Course content
Digitalization is the new reality for most organizations. Accelerated technological change, increasing complexity, and intensifying competition are the major forces that leaders must cope with in today’s business. Hence, business as usual is dead in the digital age and radical innovation is needed to ensure future growth in organizations. Consequently, businesses must shift from a ‘know it all’ to ‘learn it all’ mindset and leverage digital technologies. However, implementing digital business initiatives is not straight forward. Regardless of whether a firm is established or starting up, delivering digital products, transforming a process, or integrating skills and roles needed for digital transformation is non-trivial for most organizations.
Against this backdrop, the purpose of this course is to provide a design thinking mindset for the students. This course offers a series of hands-on tutorials around the implementation of digital business initiatives. The objective is for students to acquire the skills and tools necessary to assess and execute the delivery of digital business initiatives. The course will enable students to convert potential ideas into scalable business models by building, and testing solutions. This course will teach you the art of validating digital business model’s desirability, viability and feasibility – through systematic and practical thinking based on gathering tangible evidence.
Key topics and techniques include, but are not limited to:
- Design Thinking and Business Innovation
- Business Model Design and Process
- Ideation and Business Prototyping
- Value Proposition Design and Customer Discovery
- Experiment Techniques and Customer Insights
- Business Model Mechanics and Patterns
- Innovation Risks
See course description in course catalogue