vsmsc
Department of Management, Society and Communication
” My focus is words - and what we can do with them”
Stated less simply: I investigate the mechanisms through which the human language, in interaction with other carriers of communicative content (images, symbols, colours, shapes, tastes) not only reflect, but shape the world around us and the way we understand it. Over the years, I have pursued this research interest both in cross-disciplinary theoretical work and applied to goal-driven endeavours that span from the creation and marketing of new product and assessments of the fairness of product packaging design to the clash and convergence of legal cultures and innovative tourism development.
I have been the leader of and/or a participant in several collaborative projects, including strategic project alliances with other universities in Denmark and abroad and with business and authorities. Current project foci include the participation in the EU-funded project INCULTUM – Visiting the Margins and continued work within the framework of the Fair Speak Group, including a major project proposal in preparation.
- Multimodal Communication
- Naming & Framing
- Innovative product development and product labelling fairness
- Product Labelling Fairness
- The Law-Language Interface
- Conceptual Analysis and Knowledge Management
- Cognitive Language Theory, Psycholinguistics
Throughout my affiliation to CBS, I have been a member of a number of Study Boards, Department Fora, working groups, think tanks, etc. and headed some of them.
I am currently leader of the Fair Speak Group and member of the cross-departmental CBS Food Research Network.
I have managed and/or participated in a number of larger externally funded project (see above) as well as smaller, locally funded projects (e.g. pilot project on the perception of Danish organic products across cultures, SugarTexts, Russian Legal and Police Language). I have furthermore coordinated the drafting of several research proposals.
I am currently participating in the EU-funded project INCULTUM – Visiting the Margins and coordinate the work on a project proposal in preparation for Innovation Fund Denmark targeting green transition in food innovation.
My teaching and course development portfolio spans a wide variety of mandatory and elective courses at different Bachelor and Master programmes at CBS as well as courses developed for external stakeholders, summer schools etc.
Currently I am coordinator of the CM(KOM) course Marketing Campaigns and offer two elective courses, one Master-level course on multimodal product packaging and e-store design and one Bachelor-level course on naming, framing, and the power of words.
I supervise Master Theses projects (50+ so far), Bachelor projects, various BA and MA semester projects, and Internship Reports. I am likewise available for PhD Project supervision.
I have organized and run courses, workshops, and seminars for a variety of external stakeholders beyond academia (e.g. Varefakta, Danfoss, Lego, Danish Veterinary & Food Administration) and participated as invited speaker and panel member in branch-specific and public fora organized by e.g. the Danish Chamber of Commerce, the Confederation of Danish Industry, and NGOs such as Green Future. I have likewise occasionally taught at other universities (KU, DTU, MGLU/Moscow) and Summer Schools on issues from food innovation to the European cultural and legal convergence.
Block, M. Humlebæk, C. J. Qwarnström, S. M., Raad, C. A., & Smith, V. (In review). Stakeholder Map. Deliverable D7.1 of the project INCULTUM – Visiting the Margins under the European Union’s Horizon 2020 research and innovation programme.
Smith, V. (2021). Naming & framing: Understanding the power of words across disciplines, domains, and modalities. New York: Routledge.
Smith, V.(2018). Taste the difference – and say it!: The role of sensory language in the multimodal semiotic cocktails of food labelling and web-store presentations. Paper presented at Branding Nations, Products, and Sensory Experiences. Cyprus University of Technology, Limassol, October 2018.
Clement, J., Smith, V., Zlatev, J., Gidlöf, K., & Van de Weijer, J. (2017). Assessing information on food packages. European Journal of Marketing, 51(1), 219-237.
Smith, V., Barratt, D., & Selsøe Sørensen, H. (2015). Do natural pictures mean natural tastes? Assessing visual semantics experimentally. Cognitive Semiotics, 8(1), 53-86.
Smith, V., Barratt, D., & Zlatev, J. (2014). Unpacking noun-noun compounds: Interpreting novel and conventional food names in isolation and on food labels. Cognitive Linguistics, 25(1), 99-147.
Smith, V. (2014). The semiotic cocktail of food labelling : Mixed and consumed. Paper presented at The First Conference of the International Association for Cognitive Semiotics (IACS-2014), Lund, September 2014.
Smith, V., Green-Petersen, D., Møgelvang-Hansen, P., Christensen, R. H. B., Qvistgaard, F., & Hyldig, G. (2013). What’s (in) a real smoothie. A division of linguistic labour in consumers’ acceptance of name–product combinations? Appetite, 63, 129-140.
Durst-Andersen P., Smith, V., & Nedergaard Thomsen, O. (2013). Towards a cognitive-semiotic typology of motion verbs. In: C. Paradis et al., eds., The construal of spatial meaning: Windows into conceptual space (pp. 118-143). Oxford: Oxford University Press.
Smith, V., Clement, J.; Møgelvang-Hansen, P.; & Selsøe Sørensen, H. (2011). Assessing in-store food-to-consumer communication from a fairness perspective: An integrated approach. International Journal of Specialized Communication, 33(1-2), 84-106.
Smith, V., Møgelvang-Hansen, P., & Hyldig, G. (2010). Spin versus fair speak in food labelling: A matter of taste? Food Quality and Preference, 21(8), 1016-1025.
Micklitz, H.-W.; Smith, V.; & Rørdam, M., eds. (2010). New challenges for the assessment of fairness in a common market. Florence: European University Institute Press.
Smith, V. (2010). Lexical semantics negotiated : Assessing the fairness and misleading potential of established and novel food names. In: I. Korzen & E. Cresti, eds., Language, cognition and identity: Extensions of the endocentric/exocentric language typology (pp. 191-209). Firenze : Florence: Firenze University Press.
Zlatev, J.; Smith, V.,; Weijer, J. van de; & Skydsgaard, C. (2010). Noun-noun compounds for fictive food products: Experimenting in the borderzone of semantics and pragmatics. Journal of Pragmatics, 42(10), 2799-2813.
Smith, V. (2007). Linguistic diversity versus legal unity in Europe: Getting beyond the chicken-and-egg discussions. Journal of Comparative Law, 2, 120-136.
Selective titles targeting Business in Society issues beyond Academia (indicative examples):
Smith, V. (2019) Ikke-vildledende mærkning af fødevarer …også ud over lovens krav?. Workshop at Varefakta, May 2019.
Forbrugerrådet Tænk & FairSpeak-Gruppen (2015). Fair snak på fødevareemballage: 11 dogmer til fødevareproducenter og butikker for kommunikation via fødevareemballager. URL: http://dokumentation.taenk.dk/dokumentation/taler-og-indlaeg/fair-snak-paa-foedevareemballage
Smith, V., Selsøe Sørensen, H., Clement, J., & Møgelvang-Hansen, P. (2015). Fair snak på fødevareemballager: 84 fairnesspreincipper. Copenhagen: Ex Tuto.
Clement, J., Selsøe Sørensen, H. & Smith, V. (2010). SMV-rapport: Ærlig kommunikation gennem innovativ design af emballage til nye fødevarer. Copenhagen: FairSpeak.
Smith, V. Ohm Søndergaard, M., Clement, J., Møgelvang-Hansen, P., Selsøe Sørensen, H., & Gabrielsen, G. (2009). Fair Speak : Scenarier for vildledning på det danske fødevaremarked. Copenhagen: Ex Tuto.
Granada : Incultum 2022, 23 p. (INCULTUM Project Deliverables, No. D7.2)
Cham : Palgrave Macmillan 2022, 164 p.
Granada : Incultum 2022, 32 p. (INCULTUM Project Deliverables, No. D7.1)
New York : Routledge 2021, 109 p. (Routledge Studies in Multimodality)
København : Copenhagen Business School, CBS 2020, 29 p.
Poster session presented at Fælles IFD-projektansøgning, 2018, 18 p.
Paper presented at Ordenes magt og konsekvenser for samfund, politik og business, 2018
Paper presented at Branding Nations, Products, and Sensory Experiences, 2018
In: European Journal of Marketing, Vol. 51, No. 1, 2017, p. 219-237
In: Book of Abstract FACT 2016: 2nd International Conference Food and Culture in Translation. Catania : Universita' Degli Studi Di Catania 2016, 1 p., p. 66
In: Globe: A Journal of Language, Culture and Communication, No. Special Issues 1, 5.2016, p. 37-56
Aalborg : Aalborg Universitetsforlag 2016, 139 p. (Globe: A Journal of Language, Culture and Communication, No. Special Issue 1)
In: Book of Abstract FACT 2016: 2nd International Conference Food and Culture in Translation. Catania : Universita' Degli Studi Di Catania 2016, 1 p., p. 12
In: Liber Amicorum Peter Møgelvang-Hansen. ed. /Børge Dahl; Thomas Riis; Jan Trzaskowski. København : Ex Tuto Publishing 2016, p. 51-60
In: Globe: A Journal of Language, Culture and Communication, No. Special issue 1, 5.2016, p. 1-6
In: Cognitive Semiotics, Vol. 8, No. 1, 2015, p. 53–86
København : Ex Tuto Publishing 2015, 175 p.
Abstract from Global kommunikation i lokalt perspektiv, 2014
Frederiksberg : Copenhagen Business School, CBS 2014, 8 p.
Frederiksberg : Copenhagen Business School, CBS 2014, 28 p.
Abstract from Global kommunikation i lokalt perspektiv, 2014
In: Book of Abstracts: The First Conference of the International Association for Cognitive Semiotics (IACS-2014). September 25-27, 2014. Lund Universitet. . ed. /Jordan Zlatev. Lund : Lund Universitet 2014, p. 140
In: Cognitive Linguistics, Vol. 25, No. 1, 2014, p. 99–147
In: International Review of Retail, Distribution and Consumer Research, Vol. 23, No. 3, 2013, p. 291-304
In: The Construal of Spatial Meaning: Windows into Conceptual Space . . ed. /Carita Paradis; Jean Hudson; Ulf Magnusson . Oxford : Oxford University Press 2013, p. 118-143 (Explorations in Language and Space , Vol. 7)
In: Appetite, Vol. 63, 4.2013, p. 129-140
In: BIT's 1st Annual World Congress of SQ Foods - 2012: Theme: Science, Safety, Quality and Sustainability. Dalian : BIT Congress Inc. 2012, p. 105
In: The 18th European Symposium on Language for Special Purposes (LSP) "Special Language and Innovation in Multilingual World" Proceedings: Perm State National Research University 22-26 August 2011. . ed. /Larissa Alekseeva. Perm : Perm State National Research University 2012, p. 101-112
In: Terminology science and research - Journal of the International Institute of Terminology Research, Vol. 23, IITF COLLOQUIUM, 2012, p. 5-36
In: Fachsprache: International Journal of Specialized Communication, Vol. 33, No. 1-2, 2011, p. 84-105
In: Language, Cognition and Identity: Extensions of the Endocentric/Exocentric Language Typology. . ed. /Iørn Korzen; Emanuela Cresti. Firenze : Firenze University Press 2010, p. 191-209 (Strumenti per la Didattica e la Ricerca, No. 109)
: European University Institute Workshop on Unfair and Misleading Commercial Practices: Challenges in Consumer Protection , 2010, 86 p. (EUI Working Papers, No. 21, Vol. LAW 2010)
In: Food Quality and Preference, Vol. 21, No. 8, 2010, p. 1016-1025
In: New Challenges for the Assessment of Fairness in a Common Market. ed. /Hans-Wolfgang Micklitz; Viktor Smith; Mette Ohm Rørdam. Firenze : European University Institute 2010, p. 59-73 (EUI Working Papers, No. 21, Vol. LAW 2010)
København : Ex Tuto Publishing 2009, 191 p.
In: Lingue, culture e testi istituzionali: Seminario italo-danese (Cagliari, 13-14 novembre 2007). . ed. /Iørn Korzen; Cristina Lavinio. : Franco Cesati Editore 2009, p. 61-76
In: Journal of Comparative Law, Vol. 2, No. 1, 2007, p. 120-136
In: Interdisciplinarite en Traduction. Actes du IIe Colloque International sur la Traduction organisé par l'Université Technique de Yildiz.. ed. /Sündüz Öztürk Kasar. Vol. II, : Isis 2006, p. 175-188
In: Grammatica: Festschrift in honour of Michael Herslund : Hommage à Michael Herslund. . ed. /Henning Nølke et al.. New York : Peter Lang 2006, p. 461-475
In: LSP and Professional Communication, Vol. 6, No. 2, 2006, p. 116-119
In: Terminology and Content Development. ed. /Bodil Nistrup Madsen; Hanne Erdman Thomsen. København 2005, p. 226-236
In: Tipologia Linguistica e Società. ed. /Iørn Korzen; Paolo D'Achille. Firenze 2005, p. 79-91
In: Proceedings of the 14th European Symposium on LSP. ed. /Kurshid Armad; Margaret Rogers; Gunilla Anderman; David Cheng; Bassey Antia. Guildford : University of Surrey 2004, p. 77-84
Paper presented at Normative and Descriptive Terminology Science, International Conference, 2004
In: At studere Europa - Studying Europe - Etudier l'Europe: Forskningsprojekter inden for Europæiske Studier. . ed. /Ramona Samson. Frederiksberg : Copenhagen Business School, CBS 2003, p. 69-89 (Copenhagen Working Papers in LSP, No. 2003-08)
In: Copenhagen studies in language 2003, p. 139-151
In: LSP and Professional Communication, Vol. 3, No. 2, 2003, p. 66-91
Frederiksberg : Copenhagen Business School, CBS 2002, 160 p. (Copenhagen Working Papers in LSP, No. 2002-1)
In: SPRINT, No. 2, 2002, p. 37-46
In: Lingvistisk teori i oversættelsesstudier. ed. /Viktor Smith. Frederiksberg : Copenhagen Business School, CBS 2002, p. 127-150 (Copenhagen Working Papers in LSP, No. 2002-1)
2.ed.Frederiksberg : Copenhagen Business School, CBS 2002, 80 p.
In: Lingvistisk teori i oversættelsesstudier. ed. /Viktor Smith. Frederiksberg : Copenhagen Business School, CBS 2002, p. 3-23 (Copenhagen Working Papers in LSP, No. 2002-1)
In: Fachsprache: International Journal of Specialized Communication, Vol. 23, No. 1-2, 2001, p. 24-40
Paper presented at 3rd European Studies in Translation (EST) Congress, Copenhagen Business School, Copenhagen Formats (CFs). Claims, Changes and Challenges in Translation Studies. 30th August - 1st September, 2001, 2001
In: Argomenti per una linguistica della traduzione: Notes pour une linguistique de la traduction : On Linguistic Aspects of Translation. . ed. /Iørn Korzen; Carla Marello. Alessandria : Edizioni dell'Orso 2000, p. 19-42 (Gli argumenti umani, No. 4)
Frederiksberg : Handelshøjskolens Forlag 2000, 79 p.
Frederiksberg : Copenhagen Business School, CBS 2000, 106 p. (Copenhagen Working Papers in LSP, No. 2000-07)
In: Voprosy Filosofii, Vol. 6, No. 3, 2000, p. 103-110
In: Russisk rets- og politisprog: Grundlæggende begreber og principper : russisk-dansk juridisk ordbog. . ed. /Alice Lykke Holste; Tinna Nielsen; Marina Orlova-Jermak; Viktor Smith. København : Handelshøjskolens Forlag 1999, p. 5-28
København : Handelshøjskolens Forlag 1999
København : Handelshøjskolens Forlag 1999, 173 p.
Frederiksberg : Handelshøjskolen i København 1992, 246 p.
In: UNESCO ALSED LSP Newsletter, Vol. 2, No. 14, 1992, 17 p., p. 3-19
København : Videnskab.dk 2022
København : Videnskab.dk 26.7.2022
København : Videnskab.dk 2.8.2022
Frederiksberg : Copenhagen Business School, CBS 2017, 91 p.
In: Berlingske Tidende, 30.11.2016
In: Samfundsrelevant forskning på CBS: 14 udvalgte cases. Frederiksberg : Copenhagen Business School, CBS 2014, p. 44-45
In: DLG-Test Lebensmittel, Vol. 5, No. 3, 2010, p. 10-12
In: Comunicare, 2004
Frederiksberg : Samfundslitteratur 2004
In: Sprog og sprogbeskrivelse. ed. /Michael Herslund; Bente Lihn Jensen. Frederiksberg : Samfundslitteratur 2003, p. 83-125
Frederiksberg : Handelshøjskolen i København 1998, 70 p.
Frederiksberg : Handelshøjskolen i København 1998, 101 p.
Frederiksberg : Handelshøjskolen i København 1998, 44 p.
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Business in Society, Private-Public collaboration in practice, Responsible Communication, Multimodal Communication, Cognitive Semiotics.
Also occasional consulting, lecturing, training, etc. for external stakeholders in line with my academic interests.
Currently no outside activities