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Jeanette Willert

Associate Professor

Subjects
Budget Supply chain Mergers and acquisitions Automatisation Digitalisation Accounting

Primary research areas

Ac­count­ing In­form­a­tion Sys­tems
Man­age­ment Con­trol Sys­tems
The Dan­ish Book­keep­ing Act
Man­age­ment Ac­cout­ning
Di­git­al trans­formation
Lean man­age­ment

My re­search fo­cuses on how auto­ma­tion and stand­ard­isa­tion can con­trib­ute to re­du­cing ad­min­is­trat­ive bur­dens, im­prov­ing ef­fi­ciency and max­im­ising profits in com­pan­ies.

My research explores how digitalization and process automation can make organizations more efficient and resilient while improving employee well-being. By reducing administrative burdens and complexity, I aim to create conditions where both people and businesses thrive.  

I collaborate closely with industry partners to translate research into practical tools that support evidence-based management and strategic decision-making. My work contributes to more profitable business models by balancing technological efficiency with human and organizational needs. 

 Ultimately, I am motivated by helping companies use automation not only to enhance productivity, but also to create value for society through smarter, fairer, and more meaningful work practices.

Outside activities

MAS Consulting, 2020–present