Analysing Tourism Value Chains and Business Models
About the course
What you will learn
This course aims to consolidate student’s understanding of tourism value chains as well as the students’ ability to investigate them based on concrete empirical examples. Specific focus is given to analyzing sustainable business concepts incorporating and balancing the three pillars of sustainability (economic, sociocultural, and environmental). The specific learning objectives of the course are:
- Describe and discuss the business logic and assumptions that govern contemporary tourism systems and value chains from the cross-cutting perspectives of supply chain/operations management and development studies. t.
- Identify and analyse the relationship between relevant models, concepts and theories from the curriculum.
- Analyse and explain global value chains related to tourism and hospitality operations.
- Analyse and critically evaluate the special conditions for growth in the tourism industry from a sustainability perspective
- Analyse and explain the pros and cons of working in local networks of actors - authorities, organisations and companies and align business strategies with the principles of sustainable and collaborative management.
- Describe and evaluate different organisational solutions to value creation, value capture and leakages from a particular sustainability perspective
- Apply analytical models and concepts, singly or combined to fit a concrete case situation under study and critically assess the value and relevance of models, concepts and theories presented throughout the course in relation to their practical application in a relevant case.