Di­git­al Strategy and In­nov­a­tion

Course content

This course will give students an introduction to central issues of strategy and innovation in the digital economy. It forms the background for the study of digital platforms, crowd-based innovation, artificial intelligence (AI) in the business context. The growth of the digital economy is predicting an AI and data-rich future, transforming the business landscape with implications for existing organization, entrepreneurial ventures, and individual workers.

In most sectors of the modern economy performance is increasingly reliant not only on data but also on the strategic use of AI, crowds and experimentation. This shift necessitates a new set of skills and organizational capabilities strategies and innovation approaches. The course will develop the conceptual foundations, frameworks, and methods for analyzing the relationships between firms, crowds, AI, and data. It introduces students to the process of digital transformation, emphasizing the role of AI, digital platforms, and crowd-based innovation.

The course then provides a basis for assessing the economic potential of different sorts of data, AI applications, innovation approaches and the organizational imperatives to unlocking this potential. The course explores strategies for organizing in this business context.