Adam Lind­green

I pursued undergraduate studies in chemistry and physics at Copenhagen University (Denmark) and engineering at the Engineering Academy of Denmark. I earned an M.Sc. in food science and technology from the Technical University of Denmark, completing my thesis with Danida and Banco de Semillas Forestales in Nicaragua. I later obtained an MBA from the University of Leicester (UK) and a Ph.D. in marketing from Cranfield University (UK), including 18 months at the University of Auckland’s Business School (New Zealand). I have received two honorary doctorates: a Dr. h.c. from Democritus University of Thrace (Greece) and an Hon. D.Sc. from Lappeenranta-Lahti University of Technology (Finland) for ”outstanding contributions to research, academic leadership, and public engagement”.

My academic career began at the Catholic University of Louvain (Belgium) and Eindhoven University of Technology (The Netherlands). I subsequently held full professorships at Hull University Business School (UK), the University of Birmingham’s Business School (UK), and Cardiff University’s Business School (Wales), where the Department of Marketing and Strategy under my leadership ranked first among research-intensive marketing departments in Australia, Canada, New Zealand, the United Kingdom, and the United States.

After living, studying, and working abroad for 21 years, I have been Full Professor of Marketing at Copenhagen Business School (Denmark) since 2016, serving as head of the Department of Marketing (2016–2024). Under my leadership, the department ranked 8th globally on the MKTBig15 list for the period 2018–2023.

Since 2018, I have also been Extraordinary Professor at the University of Pretoria’s Gordon Institute of Business Science (South Africa) where I sit on the International Research Advisory Board. I have held more than 20 visiting positions at renowned institutions across five continents including Auckland University of Technology (New Zealand), Georgia State University (US), HEC Paris (France), Insper (Brazil), Melbourne University (Australia), and the University of Stellenbosch (South Africa). Since 2017, I have been one of the two members of the influential Chartered Association of Business Schools’ AJG’s Scientific Committee in the field of marketing. During the nine-year period 2016–2024, I was a member of the New Zealand Food Safety Science & Research Centre’s International Scientific Advisory Panel.

My research appears in leading academic journals, including California Management Review, the Journal of Business Ethics, the Journal of the Academy of Marketing Science, the Journal of Management Studies, the Journal of Product Innovation Management, the Journal of Travel Research, the Journal of World Business, and Organization Studies, among others. I have authored and edited (often together with colleagues) about 40 monographs, edited books, and textbooks. I have contributed to 12 of the UN’s Sustainable Developments Goals (#1, 4, 5, 7, 8, 9, 10, 11, 12, 15, 16, and 17). I am recognized for my impact, with many of my journal publications having been cited in policy documents around the world. I research and publish on topics including:

• advertising
• branding
• business-to-business marketing
• circular economy
• consumer investment behavior
• consumer research
• corporate social responsibility (CSR)
• customer relationship management
• food marketing
• luxury marketing
• relationship marketing
• sustainability
• strategy

For my research, I have received numerous awards including the Academy of Marketing’s ‘Best Doctoral Paper” in 1999, the Industrial Marketing Management’s “Outstanding Article” for my Lindgreen and Wynstra (2005) article, the runner-up for the same award from the same journal for my Lindgreen et al. (2006) article, and the International Association for Business and Society’s “Outstanding Published Article” for my Joseph et al. (2024) article.

I am the founding editor-in-chief of Advances in Business and Management Research and was the first non-US academic to be co-editor-in-chief of Industrial Marketing Management (2015–2025), the world’s leading journal in business-to-business marketing. In 2026, I was recognized for my “Outstanding Contributions as Co-Editor-in-Chief of Industrial Marketing Management 2014–2025” by Elsevier. I am also the editor-in-chief of Routledge’s Food and Agricultural Marketing series. Engaging in public education, my research has been effectively communicated to non-specialist audiences (e.g., blogs, edited books, and textbooks, as well as the pieces in widely circulated journals). As principal investigator or co-investigator, I have received funding of some DKK 25 million.

I have taught across undergraduate, postgraduate, doctoral, and executive programs in Asia, Australasia, Europe, and the Middle East, earning Cardiff’s Dean’s Award for Excellence in Executive Teaching. I have supervised 100+ bachelor’s and master’s theses and guided four Ph.D. students to completion. Several of my students have received acclaim for their research, and three of my Ph.D. students have gone on to become full professors. At Eindhoven University of Technology, I created a marketing program for industrial designers; at Cardiff University’s Business School, I contributed to the Exec MBA program and chaired the master’s Board of Studies. I have has co-authored two textbooks on industrial marketing. I have examined programs and dissertations (at all levels) at institutions worldwide, including the Australian National University, the University of Amsterdam (The Netherlands), the University of Bath (UK), and the University of Lethbridge (Canada). 

Beyond academia, I have contributed to archaeology and genealogy. I discovered and excavated major Stone Age settlements in Denmark, including the Sparegård kitchen midden, later protected as a national monument. As a genealogist, I have traced my ancestry to the 14th century and published extensively on methodology, population history, and family lineages in leading journals such as Personalhistorisk Tidsskrift and The Genealogist.

Outside my academic work, I enjoy rowing and long-distance hiking, exploring new cultures through travel to over 60 countries spread across six continents and visiting historical sites. I am a dedicated listener of music (especially classical music) and value spending quality time with my two daughters, family, and friends, which I see as essential to a balanced and enriching life.

Students working with me can expect a learning environment that balances strong academic foundations with practical, real-world application. My teaching centers on building capabilities relating to strategic thinking, data literacy (especially qualitative data), analytical reasoning, problem framing, clear communication, and the ability to translate insights into actionable outcomes. I place particular emphasis on helping students connect theory to practice, guiding them in understanding how complex problems are structured, analyzed, presented, and addressed in organizational contexts. I make myself available throughout the entire supervision period for ongoing dialogue, feedback, and discussion, supporting students, as they refine their ideas and develop confidence in their thinking. With extensive experience from having supervised students at all levels from undergraduate to doctoral, including MBA and executive programs across four continents, I tailor my guidance to meet diverse academic and professional goals, helping each student progress in a way that is both rigorous and personally relevant.