Department of Marketing

Announcement of Outstanding Article 2018


02/05/2019

It is with great pleasure that Industrial Marketing Management can announce that the following article has been awarded Outstanding Article 2018:
 
Severina  Iankova, Iain Davies, Chris Archer-Brown, Ben Marder, and Amy Yau (2018): “A Comparison of Social Media Marketing between B2B, B2C and Mixed Business Models,” Industrial Marketing Management, in press.
 
Rather than using a subjective method to determine the best article, we let our readers tell us which they consider the best article by measuring the number of times the article is downloaded during the year. For the Outstanding Article 2018 award, we considered articles published in 2018. The article by Iankova, Davies, Archer-Brown, Marder, and Yau received an impressive 7.528 downloads. 
 
With a total download of 5.242 and 4.667 respectively, the following two articles came second and third:
 
Niladri Syan and Arun Sharma. (2018): “Waiting for a Sales Renaissance in the Fourth Industrial Revolution: Machine Learning and Artificial Intelligence in Sales Research and Practice,” Industrial Marketing Management, Vol. 69, February, pp. 135-146.
 
Micah Murphy and C.M. Sashi (2018): “Communication, Interactivity, and Satisfaction in B2B Relationships,” Industrial Marketing Management, Vol. 68, January, pp. 1-12.
 
Together with my co-editor Tony Di Benedetto, I want to congratulate the winners on their achievements and to thank them for their service to Industrial Marketing Management. It is only with such articles and those from all the journal’s other contributing authors that Industrial Marketing Management continues to make the largest contribution of leading mainstream marketing journals to the international marketing discipline. In terms of impact, Industrial Marketing Management ranks 4th on Google Scholar’s list of marketing journals. In 2017, the journal’s CiteScore of 3.76 placed the journal in the 92 percentile, and its impact factor of 3.678 placed the journal as number 30 out of 140 business journals and 37 out of 209 management journals.

The page was last edited by: Department of Marketing // 10/20/2021