English

Publications


List of top publications related to the cluster

  • Beverland, M.B., Lindgreen, A., & Vink, M.W. (2008). Projecting authenticity through advertising: consumer judgment of advertisers’ claims. Journal of Advertising, 37(1), 5–15. Lead article.

  • Beverland, M.B., Napoli, J., & Lindgreen, A. (2007). Industrial global brand leadership: a capabilities view. Industrial Marketing Management, 36(8), 1084–1093.

  • Braun, E., Eshuis, J., Klijn, E. H., & Zenker, S. (2018). Improving place reputation: Do an open place brand process and an identity-image match pay off?. Cities, 80, 22-28.

  • Dickinson–Delaporte, S., Beverland, M.B., & Lindgreen, A. (2010). Building corporate reputation with stakeholders: exploring the role of message ambiguity for social marketers. European Journal of Marketing, 44(11/12), 1856–1874.

  • Erfgen, C., Zenker, S., & Sattler, H. (2015). The vampire effect: When do celebrity endorsers harm brand recall? International Journal of Research in Marketing, 32(2), 155-163.

  • Erz, A. & Heeris Christensen, A.-B. (2018). Transforming consumers into brands: tracing transformation processes of the practice of blogging. Journal of Interactive Marketing, 43(3), 69–82.

  • Gyrd-Jones, R.I. & Kornum, N. (2013). Managing the co-created brand: value and cultural complementarity in online and offline multi-stakeholder ecosystems. Journal of Business Research, 66(9), 1484–1493.

  • Gyrd-Jones, R.I., Helm, C., & Munk, J. (2013). Exploring the impact of silos in achieving brand orientation. Journal of Marketing Management, 9(9–10), 1056–1078.

  • Gyrd-Jones, R.I., Merrilees, B., & Miller, D. (2013). Revisiting the complexities of corporate branding: issues, paradoxes and solutions. Journal of Brand Management, 20, 571–589.

  • Iglesias, O., Markovic, S., Bagherzadeh, M., & Singh, J.J. (2020). Co-creation: a key link between corporate social responsibility, customer trust, and customer loyalty. Journal of Business Ethics, 163(1), 151–166.

  • Jiménez-Barreto, J., Loureiro, S., Braun, E., Erose, S., & Zenker, S. (2021). Use numbers not words! Communicating hotels’ cleaning programs for COVID-19 from the brand perspective. International Journal of Hospitality Management, 102872.

  • Koch, C. & Gyrd-Jones, R.I. (2019). Corporate brand positioning in complex industrial firms: introducing a dynamic, process approach to positioning. Industrial Marketing Management, 81. 40–53.

  • Koll, O. & von Wallpach, S. (2014). Intended brand associations: do they really drive consumer response? Journal of Business Research, 67(7), 1501–1507. 

  • Koll, O., von Wallpach, S., & Kreuzer, M. (2010). Multi-method research on consumer-brand associations: comparing free associations, storytelling, and collages. Psychology & Marketing, 27(6), 584–602. Award winning!

  • Kornum, N., Gyrd-Jones, R., Al Zagir, N., & Brandis, K.A. (2017). Interplay between intended brand identity and identities in a Nike related brand community: co-existing synergies and tensions in a nested system. Journal of Business Research, 70, 432–440.

  • Kreuzer, M., Mühlbacher, H., & von Wallpach, S. (2018). Home in the re-making: immigrants' transcultural experiencing of home. Journal of Business Research, 91 (October), 334–341. Award winning!

  • Leban, M., Uth Thomsen, T., von Wallpach, S., & Voyer, B.G. (forthcoming). Constructing personas: how high-net-worth social media influencers reconcile ethicality and living a luxury lifestyle. Journal of Business Ethics.

  • Lindgreen, A., Beverland, M.B., & Farrelly, F. (2010). From strategy to tactics: building, implementing, and managing brand equity in business markets. Industrial Marketing Management, 39(8), 1223–1225.

  • Lindgreen, A., Xu, Y., Maon, F., & Wilcock, J. (2012). Corporate social responsibility brand leadership: a multiple case study. European Journal of Marketing, 46(7/8), 965–993.

  • Markovic, S., Jovanovic, M., Bagherzadeh, M., Sancha, C., Sarafinovska, M., & Qiu, Y. (2020). Priorities when selecting business partners for service innovation: the contingency role of product innovation. Industrial Marketing Management, 88, 378–388.

  • Markovic, S., Bagherzadeh, M., Dubiel, A., Cheng, J., & Vanhaverbeke, W. (2020). Do not miss the boat to outside-in open innovation: enable your employees. Industrial Marketing Management, 91, 152–161.

  • Markovic, S., Iglesias, O., Singh, J.J., & Sierra, V. (2018). How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? Analyzing the roles of empathy, affective commitment, and perceived quality. Journal of Business Ethics, 148(4), 721–740.

  • Nedergaard, N. & Gyrd-Jones, R.I. (2013). Sustainable brand-based innovation: the role of corporate brands in driving sustainable innovation. Journal of Brand Management, 20(9), 762–778.

  • Reast, J., Lindgreen, A., Vanhamme, J., & Maon, F. (2010). The Manchester super casino: experience and learning in a cross-sector social partnerships. Journal of Business Ethics, 94(Suppl. 1), 197–218.

  • Reast, J., Maon, F., Lindgreen, A., & Vanhamme, J. (2013). Legitimacy-seeking organizational strategies in controversial industries: a case study and a bidimensional model. Journal of Business Ethics, 118(1), 139–153.

  • Sarial-Abi, G., Merdin, E., & Gurhan-Canli, Z. (2020). Responses to replica (vs. genuine) touristic experiences. Annals of Tourism Research.

  • Sarial-Abi, G., Vohs, K.D., Hamilton, R., & Ulqinaku, A. (2017). Stitching time: vintage consumption connects the past, present, and future. Journal of Consumer Psychology, 27(2), 182–194.

  • Sarial-Abi, G., Gürhan-Canli, Z., Kumkale, T., & Yoon, Y. (2016). The effect of self-concept clarity on discretionary spending tendency. International Journal of Research in Marketing, 33(3), 612–623.

  • Sela, A., Wheeler, S.C., & Sarial-Abi, G. (2012). We are not the same as you and I: causal effects of minor language variations on consumers’ attitudes toward brands. Journal of Consumer Research, 39 (October), 629–643.

  • Törmälä, M. & Gyrd-Jones, R.I. (2017). Development of new B2B venture corporate brand identity: a narrative performance approach. Industrial Marketing Management, 65, 76–85.

  • Ulqinaku, A. & Sarial-Abi, G. (2020). Tourism implications of online response to terrorism. Annals of Tourism Research. 

  • Vallaster, C. & Lindgreen, A. (2011). Corporate brand strategy formation: brand actors and the situational context for a business-to-business brand. Industrial Marketing Management, 40(7), 1133–1143.

  • Vallaster, C. & Lindgreen, A. (2013). The role of social interactions in building internal corporate brands: implications for sustainability. Journal of World Business, 48(3), 297–310.

  • Vallaster, C. & von Wallpach, S. (2013). An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation. Journal of Business Research, 66(9), 1505–1515.

  • Vallaster, C. & von Wallpach, S. (2018). Brand strategy co-creation in a nonprofit context: a strategy-as-practice approach. Nonprofit and Voluntary Sector Quarterly, 47(5), 984–1006.

  • Vallaster, C., von Wallpach, S., & Zenker, S. (2018). The interplay between urban policies and grassroots city brand co-creation and co-destruction during the refugee crisis: insights from the city brand Munich (Germany). Cities, 80(10), 53–60.

  • Vallaster, C., von Wallpach, S., & Zenker, S. (2018). The interplay between urban policies and grassroots city brand co-creation and co-destruction during the refugee crisis: Insights from the city brand Munich (Germany). Cities, 80, 53-60.

  • von Wallpach, S. & Kreuzer, M. (2013). Multi-sensory sculpting (MSS): eliciting embodied brand knowledge via multi-sensory metaphors. Journal of Business Research, 66(9), 1325–1331. Award winning!

  • von Wallpach, S., Hemetsberger, A., & Espersen, P. (2017). Performing identities: processes of brand and stakeholder identity co-construction. Journal of Business Research, 70C, 443–452.

  • von Wallpach, S., Voyer, B., Kastanakis, M., & Mühlbacher, H. (2017). Co-creating stakeholder and brand identities: introduction to the special section. Journal of Business Research, 70C, 395–398.

  • Wider, S., von Wallpach, S., & Mühlbacher, H. (2018). Brand management: unveiling the delusion of control. European Management Journal, 36(3), 301–305.

  • Yoon, Y., Sarial-Abi, G., & Gürhan-Canli, Z. (2012). Effect of regulatory focus on selective information processing. Journal of Consumer Research, 39(1), 93–110.

  • Zenker, S., von Wallpach, S., Braun, E., & Vallaster, C. (2019). How the refugee crisis impacts the decision structure of tourists: a cross-country scenario study. Tourism Management, 71(April), 197–212.

  • Zenker, S. & Braun, E. (2017). Questioning a “one size fits all” city brand: Developing a branded house strategy for place brand management. Journal of Place Management and Development. 10(3), 270-287.

  • Zenker, S., Braun, E., & Petersen, S. (2017). Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors. Tourism Management, 58(February), 15-27.

 

The page was last edited by: Department of Marketing // 02/10/2021