Explainer: Black Friday's impact on vulnerable consumers
Black Friday is a controversial concept, engaging both bargain hunters and protesters each year. However, for one consumer group in particular, shopping-focused marketing concepts such as Black Friday have proven to be quite harmful. In this explainer, CBS Professor Gülen Sarial Abi discusses the impact Black Friday has on vulnerable consumers
Self-discrepancy and conspicuous consumption
CBS Professor Gülen Sarial Abi explores Black Friday from a new perspective: How does it both positively and negatively affect vulnerable consumers? And how do we define vulnerable consumers today?
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