The 29th Consumer Behaviour Newsletter
05/09/2018
The Consumer Behaviour Newsletter is a biannual research-based publication, which is distributed to a large number of opinion leaders and decision makers in the Danish society, including politicians, the press, business and organisational managers, and researchers.
This 29th issue of the Newsletter presents two interesting consumer research articles. In the first article, Yingkui Yang, Hans Stubbe Solgaard, and Jingzheng Ren (all with University of Southern Denmark) investigate how framing may affect consumers’ willingness to buy green electricity in Denmark. In the second article, Torben Hansen (CBS) asks the question: What is a market?
Previous issues of the Newsletter can be seen here: https://rauli.cbs.dk
nyhedsbrev29.pdf
The page was last edited by: Department of Marketing // 10/20/2021