Appointment of Dr. Edlira Shehu as Associate Professor

Dr. Edlira Shehu will start as Associate Professor in the Department of Marketing at Copenhagen Business School.

Edlira previously was Associate Professor in the Department for Marketing and Management at the University of Southern Denmark. She finished her state doctorate (German: Habilitation) in 2016 at University of Hamburg, where she also previously worked as Assistant Professor. Edlira received her PhD (summa cum laude) in 2010 at University of Hamburg. She holds two Master’s degrees (in Business Administration and in Economics) from the CAU Kiel, Germany.

Edlira’s research is focused on non-profit marketing, marketing analytics, and innovation management. Her research portfolio builds on linking marketing analytics with social marketing topics, as well as investigating how traditional marketing analytic approaches should be applied in a social marketing context. Her research has been published in Journal of Business Ethics, Marketing Letters, Journal of Interactive Marketing, Transportation Research Part A, and Research Policy.

Welcome, Edlira, it will be great to work with you!