Lecture Notes in Computer Science, vol 8011. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39194-1_70

Project publications

Through the Cities-4-People project, Isabel Froes has been involved in co-writing with 3 other neighbourhood projects the publication, Big Messages - lessons for co-creative mobility initiatives in neighbourhoods, issued in 2021. The publication highlights lessons learned and both challenges and opportunities in co-creating mobility solutions in urban environments. Learn more and read the publication here.

Also though the Cities-4People project, Isabel Froes has been involved in the publication, CIVITAS Research Projects, Lessons Learned 2016-2020, issued in May 2021. The publication showcases the key lessons learned from six CIVITAS Research and Innovation Action (RIA) projects funded since 2016: Cities-4-People, METAMORPHOSIS, Mobility Urban Values, PROSPERITY, SUITS, and SUMPs-Up. These projects formed two broad clusters – neighbourhood mobility planning projects and projects working on Sustainable Urban Mobility Plans (SUMPs). Learn more and read the publication here.

Publications sorted by:
Amalia Giannakopoulou; Isabel Fróes / D3.5 Awareness Raising Actions for Improving Bioenergy Perceptions and Image : First.
: BEcoop Project 2022, 64 p.
Report > peer review
Isabel Fróes; Cameline Bolbroe / Human-centred Research and Open Innovation (OI) : How to Implement and Facilitate Crosscutting Collaborations in the Built Environment.
In: Business Meets the Humanities: The Human Perspective in University-industry Collaboration. . ed. /Martina Skrubbeltrang Mahnke; Mikka Nielsen; Matilde Lykkebo Petersen; Lise Tjørring. New York : Routledge 2022, p. 97-116 (Routledge Studies in Management, Organizations and Society)
Book chapter > peer review
Charlotte Andersen; Isabel Fróes; Efthymios Altsitsiadis / Analysis of Market Trends and Practices in Collaborative Production Engineering and Co-creation
: iProduce 2021, 52 p. (iProduce Project Deliverables, No. D7.1)
Report > peer review
Meia Wippoo; Max Kortlander; Ralf Brand; Hana Peters; Imre Keseru; Joe Ravetz; Isabel Froes; Karl Reiter; Anna Solderer; Alan Wong; Achille Fonzone; Damian Stantchev; Ruth Bell / Big Messages : Lessons for Co-creative Mobility Initiatives in Neighbourhoods.
: Polis Network 2021, 32 p.
Report > peer review
Isabel Fróes; Bruna Carvalho / Business Models and Case Development for iPRODUCE cMDFs
: iProduce 2021, 96 p. (iProduce Project Deliverables, No. D7.2)
Report > peer review
Margarita Angelidou; Isabel Froes; Eleni Karachaliou; Meia Wippoo / Co-creation Techniques and Tools for Sustainable and Inclusive Planning at Neighbourhood Level. Experience from Four European Research and Innovation Projects.
In: Advances in Mobility-as-a-Service Systems: Proceedings of 5th Conference on Sustainable Urban Mobility, Virtual CSUM2020, June 17-19, 2020, Greece. . ed. /Eftihia G. Nathanail; Giannis Adamos; Ioannis Karakikes. Cham : Springer 2021, p. 562-572 (Advances in Intelligent Systems and Computing, Vol. 1160)
Article in proceedings > peer review
Isabel Fróes; Efthymios Altsitsiadis / D1.1 State-of-play of Community Bioenergy across Europe : Market Size, Application and Best Practices.
: BEcoop Project 2021, 66 p.
Report > peer review
Fabienne T. Schiavo; Rodrigo F. Calili; Claudio F. de Magalhães; Isabel Froes / The Meaning of Electric Cars in the Context of Sustainable Transition in Brazil
In: Sustainability, Vol. 13, No. 19, 10.2021
Journal article > peer review
Isabel Froes / Towards People-oriented Mobility and Transport
Freiburg : Civitas 2021, 4 p.
Isabel Fróes; Malene Køster Lasthein / Co-creating Sustainable Urban Metabolism Towards Healthier Cities
In: Urban Transformations, Vol. 2, No. 1, 2020
Journal article > peer review
More results... (total 25 results)