Design and implementation of global strategy

About the course

Subjects

Strategy Globalisation Internationalisation

Course content

The course examines the push and pull factors that affect internationalisation of firms and key issues facing multinational enterprises (MNEs). It pays attention to not only strategy formulation and implementation in MNEs, but also to the positive and negative impacts that MNEs might have on host countries. The course considers these topics in the context of complex global value chains and the role of international business in economic development. The course examines business environments through different angles, with special attention to modes of entry into foreign markets.

See course description in course catalogue

What you will learn

The objective of this course is to provide students with the conceptual and analytical tools to help them develop their argument in a logical manner. On successful completion of the course, students should be able to:

Logically explain concepts and theoretical frameworks regarding the interrelationship between the formulation/implementation of strategies and the international business environment;
Critically evaluate the strengths and weaknesses of different strategic choices in challenging international settings;
Independently analyse real-world business situations, and articulate and convey well-argued strategies and action plans;
Identify potential obstacles to strategy implementation, and propose actions through which these can be overcome.

Facts

Level

Master

Type

Elective

ECTS

7.5

Code

CPOLV2503U

Teaching periods

Autumn – semester

Academic year

2025/2026

Status

Available places

Teaching language

English

Teaching Format

On campus

Exams

Written assignment
Individual exam, winter

Assessment type

7 point grading scale