Department of Management, Society and Communication

Associate professor

Room: DH.Ø.2.15
E-mail: vs.msc@cbs.dk

”My focus is words - and what we can do with them"

I investigate the vast potential of human language as combined with other carriers of communicative content (pictures, labels, texture, smell, taste) for shaping the world around us and our understanding of it - e.g. when  developing new product ideas, manoeuvre across clashing legal orders, or developing scientific theories.

Primary research areas

Multimodal Communication

Innovative word and concept formation

Product-to-consumer communication

Cognitive language theory, knowledge management, psycholinguistics

Legal Linguistics

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Extensive teaching and course-development/management experience with a wide array of BA and Master courses at CBS within the fields of specialized communication (law, technology, business), cross-linguistic knowledge management, general language theory, philosophy of science, European legal cultures, and Russian language sand society.


Supervision for a total of about 30 Master's theses on various CBS programmes.
PhD and Postdoc supervision.

Other teaching activities

Teaching on the CIEL course "Food Entrepreneurs" (2012).
Organization and development of customized courses for external stakeholders such as Danfoss, Lego, and  Carlsberg. 

Publications sorted by:
Henrik Selsøe Sørensen; Lotte Holm; Peter Møgelvang-Hansen; Daniel Barratt; Francoise Qvistgaard; Viktor Smith / Consumer Understanding of Food Labels : Toward a Generic Tool for Identifying the Average Consumer. Report from a Danish Exploration.
In: International Review of Retail, Distribution and Consumer Research, Vol. 23, No. 3, 2013, p. 291-304
Journal article > peer review
Per Durst-Andersen; Viktor Smith; Ole Nedergaard Thomsen / Towards a Cognitive-Semiotic Typology of Motion Verbs
In: The Construal of Spatial Meaning: Windows into Conceptual Space . . ed. /Carita Paradis; Jean Hudson; Ulf Magnusson . Oxford : Oxford University Press 2013, p. 118-143 (Explorations in Language and Space , Vol. 7)
Book chapter > peer review
Viktor Smith; Ditte Green-Petersen; Peter Møgelvang-Hansen; Rune Haubo Bojesen Christensen; Francoise Qvistgaard; Grethe Hyldig / What's (in) a Real Smoothie : A Division of Linguistic Labour in Consumers' Acceptance of Name-Product Combinations?.
In: Appetite, Vol. 63, 4.2013, p. 129-140
Journal article > peer review
Daniel Barratt; Mai Hviid Madsen; Viktor Smith / Promoting Fair Food-to-Consumer Communication : A Matter of Taste or Hard Facts?.
In: BIT's 1st Annual World Congress of SQ Foods - 2012: Theme: Science, Safety, Quality and Sustainability. Dalian : BIT Congress Inc. 2012, p. 105
Conference abstract in proceedings > peer review
Viktor Smith; Henrik Selsøe Sørensen / When Cognitive Sciences Meet Real Life : Decoding the Semiotic Cocktail of Food Labels from a Fairness Perspective.
In: The 18th European Symposium on Language for Special Purposes (LSP) "Special Language and Innovation in Multilingual World" Proceedings: Perm State National Research University 22-26 August 2011. . ed. /Larissa Alekseeva. Perm : Perm State National Research University 2012, p. 101-112
Article in proceedings > peer review
Viktor Smith; Henrik Selsøe Sørensen; Niina Nissilä; Serguey Shelov / When Cognitive Sciences Meet Real Life : Decoding the Semiotic Cocktail of Food Labels from a Fairness Perspective.
In: Terminology science and research - Journal of the International Institute of Terminology Research, Vol. 23, IITF COLLOQUIUM, 2012, p. 5-36
Journal article > peer review
Viktor Smith; Jesper Clement; Peter Møgelvang-Hansen; Henrik Selsøe Sørensen / Assessing In-Store Food-to-Consumer Communication from a Fairness Perspective : An Integrated Approach.
In: Fachsprache: International Journal of Specialized Communication, Vol. 33, No. 1-2, 2011, p. 84-105
Journal article > peer review
Viktor Smith / Lexical Semantics Negotiated : Assessing the Fairness and Misleading Potential of Establihed and Novel Food Names .
In: Language, Cognition and Identity: Extensions of the Endocentric/Exocentric Language Typology. . ed. /Iørn Korzen; Emanuela Cresti. Firenze : Firenze University Press 2010, p. 191-209 (Strumenti per la Didattica e la Ricerca, No. 109)
Book chapter > peer review
Hans Wolfgang Micklitz (Editor) ; Viktor Smith (Editor) ; Mette Ohm Rørdam (Editor) / New Challenges for the Assessment of Fairness in a Common Market
: European University Institute 2010, 86 p. (EUI Working Papers, No. 21, Vol. LAW 2010)
Anthology > peer review
Viktor Smith; Peter Møgelvang-Hansen; Grethe Hyldig / Spin Versus Fair Speak in Food Labelling : A Matter of Taste?.
In: Food Quality and Preference, Vol. 21, No. 8, 2010, p. 1016-1025
Journal article > peer review
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