Busi­ness: Con­cepts and Pro­to­types

Course content

This course offers theories of value creation from social construction and process perspectives. It utilizes various frameworks (value proposition and prototyping) and processes (i.e., concept development and testing; feasibility; and participatory design) for developing ideas into concrete business concepts and organizational forms. The class is taught in a studio format. Based on knowledge gained from: assigned readings, short lectures and cases, class discussions and group exercises; the class develops, modifies and refines a series of business concepts and product/service prototypes that will serve as inputs for evaluating the feasibility of a particular business idea. Students will be responsible for developing and refining a business concept and a prototype for a specific idea during the term.

The outcome of this process will be the Mandatory Assignment. The Mandatory Assignment is graded as “Pass/Fail” on an individual basis. Students must receive a “Pass” before being allowed to take the Final Exam. The Final Exam will be a 10-page take home assignment.