Research projects out of the SenseLab can be carried out with a purely scientific goal or have a broader and practical business perspective. Research projects are carried out in a collaborative effort with researchers at other universities, with industrial partners/external partners, and with M.Sc. students at Copenhagen Business School. Over the last five years, between 15 and 20 M.Sc. thesis students have been supervised by members of the DNRC and done their empirical work in our SenseLab.

We already see many of our study lines at Copenhagen Business School offering classes with content related to neuromarketing, and one important part of providing research-based education is the value for these students to meet professors able to deliver a high level of research-based knowledge within the field of neuromarketing.

The DNRC is committed to maintain and develop expertise in both research and research

based education. The DNRC is closely enrolled in classes at Copenhagen Business School and runs a M.Sc. minor in behavioral neuroscience and economy, containing three M.Sc. courses. The DNRC also delivers a mandatory neuromarketing course on the M.Sc. in Brand and Communications Management, and neuromarketing is part of the newly established M.Sc. in Business Development.

Self-reflection and transformation

Since most of the courses provided by the DNRC are on M.Sc. level, there is also a high demand for supervision of M.Sc. theses within the field of neuromarketing. The DNRC sees the value for Copenhagen Business School to graduate M.Sc. students with a neuromarketing approach and at the same time having a strong market orientation with an ability to collect and analyze biometric and neurometric data.

For the reason, Copenhagen Business School M.Sc. students with a supervisor from the DNRC will be granted access to our SenseLab for running their experiments, getting hand-on experiences with the equipment, and collect empirical data for their thesis. In today’s rapidly advancing marketplace, students with neuromarketing-related knowledge tend to have a more competitive profile in the job market, which benefits their future career. Furthermore, also from the societal perspective, it should be appreciated if ‘the leaders of tomorrow’ understand consumer psychology and various influences of low- and high-level processes in humans’ responses and behavior.

The value of getting hand-on experiences has been acknowledged for several years, and the DNRC therefore offers internship for Copenhagen Business School students to become a research assistant in our SenseLab and be enrolled in our research projects.

Furthermore, the DNRC contributes to international online learning by providing courses at the Coursera platform managed by Stanford University.

Future aspiration

The DNRC needs to provide both research and experiments based on newest equipment, and in its nature this requires substantial financial resources. Therefore, the DNRC seeks external research funding in order to strengthen the scope of experiments carried out in the SenseLab. As a natural extension of the initiatives under Club Yarbus, the DNRC seeks funds through private and public funds.

Based on competences and possibilities for experiments in the SenseLab, the DNRC works for suitable collaboration with external partners for larger projects either as an invited partner or by taking the leading role in project design and management. Collaborations and applications have to be broadly understood in order to fit public and private calls.

Neuroscience with its related techniques have already placed Danish start-up companies as interesting and relevant market players. We find both hardware providers, software providers, and consultancies among these internationally acknowledged companies, and the DNRC addresses the need for exchange of research-based knowledge among these stakeholders. Projects and educational sessions with these stakeholders have already been carried out, and potential future projects are central in the funding strategy for the DNRC.

The page was last edited by: Department of Marketing // 11/19/2020