Department of Management, Society and Communication

  • CBS Sustainability Centre

E-mail: rbh.msc@cbs.dk
Roopali Bhatnagar

My research focuses on the cognitive drivers of consumer decision making, including food-related choices and sustainable behavior. I enjoy using a range of quantitative research methods like behavioral experiments, meta-analysis and eye-tracking technique and have published my work in Journal of Experimental Psychology - General, Nature Scientific Reports, Journal of Social Psychology and Food Quality and Preference.

At CBS, I will be part of the WENDY project, focusing on behavioral interventions to enhance social acceptance of wind energy projects.

I have received my PhD from the Department of Management, Aarhus University and have a background in Cognitive Science and Economics. In addition to research, I have a decade long industry experience in Operations and Project Management. 

Primary research areas
  • Consumer decision-making
  • Visual attention
  • Sustainable behavior
  • Metacognition
  • Sensory marketing
Social media
Link to this homepage
Selected publications
Bhatnagar, R. & Orquin, J. L. (2022) A meta-analysis on the effect of visual attention on choice. Journal of Experimental Psychology: General. https://doi.org/10.1037/xge0001204
Otterbring, T., Bhatnagar, R., & Folwarczny, M. (2022). Selecting the special or choosing the common? A high-powered conceptual replication of Kim and Markus' (1999) pen study. The Journal of Social Psychology, 1–7. https://doi.org/10.1080/00224545.2022.2036670
Otterbring, T., Bhatnagar, R., Samuelsson, P., & Borau, S. (2021). Positive gender congruency effects on shopper responses: Field evidence from a gender egalitarian culture. Journal of Retailing and Consumer Services, 63, 102738. https://doi.org/10.1016/j.jretconser.2021.102738
Otterbring, T., & Bhatnagar, R. (2021). Touch, threats, and transactions: Pandemic influences on consumer responses and the mediating role of touch likelihood when shopping for fruits and vegetables. Food Quality and Preference, 97, 104461. https://doi.org/10.1016/j.foodqual.2021.104461
MacInnes, W. J., & Bhatnagar, R. (2018). No supplementary evidence of attention to a spatial cue when saccadic facilitation is absent. Nature Scientific Reports, 8(1). https://doi.org/10.1038/s41598-018-31633-w