List of top publications related to the cluster

  • Shehu, Edlira, Dominik Papies and Scott A. Neslin, S. (2020). Free Shipping Promotions and Product Returns, Journal of Marketing Researchhttps://doi.org/10.1177/0022243720921812.

  • Leban, Marina, Thyra Uth Thomsen, Sylvia von Wallpach, & Benjamin Voyer (2020), “Constructing personas: How high-net-worth social media influencers reconcile ethicality and living a luxury lifestyle”, Journal of Business Ethics, 1-15.

  • Leban, Marina, Yuri Seo, & Benjamin Voyer (2020), “Transformational effects of social media lurking practices on luxury consumption”, Journal of Business Research, 116, 514-521.

  • Cziehso, Gerrit Paul, Tobias Schaefers, & Monika Kukar-Kinney (2019). Free no more - investigating customer reactions to unexpected free-to-fee switches. Journal of Business Research, 101, 229-242.

  • Marder, Ben, Antonia Erz, Rob Angell, & Kirk Plangger (2019), “The Role of Photograph Aesthetics on Online Review Sites: Effects of Management- versus Traveler-generated Photos on Tourists’ Decision Making”, Journal of Travel Research, Online first: December 30, 2019, https://doi.org/10.1177/0047287519895125.

  • Marder, Ben, David Gattig, Emily Collins, Leyland Pitt, Jan Kietzmann, and Antonia Erz (2019), “The Avatar’s New Clothes: Understanding Why Players Purchase Non-Functional Items in Free-to-Play Games”, Computers in Human Behavior, 91 (February), 72-83, https://doi.org/10.1016/j.chb.2018.09.006.

  • Marder, Ben, David Houghton, Antonia Erz, Lloyd Harris, and Ana Javornik (2019), “Smile(y) – and your students will smile with you? The effects of emoticons on impressions, evaluations, and behaviour in staff-to-student communication”, Studies in Higher Education, Online first: April 8, 2019, https://doi.org/10.1080/03075079.2019.1602760

  • Schulz, Petra, Edlira Shehu, & Michel Clement (2019). When consumers can return digital products: Influence of firm- and consumer-induced communication on the returns and profitability of news articles, International Journal of Research in Marketing, 36(3), 454-470.

  • Van der Borgh, Michel, Ad de Jong, & Edwin J. Nijssen (2019). Balancing Frontliners’ Customer- and Coworker-directed Behaviors when Serving Business Customers, Journal of Service Research, 22(3), 323-344.

  • Erz, Antonia and Anna-Bertha Heeris Christensen (2018), “Transforming Consumers Into Brands: Tracing Transformation Processes of the Practice of Blogging”, Journal of Interactive Marketing, 43 (August), 69-82, https://doi.org/10.1016/j.intmar.2017.12.002.

  • Erz, Antonia, Ben Marder, and Elena Osadchaya (2018), “Hashtags: Motivational Drivers, Their Use, and Differences between Influencers and Followers”, Computers in Human Behavior, 89 (December), 48-60, https://doi.org/10.1016/j.chb.2018.07.030.

  • Prostka, Tim, Edlira Shehu, & Michel Clement (2018): Cannibalization Effects in the Early Market Stage of E-books: An Analysis of the German Book Market, Journal of Media Business Studies, 16(2), 108-126.

  • Schaefers, Tobias & Julia Schamari (2016). Service recovery via social media: The social influence effects of virtual presence. Journal of Service Research, 19(2), 192-208.

  • Shehu, Edlira, Tammo Bijmolt, & Michel Clement (2016): Dynamic Likeability Effects on Virality of Online Video Advertisements, Journal of Interactive Marketing, 35, 27-43.

  • Schamari, Julia & Tobias Schaefers (2015). Leaving the home turf: How brands can use webcare on consumer-generated platforms to increase positive consumer engagement. Journal of Interactive Marketing, 30(0), 20-33.

  • Dredge, D. & Gyimóthy, S. (2015). Collaborative Economy and Tourism: Critical perspectives, questionable claims and silenced voices. Tourism Recreation Research, 40(3) 286-302.

  • Gyimóthy, S., & Larson, M. (2015). Social Media Co-creation Strategies: the 3Cs. Event Management. 19 (4)

  • Gyimóthy, S. (2017). Business models of the collaborative economy. I D. Dredge, & S. Gyimóthy (red.), Collaborative Economy and Tourism: Perspectives, Politics, Policies and Prospects (s. 31-39). Springer. Springer Tourism on the Verge, Bind. 6, DOI: 10.1007/978-3-319-51799-5_3

  • Gyimóthy, S. (2017). Networked Cultures in the Collaborative Economy. I D. Dredge, & S. Gyimóthy (red.), Collaborative Economy and Tourism: Perspectives, Politics, Policies and Prospects (s. 59-74). Springer. Springer Tourism on the Verge, Bind. 6, DOI: 10.1007/978-3-319-51799-5_5

  • Dredge, D. & Gyimóthy, S. (2017). (eds.) The Collaborative Economy: Tourism Social Science Perspectives. Springer, Tourism on the Verge Series. Cham: Springer.

  • Munar, AM, Gyimóthy, S & Cai, L. (2013). (eds.) Tourism Social Media: Transformations in Identity, Community and Culture. Tourism and Social Sciences Series, vol. 18. Elsevier Science, Bingley.

The page was last edited by: Department of Marketing // 11/19/2020