Institut for Afsætningsøkonomi

ajmarktg

Institut for Afsætningsøkonomi

  • Center for Tourism and Hospitality Management (THM)
Alexander
Josiassen
Professor
,
Centre Director


Kontor: SOL/C3.23
Tel:
+4538152159
E-mail: aj.marktg@cbs.dk
aj
Præsentation

Alexander har en ph.d. fra Melbourne University i Melbourne, Australien. Alexander er professor og direktør for Center for Tourism and Culture Management, Copenhagen Business School.

Hans forskning fokuserer på forbruger/turistadfærd og på stram strategi og skabelse af konkurrencemæssige fordele. Han har publiceret om disse emner i de mest prestigefyldte internationale tidsskrifter inden for marketing og turisme (fx Journal of Marketing) og turismejournaler (fx Journal of Travel Research og Annals of Tourism Research), og han er også forfatter til en af ​​de førende lærebøger om global markedsføringsledelse. Alexander har vundet adskillige nationale (Tietgens guldmedalje) og internationale priser (fx Goeldners Award of Excellence).
 
Alexanders vigtigste undervisningsinteresse ligger også inden for global markedsføringsledelse. Med hensyn til vejledning er du velkommen til at kontakte ham, hvis du er ambitiøs og søger en specialevejleder.
Primære forskningsområder
  • Cross-cultural and international marketing
  • Consumer behavior
  • Marketing theory and marketing strategy
  • Quantitative Modelling
  • Service Research
  • Tourism and Hospitality Management
Link til denne hjemmeside
www.cbs.dk/staff/ajmarktg
Kurser

Global marketing management
Consumer psychology
Understanding consumer across cultures

Vejledning

Supervises broadly in topics in marketing and tourism, with a focus on academic quality and practical impact. Contact me if you are ambitious and looking for a supervisor.

Udvalgte publikationer

Assaf, A. G., Josiassen, A., Woo, L., Agbola, F. W., & Tsionas, M. (2017), “Destination characteristics that drive hotel performance: A state-of-the-art global analysis,” Tourism Management.

Kock, F., Josiassen, A., & Assaf, A. G. (2016), “Advancing destination image: The destination content model,” Annals of Tourism Research.

Josiassen, Alexander, Albert Assaf, Linda Woo, and Florian Kock (2016), “The Imagery-Image Model: Revisiting Destination Image,” Journal of Travel Research.

Assaf, Albert, and Alexander Josiassen (2016), “Frontier Analysis: A State of the Art Review and Meta-Analysis,” Journal of Travel Research.

Assaf, Albert, Josiassen, Alexander, and Frank Agbola (2015), “Attracting International Hotels: Locational Factors that Matter Most,” Tourism Management.

Josiassen, Alexander, and A. George Assaf (2013), “Look at Me - I am Flying: The Influence of Social Visibility of Consumption on Tourism Decisions,” Annals of Tourism Research.

Assaf, A. George, Alexander Josiassen, Brian Ratchford, and Carlos Pestana (2012), “Internationalization in Retailing: A Dynamic Bayesian Model,” Journal of Retailing.

Assaf, George A and Alexander Josiassen (2012), “Identifying and Ranking the Determinants of Tourism Performance: A Global Investigation,” Journal of Travel Research.

Josiassen, Alexander (2011), “Consumer Disidentification and Its Effects on Domestic Product Purchases: An Empirical Test in the Netherlands,” Journal of Marketing.

Josiassen, Alexander, A. George Assaf, and Ingo Karpen (2011), “Consumer Ethnocentrism and Willingness to Buy: Analyzing the Role of Three Demographic Consumer Characteristics,” International Marketing Review.

Publikationer sorteret efter:
2026
Abhishek Singh Bhati; Thi Anh Thu Nguyen; Alexander Josiassen; Valeriya Radomskaya / Beyond Awareness : Navigating the Attitude–behavior Divide Among Young Asian Travelers in Singapore.
I: The Business of Low-Carbon Tourism: The Case of the Tropics. . red. /Abhishek Singh Bhati; Valeriya Radomskaya; Jacob Wood; Alexander Josiassen. Abingdon : Routledge 2026, s. 157-170 (Routledge Advances in Business, Industry, and Trade)
Bidrag til bog/antologi > peer review
Abhishek Singh Bhati; Valeriya Radomskaya; Jacob Wood; Alexander Josiassen / Introduction to The Business of Low-carbon Tourism : The Case of the Tropics.
I: The Business of Low-Carbon Tourism: The Case of the Tropics. . red. /Abhishek Singh Bhati; Valeriya Radomskaya; Jacob Wood; Alexander Josiassen. Abingdon : Routledge 2026, s. 1-14 (Routledge Advances in Business, Industry, and Trade)
Bidrag til bog/antologi > peer review
Abhishek Singh Bhati (Redaktør) ; Valeriya Radomskaya (Redaktør) ; Jacob Wood (Redaktør) ; Alexander Josiassen (Redaktør) / The Business of Low-carbon Tourism : The Case of the Tropics.
Abingdon : Routledge 2026, 224 s. (Routledge Advances in Business, Industry, and Trade)
Antologi > peer review
2025
A. George Assaf; Nickolaos Tzeremes; Adiyukh Berbekova; Yecheng Cao; Alexander Josiassen; Florian Kock / A Critical Reflection on DEA Studies in Tourism and Hospitality
I: International Journal of Contemporary Hospitality Management, 7.10.2025
Tidsskriftartikel > peer review
Florian Kock; Astrid Nørfelt; Alexander Josiassen / Darwin in the Classroom : Incorporating an Evolutionary Perspective into Tourism and Hospitality Education.
I: Annals of Tourism Research, Vol. 110, 1.2025
Tidsskriftartikel > peer review
Manisha Agarwal; Philip L. Pearce; Hera Oktadiana; Abhishek Singh Bhati; Alexander Josiassen / Does the Travel Career Pattern Model Work for Repeat Tourists?
I: Tourism Recreation Research, Vol. 50, Nr. 2, 2025, s. 247-260
Tidsskriftartikel > peer review
Adiyukh Berbekova; Florian Kock; A. George Assaf; Alexander Josiassen / Understanding and Employing Formative Constructs : Conceptualization, Operationalization, and Threats of Misspecification.
I: Journal of Hospitality & Tourism Research, Vol. 49, Nr. 5, 6.2025, s. 946-960
Tidsskriftartikel > peer review
2024
VGR Chandran; Tariq Ahmed; Fedwa Jebli; Alexander Josiassen; Eva Lang / Developing Innovation Capability in the Hotel Industry, Who and What is Important? : A Mixed Methods Approach.
I: Tourism Economics, Vol. 30, Nr. 3, 5.2024, s. 728-748
Tidsskriftartikel > peer review
Florian Kock; Adiyukh Berbekova; A. George Assaf; Alexander Josiassen / Developing a Scale Is Not Enough : On the Importance of Nomological Validity.
I: International Journal of Contemporary Hospitality Management, Vol. 36, Nr. 10, 9.2024, s. 3233-3244
Tidsskriftartikel > peer review
Florian Kock; Albert George Assaf; Mike G. Tsionas; Alexander Josiassen; Marion Karl / Do Tourists Stand by the Tourism Industry? : Examining Solidarity During and After a Pandemic.
I: Journal of Travel Research, Vol. 63, Nr. 3, 3.2024, s. 696-712
Tidsskriftartikel > peer review
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