MSC participation in new Horizon 2020 project INCULTUM


Carsten Humlebæk

Viktor Smith

Associate Professors Carsten Humlebæk and Viktor Smith are project partners in the recently started project ‘Visiting the Margins. INnovative CULtural ToUrisM in European peripheries’ (INCULTUM). The project deals with the challenges and opportunities of cultural tourism with the aim of furthering sustainable social, cultural and economic development and explores the potential of marginal and peripheral areas when managed by local communities and stakeholders.


INCULTUM adopts innovative participatory approaches transforming local people into protagonists that are able to reduce negative impacts and learn from and improve good practices, which can be replicated and translated into strategies and policies. The project evolves around ten pilot cases of very different living territories and communities. Based on the findings from these pilots, the project participants identify and compare drivers and barriers that account for the success or failure of participatory models and thus innovative customised solutions will be co-created.


The pilots will also enable assessment of outcomes and analysis of the pre-conditions needed for implementing and scaling up of potential solutions. The pilots provide new quantitative and qualitative data, which can be combined with official statistics and novel data gathered by the use of self-developed IT applications. The project thus exploits previously untapped data sources through the implementation of advanced econometric methods and the use of machine-learning tools into tourism research. The findings will enable the project participants to

suggest recommendations for effective and sustainable policies and create new synergies among public and private stakeholders.


Collaborative partners

Universidad de Granada (ES, coordinator); Univerzita Mateja Bela V Banskej Bystrici (SK); Promoter SRL (IT); Syddansk Universitet (DK); Università di Pisa (IT); Uppsala Universitet (SE); G.A.I. Elimos SRL (IT); Eachtra Archaeological Projects Limited (IE), Bibracte (FR); Koinoniki Synetairistiki Epicheirisi Syllogikis i Koinonikis Ofeleias Zagoriou Ta Psila Vouna (EL); Qendra e Kerkimeve Dhe Promovimit Te Peisazheve Historiko-Arkeologjike Shqiptare (AL); Universidade do Algarve (PT); Patronato Provincial de Turismo de Granada (ES); Municipality of Permet (AL)


For further information, visit the project website or contact the MSC participants Carsten Humlebæk,, or Viktor Smith,



The page was last edited by: Department of Management, Society and Communication // 08/23/2021