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Carsten Jac­ob Hum­le­bæk

Associate Professor

Subjects
Tourism Nationalism History Identity Spain

Primary research areas

Spanish nationalism(s)

The Spanish case with its 20th century history of nationalist tensions, 40 years of dictatorship, and return to democracy was what got me into academia in the first place. My research focus has been on national symbols and sites of memory, among others, because they serve as manifestations of nationalism and contain politics of memory.

Politics of memory in Spain

The transition to democracy was closely linked to a politics of memory that dictated focusing on the future and forgetting about the past. It was widely accepted at first but became increasingly criticized around the turn of the century, which sparked my interest. It is a question that I have followed since then.

Theories of nationalism and collective identity

The theoretical focus of my research has been on theories of nationalism, where nationalism is understood as a political project of building communities. In this light, it is therefore linked to theories of collective identity formation.

Politics of memory and transitional justice

The Spanish case has prompted new developments in theories of transitional justice various times, and occupation with the theoretical angle on this particular politics of memory has also been a constant in my research.

Place branding

My interest in nationalism has expanded in the direction of place branding, which shares several features with nation building (one of the goals of nationalism). There are, however, also significant differences between the two.

Cultural tourism

For me, cultural tourism brings together research interests into community building and place branding. At the same time, it allows me to work with real communities raising awareness around signs of identity and co-developing tourism products and branding strategies.

I study Spain to learn about trauma, coping and rebuilding

The tragedy of Spanish 20th century history is also an inspirational story of coping with trauma and struggling to rebuild the country. I have taken the ‘sites of memory’ approach to another level using them as manifestations of discourses, which, over time, demonstrate how national identity is evolving through changes in value attribution.  

After the turn of the century, the so-called ‘pact of forgetting’ became criticized for its negative effects. Together with Spanish colleagues, I have investigated this paradigm shift, and the Spanish case prompted new developments within the theories of transitional justice. These theories are based on a linear understanding of history and the premise that we learn from past mistakes, which is not always the case. 

In my research, I strive to uncover the mechanisms that drive discourses about the nation, an eminently political project that, however, also has a sociological dimension concerned with self-understanding as well as a branding dimension regarding how the external image is affected. Each of these follows its own logic and sometimes they develop in parallel; at other times, however, they do not, and tensions occur. These crises are often gateways to new understandings.

Recent research projects

SECreTour Sustainable, Engaging and CREative Tourism as a driver for a better future in rural and remote areas (2024-2027)

SECreTour aims to develop a fair, creative and sustainable tourism approach together with the local communities in ten pilot locations through testing and experimenting with new forms of tourism...
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INCULTUM Visiting the Margins. INnovative CULtural ToUrisM in European peripheries (2021-2024)

INCULTUM aimed at furthering sustainable social, cultural and economic development through cultural tourism. It showcased the potential of marginal and peripheral areas when managed by local...
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Spanish nationalism: Discourse and political practice from the leftwing (1982-2008) (2009-2012)

This project funded by the Spanish Ministry of Science and Technology aimed at filling a knowledge gap regarding Spanish nationalism and nationalist sentiment on the leftwing, both among party...
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