Department of Marketing

Professor Adam Lindgreen publishes new research anthology on sustainable entrepreneurship


12/10/2018

sustainable_entrepreneurship

Together with his colleagues Dr. François Maon, Professor Christine Vallaster, Dr. Shumaila Yousafzai, and Dr. Beatriz Palacios Florencio, Professor Adam Lindgreen publishes new research anthology: Sustainable Entrepreneurship.

Business organizations in many sectors face increasing environmental and social challenges. Despite extensive economic growth and wide-ranging improvements to the overall quality of life in the past century or so, this era also has imposed detrimental, adverse effects on the natural environment, and the benefits are not shared equally by everyone. Thus, issues involving climate change, plummeting biodiversity, resource scarcity, food insecurity, rising inequality, and poverty rank high on the global agenda.

In this context, the growing importance of sustainable development concerns and ideas—emerging as perhaps the most prominent topic of our time—generates not only new risks and responsibilities for business but also new opportunities. Stakeholders expect businesses to meet a triple bottom line, of economic, environmental, and social value creation.

This research anthology reaffirms the important need to improve comprehension and explore the subtleties of how individuals, groups, and organizations can discover, create, and seize opportunities for blended value generation, by designing and operating sustainable ventures. This research anthology examines, in an interdisciplinary fashion and across sectoral and geographical boundaries, how entrepreneurial activities can be developed to be generally consistent with sustainable development goals, as well as by whom, for what reasons, and with what implications. In the 19 chapters that constitute it, this anthology comprehensively reviews key dimensions of the sustainable entrepreneurship phenomenon to establish an essential definition and up-to-date picture of the field. In particular, the 19 chapters cover four main topics:

  • Understanding the intentions and motivations for sustainable entrepreneurship
  • Fostering and enacting sustainability through entrepreneurial action
  • Leading and inspiring sustainable entrepreneurial action
  • Finding the contextually grounded implications of and challenges to sustainable entrepreneurship and blended value generation
The page was last edited by: Department of Marketing // 10/20/2021