Letícia conducts research in the intersection of psychology, consumption, and management. Her doctoral research and teaching focus on the effects of mindfulness on consumer psychology and businesses. She is now a post-doctoral fellow within the Coolness project financed by Carlsberg Foundation and is trying to understand how coolness affects the lives of employees at major companies around the world.
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Leticia Vedolin / Mindfulness and Consumption : Routes Toward Consumer Self-Control. Frederiksberg : Copenhagen Business School [Phd] 2023, 127 p. (PhD Series, No. 25.2023)
Mellina da Silva Terres; Simoni F. Rohden; Leticia Vedolin; Bárbara Foiato Hein Machado; Karen Magnus; Agnes Altmann; Dieine Estela Bernieri Schiavon / The Covid-19 Pandemic : Paths for Future Research in Marketing Involving the Regulatory Role of Prosocial Consumption. In: Revista Brasileira de Marketing, Vol. 19, No. 3, 2020, p. 611-626