Department of Marketing

Highlights of the Year 2020


A Big Thank-You to Everyone for 2020

Despite the Covid-19 pandemic, the Department of Marketing continued its strong trajectory in 2020.

February usually is a time to reflect over the past year because at this time, I have the overview of our activities and achievements in 2020.

In terms of RESEARCH QUALITY, the department had four articles in AJG 3/4/4*-ranked journals in 2016; last year, we had no less than 50 such articles. And, the output in AJG 4/4*-ranked journals increased from 2 to 19 over the same period. Finally, the number of articles in FT-ranked journals increased from 1 to 5 (the same period). To support this impressive growth, our eight research clusters have discussed and developed their strategies all of which again form part of the department’s and also CBS’ overall strategy. In 2020, we have had articles published, in press, or accepted for in journals including Journal of Marketing, Journal of Marketing Research, Journal of the Academic of Marketing Science, Journal of Consumer Research, International Journal of Research in Marketing, Journal of Retailing, and all top-three journals in tourism.

In terms of EXTERNAL RESEARCH FUNDING, the total number of funding applications has risen significantly in 2020 from an otherwise stable number of annual funding applications. The total amount of external funding received in 2020 is lower when compared to 2019 and 2018. However, it should be noted that several 2020 outgoing funding applications have not yet received a funding decision. It should also be noted that the amount of external funding does not include funding for research projects that are led by another departments.

In terms of EDUCATION QUALITY, we continued extending our competences in blended and online learning, and responded to the pandemic. First, we are the first department at Copenhagen Business School to design a modularized marketing-course package to deliver high-quality blended learning. Second, we continue to host cross-department blended learning seminars in collaboration with the Department of Digitalization in which faculty work peer-to-peer when developing their courses. Third, while a group of experienced colleagues supported others in setting up their online teaching during the pandemic, we created and built up a departmental Canvas room as information hub, easing information distribution at the department. Apart from that, we are implementing a new one-year M.Sc. in Sustainable Tourism and Hospitality Management. We also developed, established, and executed two new course electives on the bachelor’s level in order to sharpen its teaching profile and address student demand. On the master’s level, we developed, established, and executed four new courses. Finally, 36 colleagues (about a third) received a certificate of excellence in teaching.

In terms of PH.D. STUDENTS, we addressed how to integrate more and professionally develop our Ph.D. students. We now have developed further monthly faculty presentations to Ph.D. students; quarterly brown-bag lunches with Ph.D. students and faculty; research groups discussing with Ph.D. students; and writing retreat.

In terms of SOCIETAL VALUE, faculty are involved in numerous research projects that deal with wicked problems / grand challenges and, ultimately, deliver societal value. The department is currently involved in one CBS research project relating to pedagogy, research that CBS supports.

In terms of FACULTY HIRES, we were happy to hire Dr. Marina Leban as post doc, Dr. Milena Micevski as associate professor, Daniela Micu as PhD student, Diana Storm as teaching associate professor, and Pola Weryszko as PhD student. Professor Giana Eckhardt will be appointed adjunct professor later this year. Finally, we currently have a number of positions in progress: two full professorships; two associate professorships; one tenure-track assistant professorship; one teaching associate professorship; and two Ph.D. stipends—and we look much forward to welcoming these new colleagues.

A big THANK-YOU many times to all faculty (full-time and part-time) for their stellar performance. Thanks also to CBS’ Senior Management for supporting us in our endeavors. Finally, we thank our many students and our external collaborators. We look forward to continuing our journey with you.


The page was last edited by: Department of Marketing // 02/18/2021