Professor Adam Lindgreen publishes new research anthology on cultural heritage

Together with Dr. Laura Reynolds, Dr. Adriana Campelo, and Professor, Michael Beverland, Professor Adam Lindgreen has edited a research anthology entitled Cultural Heritage. This systematic, interdisciplinary examination of cultural heritage provides an up-to-date view of the field by drawing on various disciplines. The 17 chapters in this research anthology thus address a variety of issues pertaining to cultural heritage. The research anthology achieves this aim by examining several topics by providing a thorough, structured review of extant literature on heritage in tourism.

The anthology considers pertinent challenges for cultural heritage and argues that marketing should link to its own cultural heritage of artistic achievement, and the poetics of branding in particular. Another line of inquiry focuses on values. Other lines of inquiry examined are issues relating to authenticity and place concepts. An important aspect in cultural heritage is the economics of cultural heritage conservation. Here, the research anthology argues that to be sustainable in the medium and long term, an economic analysis must be integrated into heritage conservation discourses and narratives.

The abilities and functions of information and communication technologies for cultural heritage management need to be delineated. The research anthology suggests ways to use information and communication technology tools for cultural heritage management, specifying some related policies and strategies for highlighting communication skills and membership in an information society. Finally, this research anthology then focuses particularly on the market and, ultimately, investigates looting and dark sites.

The research anthology allowed for a variety of research methodologies including literature reviews; conceptual, methodological, and empirical studies including meta-analyses, qualitative studies, experiments, and surveys.