Department of Marketing

Leticia Vedolin

Room: SOL/C3.12

Letícia conducts research in the intersection of psychology, consumption, and management. Her doctoral research and teaching focus on the effects of mindfulness on consumer psychology and businesses. She is now a post-doctoral fellow within the Coolness project financed by Carlsberg Foundation and is trying to understand how coolness affects the lives of employees at major companies around the world.

Primary research areas
  • Consumer Behaviour
Link to this homepage
Publications sorted by:
Leticia Vedolin / Mindfulness and Consumption : Routes Toward Consumer Self-Control.
Frederiksberg : Copenhagen Business School [Phd] 2023, 127 p. (PhD Series, No. 25.2023)
PhD thesis
Mellina da Silva Terres; Simoni F. Rohden; Leticia Vedolin / Bem-Estar e Esperança durante o Distanciamento Social e a Pandemia COVID-19
Porto Alegre : Moriá 2022, 224 p.
Book > peer review
Leticia Vedolin; Torsten Ringberg; Jesper Clement / Not as Mindful as You Think: A Multidisciplinary Review of the Conscious and Non-conscious Processes of Mindfulness and Consumption
Paper presented at ACR Conference 2021, 2021
Paper > peer review
Mellina da Silva Terres; Simoni F. Rohden; Leticia Vedolin; Bárbara Foiato Hein Machado; Karen Magnus; Agnes Altmann; Dieine Estela Bernieri Schiavon / The Covid-19 Pandemic : Paths for Future Research in Marketing Involving the Regulatory Role of Prosocial Consumption.
In: Revista Brasileira de Marketing, Vol. 19, No. 3, 2020, p. 611-626
Journal article > peer review
Leticia Vedolin Sebastião; Cristiane Pizzutti / The Effects of Mindfulness Meditation on Fake News Credibility
In: Proceedings of the EMAC 2020 Regional ConferenceBrussels : European Marketing Academy. EMAC 2020, 1 p. (Proceedings of the European Marketing Academy)
Conference abstract in proceedings > peer review
Outside activities
  • October 2022 guest lecturer at PUCRS, a private University in Brazil. taught one lecture at a colleague's course.
  • May 2022 invited to talk at Accenture Denmark.
  • March 2023 - Unpaid talk at UFRGS. Public university in Brazil.