WARC
A key source of knowledge on advertising, branding, marketing and consumer segments.
Facts
Knowledge and cases on marketing, media and consumer behaviour
What is WARC?
WARC (World Advertising Research Center) is a global knowledge platform for marketing, advertising and communication. It brings together research, analyses, campaign cases and best practice from around the world.
The content covers topics such as branding, media strategy, creativity, digital marketing, communication and consumer trends. The platform is based on both academic studies and insights from the business community.
Consumers, marketing and channels
Under the menu item More, you will find several ways into the content:
- consumer types and campaign planning underTopics
- product categories under Categories
- countries and regions under Geographies
- statistics on advertising spend, channels and spending under Media
Journals in WARC
- Admap
- Market Leader
- International Journal of Advertising
- International Journal of Market Research
- International Journal of Mobile Marketing
- Journal of Advertising Research
- Journal of Interactive Advertising
When is WARC useful?
WARC is particularly helpful when you:
- need to analyse campaigns, branding or marketing strategies
- want up-to-date examples and cases from international companies or regions
- want to combine theory and practice in projects within communication, advertising and consumer behaviour
- look for data and analyses on media consumption, trends and performance across industries and markets
WARC is a great tool for connecting academic knowledge with practical insight.
Find marketing cases
Find cases that review campaigns and filter by product, target group, campaign goal or other parameters.
Link to Case Finder
AI search assistant
You can use WARC.AI to help you find information on a specific question. Ask precise questions to get a summary and references to relevant articles, cases and studies that you can explore further.
Try out WARC.AI