Department of Marketing

CO2 Policy

Policy for Potential Mitigation of the Climate Change

Scope for the Department of Marketing’s CO2 Policy

The CO2 policy for the Department of Marketing is limited to the behavior during hours of professional work-life. This means that the policy does not consider private aspects as to how you travel between home and work (commuting), private habits, what kind of clothes people wear, etc. This is to emphasize that employees should distinguish between what is the impact of their private sphere (where we have individual freedom of choice) and what is the impact of professional working tasks (where individuals are subject to/obliged by the policies and strategies of CBS).

Outline of Principles

Principle 1 (P1): Consider the impact and reduce the carbon emission impact of job-related transport (SDG: 7, 9, 12, 13).  

Principle 2 (P2): Reduce consumption of red meat (SDG: 3, 12, 13, 14, 15).  

Principle 3 (P3): Implement waste sorting by source-separation into organic, plastic, paper, metal, and other (5 fractions max.) – needs support from CBS central waste management (SDG: 12, 13, 14, 15, 17).

Principle 4 (P4): Mandatory procurement of eco-labeled products as a minimum. Encourage the central administration to create a product range (internally) based on criteria for green procurement (SDG: 12, 13, 14, 15 17). 

Ad. P1) Reduction of CO2 – Actions

Consider the impact and reduce the carbon emission impact of job-related transport. For example, for conferences, flights can be replaced with a train or bus if the traveling time (door-to-door) is less than six hours.

  1. When attending conferences, use the train or bus, if possible. Think about the reason and importance of attendance, consider the number of participants necessary to present, attend only if you have a paper/study to present that needs feedback (or you really need to meet with some colleagues), consider the location of the conference (Hawaii, Mauritius, Asia vs. Europe), consider attending by conference call/Teams, if possible, etc.
    1. Important that junior staff get the opportunity to go and present to get confidence in this and create a network for future research projects.
    2. Attend preferably reputable conferences or with a clear purpose for oneself, for example, building networks and establishing research groups.
  1. For Ph.D. pre- and main defenses, the academic standing of the opponents is the main priority. However, if possible, find appropriate opponents/committees who can attend without flying in to the event.
  1. For Ph.D. supervisors from abroad, use online conference calls/Teams for supervision (saves time and emissions).
  1. For visitors (seek to ensure that visitors do more than just, say, a presentation), use transportation by bus or train if possible, or use online conference calls/Teams. Be aware of the environmental and social impact of visits.
  1. The Department is responsible for establishing an infrastructure that enables online conference calls at high quality for meetings in general. Always consider if a meeting can be held virtually compared to physical meetings (saves time and emissions).
  1. The Department is responsible for facilitating a calculation of baseline (first-year impact) and measure differences in the future. The change should be communicated to staff once a year for transparency on development.
  1. For traveling in general, please prioritize low-carbon emission fares over cheap air flights.
  1. We could consider offsetting produced carbon emissions from transport by the purchase of carbon quotas or trees (as a default part of the total price). Here, we must await the approval of CBS.
  1. Consider online conference calls/Teams for supervision with students if the travel distance is greater than two hours.
  1. Consider the impact of commuting although it is outside the scope of the departmental policy. However, when possible consider public transport or bike to and from work rather than by car. Central administration could work towards getting fewer parking spaces for cars and more space for bikes.

Ad. P2) Reduce Consumption of Red Meat and Ordering Seasonal Catering

  1. At departmental events, meetings, workshops, breakfast gatherings, conferences, etc., the goal is by default to ordering food with the lowest possible environmental impact [1] (e.g., organic vegetarian food), or, if the meat is preferred, then ´white´ meat (chicken, pork, and fish) will be chosen.
  1. Seasonal and locally produced food is preferred compared to food produced ´at the other side of the world´.
  1. Since catering must always be ordered from ´Spisestuerne´ (or what comes after ‘Spisestuerne), a part of the policy is to make the supplier aware of the changing demands. This means that vegetarian food is not just a salad, but should be a proper nutritious and well-tasting meal alongside food with high environmental impact. This may include an upgrade to the capabilities of the canteen staff.

Ad. P3) Implement Waste Sorting by Source-Separation into Organic, Plastic, Paper, Metals, and Other (max 5 fractions) 

  1. Waste should be minimized. However, any refuse must be source-separated when discarded to keep the value of the residuals as high as possible.
  1. Waste stations have to support source-separation meaning that new waste bins need to be placed in the Department (and elsewhere at CBS).

Ad. P4) Procurements

  1. Mandatory purchase of eco-labeled products as a minimum (e.g., printing paper, stationery, etc.).
  1. Encourage central administration to create a product range (internally) based on the criteria for green procurement.
  1. No single-use items purchases (e.g., cups, plastic cutlery, plates, etc.)
  1. When you are about to discard an item for a newer product, think about if it can have a longer lifetime (e.g. refurbished, updated, etc.).

General Behavioral Aspects

  1. Do not leave windows open, nor light on in the office when you leave work.  
  1. Remember that the heat is always on (you must understand how the heating system is working).
  1. The dishwasher must be full before switched on (and emptied when finished). 


[1] Environmental impact includes carbon emissions from production, loss of biodiversity loss, water usage, etc.


The page was last edited by: Department of Marketing // 06/11/2020