The Department of Marketing is strongly committed to its role as first mover in innovative education provision. We provide a broad range of state-of-the-art, research-based education across central marketing fields such as consumer behavior, business-to-business marketing, brand management, relationship marketing, and marketing performance and – as such - reflect key marketing areas and the present research interests and capabilities within the Department and at Copenhagen Business School in general.
Our faculty are all highly active in international-level research which is integrated in course and programme design, content and supervison.This research‐based education takes several forms, as appropriate. For example, the teaching might be research‐based and include students in the research process. When teachers collaborate with students on projects, those students become co‐authors of conference or journal articles. Some faculty members even go so far as to claim a “teaching‐based research” approach, acknowledging that they discuss research‐based issues with students and thus gain inspiration for their research through their teaching.
Cand.merc. Anna-Bertha Heeris Christensen presenting her Masters Thesis with her supervisor, Antonia Erz, at European Marketing Association Conference, Oslo, 2016.
Our courses and programmes are based on modern, relevant, qualified instructional designs and pedagogy. We continually investigate alternative ways to deliver education and options for assessment to increase student engagement and learning, and seek to integrate on-campus and off-campus activities, and real and simulated business phenomena. Students are exposed to guest lecturers from industry and those with public policy backgrounds. Where appropriate, we apply technology to support effective education delivery and learning, i.e. through blended learning, online teaching activities, or online peer reviewing of fellow students’ work.
Students working on a Brand Sprints in in-class workshops based on fictional and real-life cases.