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Vishv Priya Kohli

Associate Professor

Emner
Innovation Iværksætteri Jura EU-ret Medicin Konkurrence Kunstig intelligens

Primary research areas

Preservation of Craft and Cultural Heritage

Interdisciplinary study on the preservation of craft and cultural heritage in the EU with focus on law on Geographical Indications.

Counterfeit and Falsified Medicines

The study of counterfeit and falsified medicines at the intersection of IP law, pharmaceutical law and criminal law in the EU.

Infringement of Intellectual Property

Study on the infringement of consumer products in the EU in the light of IP, marketing and competition law.

I seek to protect heritage, fight fakes, and foster fairness through law

Law as a Guardian of Heritage, Health and Fairness 

My research asks how law can protect what matters most to society — our cultural heritage, our health, and the fairness of our markets. 

I focus on three areas where law plays a vital role in society.  

I explore how the new EU framework on Geographical Indications can preserve traditional crafts and strengthen cultural identity.  

I study the risks of counterfeit and falsified medicines, addressing the threats they pose to public health and consumer trust.  

I also examine intellectual property infringements in consumer markets, shedding light on the challenges of counterfeiting and unfair competition. 

At the heart of my work is a belief that law is more than regulation — it is a tool for safeguarding traditions, fostering fairness, and building trust. My ambition is to connect legal scholarship with real societal needs, ensuring that today’s protections lay the foundation for a fairer and more sustainable tomorrow.