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Consumer behaviour

Recommended

Pass­port

Find market and company reports, statistics and consumer analyses at country and regional level and focus on consumer goods. The material in Passport can ONLY…

Access: On campus + remote access

Statista

Find statistics, market data, consumer behaviour data, quantitative surveys and analyses worldwide.

Access: On campus + remote access

WARC

A key source of knowledge on advertising, branding, marketing and consumer segments.

Access: Campus + remote access - (registration needed for access - click more info)

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In­dex Dan­mark / Gal­lup

Find statistics on Danish consumer behaviour, readership, activities, personal care, attitudes, spending, environment, travel, transport, sport, culture and much more.

Access: CBS Library Data Lab 1st floor