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BSc in Business Administration and Digital Management

Di­git­al Tech­no­lo­gies and Data-Driv­en Busi­ness

About the course

What you will learn

  • Explain the functionality and role of digital technology in business organizations
  • Apply basic concepts and practices of data-driven analytics for managerial purposes
  • Evaluate the use of digital technologies and data for managing business organizations
  • Critically reflect on the impact of digital technology and data on contemporary business and society