Department of Marketing

Welcome a new master's at CBS: Sustainable Tourism and Hospitality Management (STHM)


New master's at CBS: Sustainable Tourism and Hospitality Management (STHM)

STHM is a 1-year master's program designed to teach you how to manage data-driven transformations for tourism companies by combining the subject areas of sustainable management and digitalization. STHM was developed in dialogue with representatives from Danish travel trade, hospitality and tourism organizations. Its educational design focuses on addressing present managerial concerns with solid methodological approaches and research-driven solutions.

With a master's in STHM, you will acquire skills and competences to solve complex and ambiguous, interdisciplinary issues with regards to sustainable tourism development. You will develop a deep sector-specific business knowledge placed in a broader societal context. Upon completing the program, you will be able to communicate scientifically grounded, strategic solutions based on the latest techniques and methods in data analysis – creating value from global connections for local communities.

To read more about our master's in Sustainable Tourism and Hospitality Management visit our website (


The page was last edited by: Department of Marketing // 05/26/2021