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HA i markeds- og kulturanalyse

So­cial Me­dia Man­age­ment

About the course

What you will learn

  • Identify how companies can derive value from social media
  • Explain the role of social media for digital work, communication, and innovation
  • Apply and discuss core concepts and theories from the course to analyze the selected case of digital knowledge work practices, communication or innovation
  • Identify and discuss social media strategies, metrics and key performance indicators for social media management
  • Discuss how social media management affects business strategies and innovation processes