Institut for Afsætningsøkonomi

ajmarktg

Institut for Afsætningsøkonomi

  • Center for Tourism and Culture Management (TCM)
Alexander
Josiassen
Professor
,
Centre Director


Kontor: SOL/C3.25
Tel:
+4538152159
E-mail: aj.marktg@cbs.dk
Præsentation

Alexander har en ph.d. fra Melbourne University i Melbourne, Australien. Alexander er professor og direktør for Center for Tourism and Culture Management, Copenhagen Business School.

Hans forskning fokuserer på forbruger/turistadfærd og på stram strategi og skabelse af konkurrencemæssige fordele. Han har publiceret om disse emner i de mest prestigefyldte internationale tidsskrifter inden for marketing og turisme (fx Journal of Marketing) og turismejournaler (fx Journal of Travel Research og Annals of Tourism Research), og han er også forfatter til en af ​​de førende lærebøger om global markedsføringsledelse. Alexander har vundet adskillige nationale (Tietgens guldmedalje) og internationale priser (fx Goeldners Award of Excellence).
 
Alexanders vigtigste undervisningsinteresse ligger også inden for global markedsføringsledelse. Med hensyn til vejledning er du velkommen til at kontakte ham, hvis du er ambitiøs og søger en specialevejleder.
Primære forskningsområder
  • Cross-cultural and international marketing
  • Consumer behavior
  • Marketing theory and marketing strategy
  • Quantitative Modelling
  • Service Research
  • Tourism and Hospitality Management
Link til denne hjemmeside
www.cbs.dk/staff/ajmarktg
Kurser

Global marketing management
Consumer psychology
Understanding consumer across cultures

Vejledning

Supervises broadly in topics in marketing and tourism, with a focus on academic quality and practical impact. Contact me if you are ambitious and looking for a supervisor.

Udvalgte publikationer

Assaf, A. G., Josiassen, A., Woo, L., Agbola, F. W., & Tsionas, M. (2017), “Destination characteristics that drive hotel performance: A state-of-the-art global analysis,” Tourism Management.

Kock, F., Josiassen, A., & Assaf, A. G. (2016), “Advancing destination image: The destination content model,” Annals of Tourism Research.

Josiassen, Alexander, Albert Assaf, Linda Woo, and Florian Kock (2016), “The Imagery-Image Model: Revisiting Destination Image,” Journal of Travel Research.

Assaf, Albert, and Alexander Josiassen (2016), “Frontier Analysis: A State of the Art Review and Meta-Analysis,” Journal of Travel Research.

Assaf, Albert, Josiassen, Alexander, and Frank Agbola (2015), “Attracting International Hotels: Locational Factors that Matter Most,” Tourism Management.

Josiassen, Alexander, and A. George Assaf (2013), “Look at Me - I am Flying: The Influence of Social Visibility of Consumption on Tourism Decisions,” Annals of Tourism Research.

Assaf, A. George, Alexander Josiassen, Brian Ratchford, and Carlos Pestana (2012), “Internationalization in Retailing: A Dynamic Bayesian Model,” Journal of Retailing.

Assaf, George A and Alexander Josiassen (2012), “Identifying and Ranking the Determinants of Tourism Performance: A Global Investigation,” Journal of Travel Research.

Josiassen, Alexander (2011), “Consumer Disidentification and Its Effects on Domestic Product Purchases: An Empirical Test in the Netherlands,” Journal of Marketing.

Josiassen, Alexander, A. George Assaf, and Ingo Karpen (2011), “Consumer Ethnocentrism and Willingness to Buy: Analyzing the Role of Three Demographic Consumer Characteristics,” International Marketing Review.

Publikationer sorteret efter:
2023
Astrid Nørfelt; Florian Kock; Ingo Oswald Karpen; Alexander Josiassen / Pleasure through Pain : An Empirical Examination of Benign Masochism in Tourism .
I: Journal of Travel Research, Vol. 62, Nr. 2, 2.2023, s. 448-468
Tidsskriftartikel > peer review
Zohre Mohammadi; Abhishek Singh Bhati; Valeriya Radomskaya; Alexander Josiassen / The Influence of Special Dietary Needs on Tourist Satisfaction and Behavioral Intention : Satisfiers or Dissatisfiers?.
I: Journal of Destination Marketing & Management, Vol. 27, 3.2023
Tidsskriftartikel > peer review
Alexander Josiassen; Florian Kock; A. George Assaf; Adiyukh Berbekova / The Role of Affinity and Animosity on Solidarity with Ukraine and Hospitality Outcomes
I: Tourism Management, Vol. 96, 6.2023
Tidsskriftartikel > peer review
2022
Alexander Josiassen; Florian Kock; A. George Assaf / In Times of War : Place Solidarity.
I: Annals of Tourism Research, Vol. 96, 2022, 4 s.
Leder > peer review
Alexander Josiassen; Florian Kock; Astrid Norfelt / Tourism Affinity and Its Effects on Tourist and Resident Behavior
I: Journal of Travel Research, Vol. 61, Nr. 2, 2.2022, s. 299-313
Tidsskriftartikel > peer review
2021
A. George Assaf; Mike G. Tsionas; Florian Kock; Alexander Josiassen / A Bayesian Non-parametric Stochastic Frontier Model
I: Annals of Tourism Research, Vol. 87, 3.2021
Tidsskriftartikel > peer review
2020
Jin Sun Ahn; A. George Assaf; Alexander Josiassen; Melissa A. Baker; S. Lee; Florian Kock; Mike G. Tsionas / Narcissistic CEOs and Corporate Social Responsibility : Does the Role of an Outside Board of Directors Matter?.
I: International Journal of Hospitality Management, Vol. 85, 2.2020
Tidsskriftartikel > peer review
Melvin Prince; Attila Yaprak; Mark Cleveland; Mark A.P. Davies; Alexander Josiassen; Andrea Nechtelberger; Martin Nechtelberger; Dayananda Palihawadana; Walter Renner; Sona Chovanova Supekova; Sylvia Von Wallpach / The Psychology of Consumer Ethnocentrism and Cosmopolitanism : A Five-country Study of Values, Moral Foundations, Gender Identities and Consumer Orientations.
I: International Marketing Review, Vol. 37, Nr. 6, 2020, s. 1013-1049
Tidsskriftartikel > peer review
Astrid Warncke Nørfelt; Florian Kock; Alexander Josiassen / Tourism Xenophilia : Examining Attraction to Foreignness.
I: Journal of Travel Research, Vol. 59, Nr. 8, 11.2020, s. 1386-1401
Tidsskriftartikel > peer review
Florian Kock; Astrid Nørfelt; Alexander Josiassen; A. George Assaf; Mike G. Tsionas / Understanding the COVID-19 Tourist Psyche : The Evolutionary Tourism Paradigm.
I: Annals of Tourism Research, Vol. 85, 11.2020
Tidsskriftartikel > peer review
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