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Vishv Priya Kohli

Associate Professor

Subjects
Innovation Entrepreneurship Law EU law Medicine Competition Artificial intelligence

Primary research areas

Pre­ser­va­tion of Craft and Cul­tur­al Her­it­age
In­ter­dis­cip­lin­ary study on the pre­ser­va­tion of craft and cul­tur­al her­it­age in the EU with fo­cus on law on Geo­graph­ic­al In­dic­a­tions.
Coun­ter­feit and Fals­i­fied Medi­cines
The study of coun­ter­feit and fals­i­fied medi­cines at the in­ter­sec­tion of IP law, phar­ma­ceut­ic­al law and crim­in­al law in the EU.
In­fringe­ment of In­tel­lec­tu­al Prop­erty
Study on the in­fringe­ment of con­sumer products in the EU in the light of IP, mar­ket­ing and com­pet­i­tion law.

I seek to pro­tect her­it­age, fight fakes, and foster fair­ness through law

Law as a Guardian of Heritage, Health and Fairness 

My research asks how law can protect what matters most to society — our cultural heritage, our health, and the fairness of our markets. 

I focus on three areas where law plays a vital role in society.  

I explore how the new EU framework on Geographical Indications can preserve traditional crafts and strengthen cultural identity.  

I study the risks of counterfeit and falsified medicines, addressing the threats they pose to public health and consumer trust.  

I also examine intellectual property infringements in consumer markets, shedding light on the challenges of counterfeiting and unfair competition. 

At the heart of my work is a belief that law is more than regulation — it is a tool for safeguarding traditions, fostering fairness, and building trust. My ambition is to connect legal scholarship with real societal needs, ensuring that today’s protections lay the foundation for a fairer and more sustainable tomorrow.