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MSc in Business Administration and Digital Business

Re­search Meth­ods for Di­git­al Busi­ness

About the course

What you will learn

  • Frame and scope research questions that are appropriate for a master thesis project
  • Articulate a valid research study design
  • Conduct an integrative literature review
  • Identify and develop methods or instruments for data collection
  • Identify, assess, and collect primary data
  • Demonstrate an understanding of data analysis methodologies
  • Demonstrate an understanding of applicable research quality assessment (e.g., reliability and validity )
  • Formulate and write a research project report in the context of digital business