Department of Management, Society and Communication

  • CBS Sustainability
Assistant professor

Room: DH.Ø.2.12
, Mobile:
E-mail: ifr.msc@cbs.dk
Isabel Froés

My international profile combines a background in psychology, interaction and service design, and user-research providing a fertile ground for bridging cultures, technology, and design through various projects. I believe in playful creative approaches, in the power of storytelling and prototyping, developing businesses and tools through blueprints focusing on circular business approaches.

Primary research areas
  • Service Design
  • Urban studies & sustainability
  • Play
  • Children & Technology
Administrative tasks

Project manager for the Urban Challenge Programme, May 2018 - May 2019

Curriculum Vitae
Social media
Link to this homepage
Selected publications


Froes, I. Bolbroe, C. Open innovation (OI) architecture as a service: How to implement and facilitate crosscutting collaborations in the built environment. In Business and the Humanities: The Human Perspective in University-Industry Collaborations, Routledge (Forthcoming).

Schiavo, F.T.; Calili, R.F.; de Magalhães, C.F.; Fróes, I.C.G. The Meaning of Electric Cars in the Context of Sustainable Transition in Brazil. Sustainability 2021, 13, 11073. https://doi.org/10.3390/su131911073

Margarita A., Isabel F., Eleni K., Meia W. (2021) Co-creation Techniques and Tools for Sustainable and Inclusive Planning at Neighbourhood Level. Experience from Four European Research and Innovation Projects. In: Nathanail E.G., Adamos G., Karakikes I. (eds) Advances in Mobility-as-a-Service Systems. CSUM 2020. Advances in Intelligent Systems and Computing, vol 1278. Springer, Cham. https://doi.org/10.1007/978-3-030-61075-3_55

Fróes, I. Lasthein, M.K. (2020). Co-creating sustainable urban metabolism towards healthier cities. Urban Transform 2, 5, Springer Nature. https://doi.org/10.1186/s42854-020-00009-7

Fróes, Isabel. (2019) Young Children’s Play Practices with Digital Tablets: Playful Literacy. London, Emerald Publishing Limited. https://doi.org/10.1108/9781787567054

Noring, L. Fróes, I. Tellgren, D. (2018) CONTEXTUALISING MOBILITY VARIABLES WIT Transactions on Ecology and the Environment, Volume 217, WIT Press, 2018, ISSN 1743-3541.https://doi.org/10.2495/SDP180161

Earlier publications

Fróes, I., Tosca, S. (2017) Playful subversions: small children and tablet use. European Journal of communication Studies. London, Sage https://doi.org/10.1177/1367549417705601

Fróes, I., Tosca, S. (2016) Hands between the Worlds. In Routledge Companion to Digital Ethnography. Eds. Hjorth, L. Horst, H. Galloway, A. Bell, G. London, Routledge https://doi.org/10.4324/9781315673974

Fróes, I. (2015) Once Upon a Tablet: A school toy in the making. Universal Access in Human-Computer Interaction. Access to Learning, Health and Well-Being Lecture Notes in Computer Science Volume 9177, 2015, pp 43-53 https://doi.org/10.1007/978-3-319-20684-4

Fróes I.C.G. (2013) Dead-Until-Touched: How Digital Icons Can Transform the Way We Interact with Information. In: Stephanidis C., Antona M. (eds) Universal Access in Human-Computer Interaction. Applications and Services for Quality of Life. UAHCI 2013. Lecture Notes in Computer Science, vol 8011. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39194-1_70

Project publications

Through the Cities-4-People project, Isabel Froes has been involved in co-writing with 3 other neighbourhood projects the publication, Big Messages - lessons for co-creative mobility initiatives in neighbourhoods, issued in 2021. The publication highlights lessons learned and both challenges and opportunities in co-creating mobility solutions in urban environments. Learn more and read the publication here.

Also though the Cities-4People project, Isabel Froes has been involved in the publication, CIVITAS Research Projects, Lessons Learned 2016-2020, issued in May 2021. The publication showcases the key lessons learned from six CIVITAS Research and Innovation Action (RIA) projects funded since 2016: Cities-4-People, METAMORPHOSIS, Mobility Urban Values, PROSPERITY, SUITS, and SUMPs-Up. These projects formed two broad clusters – neighbourhood mobility planning projects and projects working on Sustainable Urban Mobility Plans (SUMPs). Learn more and read the publication here.

Publications sorted by:
Meia Wippoo; Max Kortlander; Ralf Brand; Hana Peters; Imre Keseru; Joe Ravetz; Isabel Froes; Karl Reiter; Anna Solderer; Alan Wong; Achille Fonzone; Damian Stantchev; Ruth Bell / Big Messages : Lessons for Co-creative Mobility Initiatives in Neighbourhoods.
: Polis Network 2021, 32 p.
Report > peer review
Margarita Angelidou; Isabel Froes; Eleni Karachaliou; Meia Wippoo / Co-creation Techniques and Tools for Sustainable and Inclusive Planning at Neighbourhood Level. Experience from Four European Research and Innovation Projects.
In: Advances in Mobility-as-a-Service Systems: Proceedings of 5th Conference on Sustainable Urban Mobility, Virtual CSUM2020, June 17-19, 2020, Greece. . ed. /Eftihia G. Nathanail; Giannis Adamos; Ioannis Karakikes. Cham : Springer 2021, p. 562-572 (Advances in Intelligent Systems and Computing, Vol. 1160)
Article in proceedings > peer review
Fabienne T. Schiavo; Rodrigo F. Calili; Claudio F. de Magalhães; Isabel Froes / The Meaning of Electric Cars in the Context of Sustainable Transition in Brazil
In: Sustainability, Vol. 13, No. 19, 10.2021
Journal article > peer review
Isabel Froes / Towards People-oriented Mobility and Transport
Freiburg : Civitas 2021, 4 p.
Isabel Fróes; Malene Køster Lasthein / Co-creating Sustainable Urban Metabolism Towards Healthier Cities
In: Urban Transformations, Vol. 2, No. 1, 2020
Journal article > peer review
Isabel Froes; Efthymios Altsitsiadis / Report on Co-creation and Open Innovation Methods for Social Manufacturing
: iProduce 2020, 83 p. (iProduce Project Deliverables, No. D2.4)
Report > peer review
Isabel Froes; Julie Nygaard / D6.9 Report on Cities-4-People Deployment Toolkit & Replication Guide
Frederiksberg : Cities-4-People Consortium 2019, 35 p.
Isabel Froes / Young Children’s Play Practices with Digital Tablets : Playful Literacy.
Bingley : Emerald Group Publishing 2019, 133 p.
Book > peer review
Luise Noring; Isabel Froes; Ditte Tellgren / Contextualising Mobility Variables
In: Proceedings of the 10th International Conference on Sustainable Development and PlanningVol. 217, Southampton : WIT Press 2018, p. 165-173 (WIT Transactions on Ecology and the Environment, Vol. 217)
Article in proceedings > peer review
Isabel Froes; Julie Nygaard / D6.5 Report on Cities-4-People Communication Activitites and Events
Frederiksberg : Cities-4-People Consortium 2018, 4 p.
More results... (total 20 results)
Outside activities

Name of contractual partner

Duration of activity

Type of activity

Novo Nordisk Fonden

September 2018

Blind Review project application

Circular Transition 2020 Service design consultancy