Data, Plat­forms and Di­git­al­iz­a­tion

Course content

This course offers an in-depth exploration of the intersection of data, digital platforms, and digitalization, focusing on their economic, managerial, and societal impacts. Students will learn how the digital economy is reshaping business landscapes and transforming traditional business processes, products, and services. The course delves into the economic implications of digital platforms, examining how they drive business models, influence pricing strategies, create competitive advantages, and affect market valuations. Key topics include the role of big data in decision-making, the management of digital platforms, and the societal implications of digitalization. Students will explore how data-driven strategies enable customization, personalization, and micro-targeting and assess the impact of network externalities in digital ecosystems. Through case studies, real-world examples, and interactive discussions, students will develop an understanding of how data and digital platforms are transforming industries and society.