Explore our knowledge

WARC

A key source of know­ledge on ad­vert­ising, brand­ing, mar­ket­ing and con­sumer seg­ments.

Link to WARC

Facts

Coverage
Worldwide
Access
On campus + remote access
Provider
World Ad­vert­ising Re­search Cen­ter
Subjects
Marketing Consumer behaviour Market Communication Media Psychology

Know­ledge and cases on mar­ket­ing, me­dia and con­sumer be­ha­viour

What is WARC?

WARC (World Advertising Research Center) is a global knowledge platform for marketing, advertising and communication. It brings together research, analyses, campaign cases and best practice from around the world.

The content covers topics such as branding, media strategy, creativity, digital marketing, communication and consumer trends. The platform is based on both academic studies and insights from the business community.

Consumers, marketing and channels

I menupunktet More har du flere indgange til indholdet:

  • forbrugertyper og planlægning af kampagner mv. underTopics
  • produktkategorier under Categories
  • lande og områder under Geographies
  • statistik om reklameforbrug, kanaler og spending under Media.

Under the menu item More, you will find several ways into the content:

  • consumer types and campaign planning under Topics
  • product categories under Categories
  • countries and regions under Geographies
  • statistics on advertising spend, channels and spending under Media

Journals in WARC

  • Admap
  • Market Leader
  • International Journal of Advertising
  • International Journal of Market Research
  • International Journal of Mobile Marketing
  • Journal of Advertising Research
  • Journal of Interactive Advertising

Hvornår er WARC god at bruge?

WARC er særlig nyttig, når man:

  • Skal analysere kampagner, branding eller marketingstrategier.
  • Ønsker aktuelle eksempler og cases fra internationale virksomheder eller geografiske områder.
  • Vil kombinere teori og praksis i projekter inden for kommunikation, reklame og forbrugeradfærd.
  • Søger data og analyser om medieforbrug, tendenser og performance på tværs af brancher og markeder.

WARC er et ideelt værktøj til at forbinde akademisk viden med praktisk indsigt.

When is WARC useful?

WARC is particularly helpful when you:

  • need to analyse campaigns, branding or marketing strategies
  • want up-to-date examples and cases from international companies or regions
  • want to combine theory and practice in projects within communication, advertising and consumer behaviour
  • look for data and analyses on media consumption, trends and performance across industries and markets

WARC is a great tool for connecting academic knowledge with practical insight.

Find mar­ket­ing cases

Find cases that re­view cam­paigns and fil­ter by product, tar­get group, cam­paign goal or oth­er para­met­ers.

Link to Case Finder

AI search as­sist­ant

You can use WARC.AI to help you find in­form­a­tion on a spe­cif­ic ques­tion. Ask pre­cise ques­tions to get a sum­mary and ref­er­ences to rel­ev­ant art­icles, cases and stud­ies that you can ex­plore fur­ther.

Try out WARV.AI