Department of Marketing

DNRG Publications

List of top publications related to the cluster

  • Ciceri, Russo, Songa, Gabrielli, Clement J. (2020), A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads. Journal of Advertising Research, Vol. 60(1), p. 71-86

  • Clement, J., Smith, V., Zlatev, J., Gidlöf, K., & Van de Weijer, J. (2017). Assessing information on food packages. European Journal of Marketing, Vol. 51, No. 1, 2017, p. 219-237.

  • Jensen, Stets, Suurmets, Clement, Aanæs (2017), Wearable Gaze Trackers: Mapping Visual Attention in 3D. In: Sharma P., Bianchi F. (eds) Image Analysis. SCIA 2017. Lecture Notes in Computer Science, vol 10269. Springer

  • Clement, Aastrup & Forsberg; (2015). Decisive visual saliency and consumers' in-store decisions. Journal of Retailing and Consumer Services

  • Clement, J., Kristensen, T., & Grønhaug, K. (2013). Understanding consumers' in-store visual perception: The influence of package design features on visual attention. Journal of Retailing and Consumer Services, 20(2), p. 234-239.

  • Clement & Scriver; (2012). Visuel identitet som strategi – hvordan virksomheden får det fulde udbytte. Ledelse og Erhvervsøkonomi, vol.3

  • Clement, J. (2007). Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design. Journal of marketing management, 23(9-10), p. 917-928.

The page was last edited by: Department of Marketing // 11/19/2020