Geor­gios Halki­as

My research puts socio-psychological influences at the center of consumption experiences. I draw from behavioral science and consumer psychology to study how marketplace behavior can enable positive social change (and vice versa). My work helps individuals make better decisions and supports policymakers and managers in developing effective, sustainable, and socially meaningful practices.

My research has been published in top marketing and management journals, such as the Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of International Business Studies, and British Journal of Management. My work has received national and international funding (e.g., Horizon EU), international awards and distinctions, and coverage in the media and popular press. I have given invited talks, consult for companies, and am the coauthor of the book “Taking the Fear Out of Data Analysis" 

Before joining CBS, I worked at the Technical University of Munich (TUM School of Management) and the University of Vienna. I have held visiting appointments at the University of Vienna, University of York, WU Vienna, and the University of Ljubljana and have gained industry experience with multinational firms such as Société Générale and Procter & Gamble in Greece and the United Kingdom. 

I hold a PhD (Habil.) in Business from the University of Vienna (AT), a PhD in Marketing from Athens University of Economics and Business (GR), an MSc in Marketing and Strategy from Warwick Business School (UK), and a BSc in Business and Management Science from the University of Piraeus (GR).