International Marketing and Sales
About the course
What you will learn
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
- Describe and critically analyze how companies can efficiently and effectively manage their international marketing and sales operations by integrating new technologies.
- Define, understand, compare, and contrast relevant key terms, definitions, concepts, theories, and frameworks related to the process of firm internationalization.
- Describe and critically analyze the impact of environmental factors on international marketing and sales activities.
- Present arguments and critically reflect on the selection of the optimal market entry strategy for a given case study.
- Present arguments and critically reflect on the relevance of selected models, concepts, and theories of international marketing to product, pricing, distribution, and communication decisions.
- Synthesize and derive new models that can be used to predict phenomena relevant to the study of international marketing and sales.
- Adhere to academic conventions in written work.