Com­mu­nic­a­tion in a Datafied World

Course content

This course offers students the advanced theoretical and analytical skills needed to develop and reflect critically on how communication strategies and practices are shaped by digital transformations. The first part of the course focuses on processes of digitalization and datafication and how they shape the field of strategic communication and instititutional and societal contexts. On this backdrop, the course looks very closely at 1) the development of social media platforms and 2) the emergence of 'data-driven' organizational and societal practices, and reflects on the practical, analytical and strategic opportunities and challenges they create for communication professionals. Finally, the last part of the course reflects on more overarching questions about the production, circulation and reception of communication and knowledge in digital and datafied world.