International Marketing and Sales
About the course
What you learn
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
- Describe and critically analyze how companies can efficiently and effectively manage their international marketing and sales operations by integrating new technologies.
- Define, understand, compare, and contrast relevant key terms, definitions, concepts, theories, and frameworks related to the process of firm internationalization.
- Describe and critically analyze the impact of environmental factors on international marketing and sales activities.
- Present arguments and critically reflect on the selection of the optimal market entry strategy for a given case study.
- Present arguments and critically reflect on the relevance of selected models, concepts, and theories of international marketing to product, pricing, distribution, and communication decisions.
- Synthesize and derive new models that can be used to predict phenomena relevant to the study of international marketing and sales.
- Adhere to academic conventions in written work.