Man­isha Bach­heti

Presentation and academic fields
I am a PhD in Marketing. My research areas are studying doctor’s prescription behaviour and factors influencing it (relationship management practices), cross-cultural marketing, consumer behaviour and International Marketing in emerging markets with a special focus on India and China. I conduct quantitative studies using SPSS, SEM (Structural Equation Modeling) for data analysis and theoretical model building.

Professional and/or academic experience
• Coordinating and teaching Marketing in Emerging Markets: Seizing the market opportunities in the world’s main growth economies.
• Marketing at IBA

Pedagogical experience/method skills/supervision
• Master Theses
• Bachelor Theses
• Internship Reports
• Internal examiner at CBS

Other teaching activities
Teaching data analysis using quantitative techniques at International Business and Economic Development course.

Selected publications:
Jeffrey G Blodgett, Aysen Bakir, Alok Saklani, Manisha Bachheti, Shilpa Bhaskar / “ Customer Complaint Behavior: An Examination of Cultural vs. Situational Factors”. Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 2015, Vol. 28, p61-74. 14p.

Manisha Bachheti, Alok Saklani/“What affects Customer Loyalty; trust, rewards, or relationship”. International conference proceedings in Academy of Marketing (AM) conference in Cardiff, U.K. in July 2013.

Manisha Bachheti, Alok Saklani / “Impact of Relationships on Doctors’ Prescription Behaviour”. International conference Proceedings of IIM Lucknow, India, International Conference on Marketing on shaping the future of research in Marketing Economies: Looking Ahead (2012)