Department of Marketing

Publications: Top Publications


Abi, G. S., Merdin-Uygur, E., & Gürhan-Canli, Z. (2020). Responses to Replica (vs. Genuine) Touristic Experiences. Annals of Tourism Research, 83, [102927].

Abi, G. S., & Ulqinaku, A. (2020). Financial Constraints Influence How Consumers Evaluate Approach-Framed versus Avoidance-Framed Messages. Journal of Advertising, 49(3), 270-291.

Arslanagić-Kalajdžić, M., Kadic-Maglajlic, S., & Miocevic, D. (2020). The Power of Emotional Value: Moderating Customer Orientation Effect in Professional Business Services Relationships. Industrial Marketing Management, 88, 12-21.

Assaf, A. G., Tsionas, M. G., & Kock, F. (2020). Dynamic Quantile Stochastic Frontier Models. International Journal of Hospitality Management, 89, [102588].

Bae, J., Lund-Thomsen, P., & Lindgreen, A. (2020). Global Value Chains and Supplier Perceptions of Corporate Social Responsibility: A Case Study of Garment Manufacturers in Myanmar. Global Networks.

Beverland, M., Eckhard, G. M., Sands, S., & Shankar, A. (2020). How Brands Craft National Identity. Journal of Consumer Research, [ucaa062].

Blasco, M., Kjærgaard, A., & Thomsen, T. U. (2020). Situationally Orchestrated Pedagogy: Teacher Reflections on Positioning as Expert, Facilitator, and Caregiver. Management Learning.

Bond III, E. U., de Jong, A., Eggert, A., Houston, M. B., Kleinaltenkamp, M., Kohli, A. K., Ritter, T., & Ulaga, W. (2020). The Future of B2B Customer Solutions in a Post-COVID-19 Economy: Managerial Issues and an Agenda for Academic Inquiry. Journal of Service Research, 23(4), 401-408.

Cankurtaran, P., & Beverland, M. (2020). Using Design Thinking to Respond to Crises: B2B Lessons From the 2020 COVID-19 Pandemic. Industrial Marketing Management, 88(July), 255-260.

de Jong, A., Zacharias, N. A., & Nijssen, E. J. (2020). How Young Companies Can Effectively Manage Their Slack Resources over Time to Ensure Sales Growth: The Contingent Role of Value-based Selling. Journal of the Academy of Marketing Science. Jong, A., De Ruyter, K., Keeling, D. I., Polyakova, A., & Ringberg, T. (2021). Key Trends in Business-to-Business Services Marketing Strategies: Developing a Practice-based Research Agenda. Industrial Marketing Management, 93, 1-9.

Dewsnap, B., Micevski, M., Cadogan, J. W., & Kadic-Maglajlic, S. (2020). Flexibility in Marketing & Sales Interfacing Processes. Industrial Marketing Management, 91, 285-300.

Dziubaniuk, O., Barner-Rasmussen, W., Koporcic, N., Ivanova-Gongne, M., Mandják, T., & Markovic, S. (2020). Business-to-Business Marketing Research: Assessing Readability and Discussing Relevance to Practitioners. Industrial Marketing Management.

Figueiredo, B., Pico Larsen, H., & Bean, J. (2020). The Cosmopolitan Servicescape. Journal of Retailing.

Gaston-Breton, C., Brandi Sørensen, E., & Uth Thomsen, T. (2020). “I Want to Break Free!": How Experiences of Freedom Foster Consumer Happiness. Journal of Business Research, 121, 22-32.

Gurca, A., Bagherzadeh, M., Markovic, S., & Koporcic, N. (2020). Managing the Challenges of Business-to-Business Open Innovation in Complex Projects: A Multi-stage Process Model. Industrial Marketing Management.

Hansen, T. (2020). Media Framing of Copenhagen Tourism: A New Approach to Public Opinion about Tourists. Annals of Tourism Research, 84, [102975].

Hansen, T., & Uth Thomsen, T. (2020). Understanding Influences on Consumers’ Dietary Stress in Healthy Food Buying. European Journal of Marketing.

Herhausen, D., Morgan, R. E., Brozović, D., & Volberda, H. (2020). Re-examining Strategic Flexibility: A Meta-analysis of its Antecedents, Consequences and Contingencies. British Journal of Management.

Herhausen, D., Miočev, D., Morgan, R. E., & Kleijnen, M. H. P. (2020). The Digital Marketing Capabilities Gap. Industrial Marketing Management, 90, 276-290.

Hughes, P., Morgan, R. E., Hodgkinson, I. R., Kouropalatis, Y., & Lindgreen, A. (2020). A Diagnostic Tool to Determine a Strategic Improvisation Readiness Index Score (IRIS) to Survive, Adapt, and Thrive in a Crisis. Industrial Marketing Management, 88, 485-499.

Josiassen, A., Kock, F., & Norfelt, A. (2020). Tourism Affinity and Its Effects on Tourist and Resident Behavior. Journal of Travel Research.

Kock, F., Assaf, A. G., & Tsionas, M. G. (2020). Developing Courageous Research Ideas. Journal of Travel Research, 59(6), 1140-1146.

Kock, F. (2020). The Behavioral Ecology of Sex Tourism: The Consequences of Skewed Sex Ratios. Journal of Travel Research.

Kock, F., Nørfelt, A., Josiassen, A., Assaf, A. G., & Tsionas, M. G. (2020). Understanding the COVID-19 Tourist Psyche: The Evolutionary Tourism Paradigm. Annals of Tourism Research, 85, [103053].

Lavertu, L., Marder, B., Erz, A., & Angell, R. (2020). The Extended Warming Effect of Social Media: Examining Whether the Cognition of Online Audiences Offline Drives Prosocial Behavior in ‘Real Life’. Computers in Human Behavior, 110, [106389].

Leban, M., Thomsen, T. U., von Wallpach, S., & Voyer, B. G. (2020). Developing Courageous Research Ideas: How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle. Journal of Business Ethics.

Lund Pedersen, C., & Ritter, T. (2020). Don’t Let Your Strategy Be Hijacked: How Companies can Preempt and Manage Consumer Backlash. MIT Sloan Management Review.

Marder, B., Erz, A., Angell, R., & Plangger, K. (2021). The Role of Photograph Aesthetics on Online Review Sites: Effects of Management- versus Traveler-generated Photos on Tourists’ Decision Making. Journal of Travel Research, 60(1), 31-46.

Markovic, S., Jovanovic, M., Bagherzadeh, M., Sancha, C., Sarafinovska, M., & Qiu, Y. (2020). Priorities When Selecting Business Partners for Service Innovation: The Contingency Role of Product Innovation. Industrial Marketing Management, 88, 378-388.

Markovic, S., Bagherzadeh, M., Dubiel, A., Cheng, J., & Vanhaverbeke, W. (2020). Do not Miss the Boat to Outside-in Open Innovation: Enable Your Employees. Industrial Marketing Management, 91, 152-161.

Mooi, E., Rudd, J., & de Jong, A. (2020). Process Innovation and Performance: The Role of Divergence. European Journal of Marketing, 54(4), 741-760.

Mzembe, A. N., Lindgreen, A., Idemudia, U., & Melissen, F. (2020). A Club Perspective of Sustainability Certification Schemes in the Tourism and Hospitality Industry. Journal of Sustainable Tourism, 28(9), 1332-1350.

Nunkoo, R., Gursoy, D., & Dwivedi, Y. K. (2020). Effects of Social Media on Residents’ Attitudes to Tourism: Conceptual Framework and Research Propositions. Journal of Sustainable Tourism.

Plangger, K., Montecchi, M., Danatzis, I., Etter, M., & Clement, J. (2020). Strategic Enablement Investments: Exploring Differences in Human and Technological Knowledge Transfers to Supply Chain Partners. Industrial Marketing Management, 91, 187-195.

Prince, M., Yaprak, A., Cleveland, M., Davies, M. A. P., Josiassen, A., Nechtelberger, A., Nechtelberger, M., Palihawadana, D., Renner, W., Chovanova Supekova, S., & Von Wallpach, S. (2020). The Psychology of Consumer Ethnocentrism and Cosmopolitanism: A Five-country Study of Values, Moral Foundations, Gender Identities and Consumer Orientations. International Marketing Review, 37(6), 1013-1049.

Reza Farzanegan, M., Gholipour, H. F., Feizi, M., & Nunkoo, R. (2020). International Tourism and Outbreak of Coronavirus (COVID-19): A Cross-country Analysis. Journal of Travel Research.

Ritter, T., & Pedersen, C. L. (2020). Analyzing the Impact of the Coronavirus Crisis on Business Models. Industrial Marketing Management, 88, 214-224.

Sands, S., Beverland, M., Campbell, C., & Pitt, L. (2020). Strategically Releasing Control: Navigating the Complexities of Enabling Category Captains. Industrial Marketing Management, 90, 181-193.

Schaefers, T., Ruffer, S., & Böhm, E. (2020). Outcome-based Contracting From the Customers' Perspective: A Means-end Chain Analytical Exploration. Industrial Marketing Management.

Schepers, J., & Van der Borgh, M. (2020). A Meta-analysis of Frontline Employees’ Role Behavior and the Moderating Effects of National Culture. Journal of Service Research, 23(3), 255-280.

Shehu, E., Papies, D., & Neslin, S. (2020). Free Shipping Promotions and Product Returns. Journal of Marketing Research, 57(4), 640-658.

Shehu, E., Nabout, N. A., & Clement, M. (2020). The Risk of Programmatic Advertising: Effects of Website Quality on Advertising Effectiveness. International Journal of Research in Marketing.

Tamilmani, K., Rana, N. P., Nunkoo, R., Raghavan, V., & Dwived, Y. K. (2020). Indian Travellers’ Adoption of Airbnb Platform. Information Systems Frontiers.

Ulqinaku, A., & Abi, G. S. (2020). Tourism Implications of Online Response to Terrorism. Annals of Tourism Research, [102914].

Ulqinaku, A., Abi, G. S., & Kinsella, E. L. (2020). Benefits of Heroes to Coping with Mortality Threats by Providing Perceptions of Personal Power and Reducing Unhealthy Compensatory Consumption. Psychology & Marketing, 37(10), 1433-1445.

Van der Borgh, M., Xu, J., & Sikkenk, M. (2020). Identifying, Analyzing, and Finding Solutions to the Sales Lead Black Hole: A Design Science Approach. Industrial Marketing Management, 88, 136-151.

Vanhamme, J., Lindgreen, A., & Beverland, M. (2020). The Paradox of Surprise: Empirical Evidence about Surprising Gifts Received and Given by Close Relations. European Journal of Marketing.

Zenker, S., & Kock, F. (2020). The Coronavirus Pandemic: A Critical Discussion of a Tourism Research Agenda. Tourism Management, 81, [104164].

Zhang, Y., Xiong, Y., Lee, T. J., Ye, M., & Nunkoo, R. (2020). Sociocultural Sustainability and the Formation of Social Capital from Community-based Tourism. Journal of Travel Research.


Ahn, J. S., Assaf, A. G., Josiassen, A., Baker, M. A., Lee, S., Kock, F., & Tsionas, M. G. (2020). Narcissistic CEOs and Corporate Social Responsibility: Does the Role of an Outside Board of Directors Matter? International Journal of Hospitality Management, 85, [102350].

Bagherzadeh, M., Markovic, S., Cheng, J., & Vanhaverbeke, W. (2019). How Does Outside-In Open Innovation Influence Innovation Performance? Analyzing the Mediating Roles of Knowledge Sharing and Innovation Strategy. IEEE Transactions on Engineering Management.

Bagherzadeh, M., Markovic, S., & Bogers, M. (2019). Managing Open Innovation: A Project-level Perspective. IEEE Transactions on Engineering Management.

Ball, L. J., & Christensen, B. (2019). Advancing an Understanding of Design Cognition and Design Metacognition: Progress and Prospects. Design Studies, 65, 35-59.

Bauer, F., Rothermel, M., Tarba, S. Y., Arslan, A., & Uzelac, B. (2019). Marketing Integration Decisions, Intermediate Goals and Market Expansion in Horizontal Acquisitions: How Marketing Fit Moderates the Relationships on Intermediate Goals. British Journal of Management.

Chipp, K., Williams, E. P., & Lindgreen, A. (2019). Value-in-acquisition: An Institutional View. European Journal of Marketing, 53(11), 2373-2396.

Christensen, B., & Ball, L. J. (2019). Building a Discipline: Indicators of Expansion, Integration and Consolidation in Design Research across Four Decades. Design Studies, 65, 18-34.

Ciceri, A., Russo, V., Songa, G., Gabrielli, G., & Clement, J. (2020). A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads: Using Biometric Techniques to Measure Cross-Media Ad Experience and Recall. Journal of Advertising Research, 60(1), 71-86.

Cramer-Petersen, C. L., Christensen, B. T., & Ahmed-Kristensen, S. (2019). Empirically Analysing Design Reasoning Patterns: Abductive-deductive Reasoning Patterns Dominate Design Idea Generation. Design Studies, 60, 39-70.

Cziehso, G. P., Schäfers, T., & Kukar-Kinney, M. (2019). Free No More: Investigating Customer Reactions to Unexpected Free-to-Fee Switches. Journal of Business Research, 101, 229-242.

Farrelly, F., Kock, F., & Josiassen, A. (2019). Cultural Heritage Authenticity: A Producer View. Annals of Tourism Research, 79, [102770].

Iglesias, O., Markovic, S., & Rialp, J. (2019). How does Sensory Brand Experience Influence Brand Equity? Considering the Roles of Customer Satisfaction, Customer Affective Commitment, and Employee Empathy. Journal of Business Research, 96, 343-354.

Iglesias, O., Markovic, S., Bagherzadeh, M., & Singh, J. J. (2020). Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty. Journal of Business Ethics, 163(1), 151-166.

Iglesias, O., Landgraf, P., Ind, N., Markovic, S., & Koporcic, N. (2020). Corporate Brand Identity Co-creation in Business-to-business Contexts. Industrial Marketing Management, 85, 32-43.

Kleinaltenkamp, M., Karpen, I., Plewa, C., Jaakkola, E., & Conduit, J. (2019). Collective Engagement in Organizational Settings. Industrial Marketing Management, 80, 11-23.

Koch, C. H., & Gyrd-Jones, R. I. (2019). Corporate Brand Positioning in Complex Industrial Firms: Introducing a Dynamic, Process Approach to Positioning. Industrial Marketing Management, 81, 40-53.

Kock, F., Josiassen, A., & Assaf, A. G. (2019). Toward a Universal Account of Country-induced Predispositions: Integrative Framework and Measurement of Country-of-origin Images and Country Emotions. Journal of International Marketing, 27(3), 43-59.

Lindgreen, A., Di Benedetto, C. A., Verdich, C., Vanhamme, J., Venkatraman, V., Pattinson, S., Clarke, A. H., & Khan, Z. (2019). How to Write Really Good Research Funding Applications. Industrial Marketing Management, 77, 232-239.

Maon, F., Vanhamme, J., De Roeck, K., Lindgreen, A., & Swaen, V. (2019). The Dark Side of Stakeholder Reactions to Corporate Social Responsibility: Tensions and Micro‐level Undesirable Outcomes. International Journal of Management Reviews, 21(2), 209–230.

Marder, B., Houghton, D., Erz, A., Harris, L., & Javornik, A. (2019). Smile(y) – and Your Students Will Smile with You? The Effects of Emoticons on Impressions, Evaluations, and Behaviour in Staff-to-student Communication. Studies in Higher Education.

Nørfelt, A. W., Kock, F., & Josiassen, A. (2019). Tourism Xenophilia: Examining Attraction to Foreignness. Journal of Travel Research.

Nunkoo, R., Seetanah, B., Jaffur, Z. R. K., Moraghen, P. G. W., & Sannassee, R. V. (2020). Tourism and Economic Growth: A Meta-regression Analysis. Journal of Travel Research, 59(3), 404-423.

Nunkoo, R., Hall, M., Rughoobur-Seetah, S., & Teeroovengadum, V. (2019). Citation Practices in Tourism Research: Toward a Gender Conscientious Engagement. Annals of Tourism Research, 79, [102755].

Nunkoo, R., Teeroovengadum, V., Ringle, C. M., & Sunnasseeg, V. (2019). Service Quality and Customer Satisfaction: The Moderating Effects of Hotel Star Rating. International Journal of Hospitality Management, [102414].

Nunkoo, R., Thelwall, M., Ladsawut, J., & Goolaup, S. (2020). Three Decades of Tourism Scholarship: Gender, Collaboration and Research Methods. Tourism Management, 78, [104056].

Ritter, T., & Pedersen, C. L. (2020). Digitization Capability and the Digitalization of Business Models in Business-to-business Firms: Past, Present, and Future. Industrial Marketing Management, 86(4), 180–190.

Schulz, P., Shehu, E., & Clement, M. (2019). When Consumers Can Return Digital Products: Influence of Firm- and Consumer-induced Communication on the Returns and Profitability of News Articles. International Journal of Research in Marketing, 36(3), 454-470.

Vallaster, C., Maon, F., Lindgreen, A., & Vanhamme, J. (2019). Serving Multiple Masters: The Role of Micro-foundations of Dynamic Capabilities in Addressing Tensions in For-profit Hybrid Organizations. Organization Studies.

Van der Borgh, M., de Jong, A., & Nijssen, E. J. (2019). Balancing Frontliners’ Customer- and Coworker-directed Behaviors when Serving Business Customers. Journal of Service Research, 22(3), 323-344.

von Wallpach, S., Hemetsberger, A., Thomsen, T. U., & Belk, R. W. (2019). Moments of Luxury: A Qualitative Account of the Experiential Essence of Luxury. Journal of Business Research.

Woo, L., Assaf, A. G., Josiassen, A., & Kock, F. (2019). Internationalization and Hotel Performance: Agglomeration-related Moderators. International Journal of Hospitality Management, 82, 48-58.


Albrecht, A. K., Schäfers, T., Walsh, G., & Beatty, S. E. (2019). The Effect of Compensation Size on Recovery Satisfaction after Group Service Failures: The Role of Group Versus Individual Service Recovery. Journal of Service Research, 22(1), 60-74.

Di Benedetto, C. A., & Lindgreen, A. (2018). The Emergence of Industrial Marketing Management as the Leading Academic Journal in Business-to-Business Marketing. Industrial Marketing Management, 69, 5-12.

Dove, G., Abildgaard, S. J. J., Biskjær, M. M., Hansen, N. B., Christensen, B., & Halskov, K. (2018). Grouping Notes Through Nodes: The Functions of Post-it Notes in Design Team Cognition. Design Studies, 57, 112-134.

Erz, A., & Heeris Christensen, A-B. (2018). Transforming Consumers Into Brands: Tracing Transformation Processes of the Practice of Blogging. Journal of Interactive Marketing, 43(3), 69-82.

Erz, A., Marder, B., & Osadchaya, E. (2018). Hashtags: Motivational Drivers, their Use, and Differences Between Influencers and Followers. Computers in Human Behavior, 89, 48-60.

Hansen, T., Ingerslev Sørensen, M., & Riwerts Eriksen, M-L. (2018). How the Interplay between Consumer Motivations and Values Influences Organic Food Identity and Behavior. Food Policy, 74, 39-52.

Hansen, T., & Uth Thomsen, T. (2018). The Influence of Consumers’ Interest in Healthy Eating, Definitions of Healthy Eating, and Personal Values on Perceived Dietary Quality. Food Policy, 80, 55-67.

Joseph, J., Orlitzky, M., Gurd, B., Borland, H., & Lindgreen, A. (2019). Can Business‐oriented Managers Be Effective Leaders for Corporate Sustainability? A Study of Integrative and Instrumental Logics. Business Strategy and the Environment, 28(2), 339-352.

Joseph, J., Borland, H., Orlitzky, M., & Lindgreen, A. (2018). Seeing Versus Doing: How Businesses Manage Tensions in Pursuit of Sustainability. Journal of Business Ethics.

Kock, F., Josiassen, A., Assaf, A. G., Karpen, I., & Farrelly, F. (2019). Tourism Ethnocentrism and its Effects on Tourist and Resident Behavior. Journal of Travel Research, 58(3), 427-439.

Kock, F., Josiassen, A., & Assaf, A. G. (2018). On the Origin of Tourist Behavior. Annals of Tourism Research, 73, 180-183.

Kock, F., Josiassen, A., & Assaf, A. G. (2019). The Xenophobic Tourist. Annals of Tourism Research, 74, 155-166.

Kreuzer, M., Mühlbacher, H., & von Wallpach, S. (2018). Home in the Re-making: Immigrants’ Transcultural Experiencing of Home. Journal of Business Research, 91, 334-341.

LaPlaca, P. J., Lindgreen, A., Vanhamme, J., & Di Benedetto, C. A. (2018). How to Revise, and Revise Really Well, for Premier Academic Journals. Industrial Marketing Management, 72, 174-180.

Marder, B., Gattig, D., Collins, E., Pitt, L., Kietzmann, J., & Erz, A. (2019). The Avatar’s New Clothes: Understanding Why Players Purchase Nonfunctional Items in Free-to-play Games. Computers in Human Behavior, 91, 72–83.

Markovic, S., & Bagherzadeh, M. (2018). How does Breadth of External Stakeholder Co-creation Influence Innovation Performance? Analyzing the Mediating Roles of Knowledge Sharing and Product Innovation. Journal of Business Research, 88, 173-186.

Ringberg, T., Reihlen, M., & Rydén, P. (2019). The Technology-mindset Interactions: Leading to Incremental, Radical or Revolutionary Innovations. Industrial Marketing Management, 79, 102-113.

Ritter, T., & Geersbro, J. (2018). Multidexterity in Customer Relationship Management: Managerial Implications and a Research Agenda. Industrial Marketing Management, 69, 74-79.

Vallaster, C., & von Wallpach, S. (2018). Brand Strategy Co-creation in a Nonprofit Context: A Strategy-as-practice Approach. Nonprofit and Voluntary Sector Quarterly, 47(5), 984–1006.

Vos, M. A., Raassens, N., Van der Borgh, M., & Nijssen, E. J. (2018). Balancing Modularity and Solution Space Freedom: Effects on Organisational Learning and Sustainable Innovation. International Journal of Production Research, 56(20), 6658-6677.

Wieland, A., Kock, F., & Josiassen, A. (2018). Scale Purification: State-of-the-art Review and Guidelines. International Journal of Contemporary Hospitality Management, 30(11), 3346-3362.

Zenker, S., von Wallpach, S., Braun, E., & Vallaster, C. (2019). How the Refugee Crisis Impacts the Decision Structure of Tourists: A Crosscountry Scenario Study. Tourism Management, 71, 197-212.


Assaf, A. G., Josiassen, A., Woo, L., Agbola, F. W., & Tsionas, M. (2017). Destination Characteristics that Drive Hotel Performance: A State-of-the-Art Global Analysis. Tourism Management, 60, 270–279.

Chung, E., Farrelly, F., Beverland, M. B., & Karpen, I. O. (2018). Loyalty or Liability: Resolving the Consumer Fanaticism Paradox . Marketing Theory, 18(1), 3-30.

Clement, J., Smith, V., Zlatev, J., Gidlöf, K., & Van de Weijer, J. (2017). Assessing Information on Food Packages. European Journal of Marketing, 51(1), 219-237.

Eshuis, J., Braun, E., Klijn, E-H., & Zenker, S. (2018). The Differential Effect of Various Stakeholder Groups in Place Marketing. Environment and Planning C: Government & Policy, 36(5), 916-936.

Iglesias, O., Markovic, S., Singh, J. J., & Sierra, V. (2019). Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits. Journal of Business Ethics, 154(2), 441-459.

LaPlaca, P. J., Lindgreen, A., & Vanhamme, J. (2018). How to Write Really Good Articles for Premier Academic Journals. Industrial Marketing Management, 68, 202-209.

Pattinson, S., Nicholson, J., & Lindgreen, A. (2018). Emergent Coopetition from a Sensemaking Perspective: A Multi-level Analysis. Industrial Marketing Management, 68, 25-35.

Plewa, C., Ho, J., Conduit, J., & Karpen, I. (2016). Reputation in Higher Education: A Fuzzy Set Analysis of Resource Configurations. Journal of Business Research, 69(8), 3087-3095.

Rossiter, J. R., & Percy, L. (2017). Methodological Guidelines for Advertising Research. Journal of Advertising, 46(1), 71-82.

Tollin, K., & Bech Christensen, L. (2019). Sustainability Marketing Commitment: Empirical Insights about Its Drivers at the Corporate and Functional Level of Marketing. Journal of Business Ethics, 156(4), 1165–1185.

Törmälä, M., & Gyrd-Jones, R. I. (2017). Development of New B2B Venture Corporate Brand Identity: A Narrative Performance Approach. Industrial Marketing Management, 65, 76-85.

Uzelac, B., Bauer, F., Matzler, K., & Waschak, M. (2016). The Moderating Effects of Decision-making Preference on M&A Integration Speed and Performance. International Journal of Human Resource Management, 27(20), 2436-2460.

Wilden, R., Akaka, M. A., Karpen, I. O., & Hohberger, J. (2017). The Evolution and Prospects of Service-dominant Logic: An Investigation of Past, Present, and Future Research. Journal of Service Research, 20(4), 345-361.


Borland, H., Ambrosini, V., Lindgreen, A., & Vanhamme, J. (2016). Building Theory at the Intersection of Ecological Sustainability and Strategic Management. Journal of Business Ethics, 135(2), 293-307.

Christensen, B., & Ball, L. J. (2016). Dimensions of Creative Evaluation: Distinct Design and Reasoning Strategies for Aesthetic, Functional and Originality Judgments. Design Studies, 45(Part A), 116-136.

Christensen, B., & Ball, L. J. (2016). Creative Analogy Use in a Heterogeneous Design Team: The Pervasive Role of Background Domain Knowledge. Design Studies, 46, 38-58.

Kock, F., Josiassen, A., & Assaf, A. G. (2016). Advancing Destination Image: The Destination Content Model. Annals of Tourism Research, 61, 28-44.

Kornum, N., Gyrd-Jones, R., Al Zagir, N., & Anthoni Brandis, K. (2017). Interplay Between Intended Brand Identity and Identities in a Nike Related Brand Community: Co-existing Synergies and Tensions in a Nested System. Journal of Business Research, 70, 432-440.

Llamas, R., & Uth Thomsen, T. (2016). The Luxury of Igniting Change by Giving: Transforming Yourself While Transforming Others’ Lives. Journal of Business Research, 69(1), 166-176.

von Wallpach, S., Hemetsberger, A., & Espersen, P. (2017). Performing Identities: Processes of Brand and Stakeholder Identity Co-construction. Journal of Business Research, 70, 443-452.

Zenker, S., Braun, E., & Petersen, S. (2017). Branding the Destination Versus the Place: The Effects of Brand Complexity and Identification for Residents and Visitors. Tourism Management, 58, 15-27.


The page was last edited by: Department of Marketing // 04/17/2024