We (Professor Ad de Jong (coordinator)) were excited to have launched and run our newly developed PhD course "ADVANCES in B-to-B MARKETING RESEARCH", at Copenhagen Business School, 13-14 June. Many thanks to the great help of multiple dedicated marketing scholars: Professor Adam Lindgreen, Professor Thomas Ritter, Professor Ko de Ruyter (King’s College), Assoc. Professor Michel van der Borgh, Assoc. Professor Jens Geersbro, and Assoc. Professor Tobias Schaefers).