My research interests are rooted in the consumer culture theory school of thought and, especially, in how contemporary consumers make sense of, find meaning in, or reject to engage in sustainable consumption.
In my Ph.D. project, I am investigating how ethical consumption is becoming mainstream, and how multiple marketplace actors play a role in and impact this consumption culture.
With a master in Business Administration and Organizational Communication from Copenhagen Business School and six years of experience as a brand strategy practitioner, I have gained a thorough understanding of qualitative methods both theoretically and practically, and is particularly interested and experienced in doing in-depth interviews with consumers.
